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Attendance in the NY-Penn Baseball League: Effects of Performance, Demographics, and Promotions

Rodney J. Paul, Kristin K. Paul, Michael Toma and Andrew Brennan

New York Economic Review, 2007, vol. 38, issue 1, 72-81

Abstract: A regression model is specified for the NY-Penn Baseball League which uses independent variables that consist of demographic, team performance, timing of the game, and promotional variables. Fans appear to treat the NY-Penn League like they would most sports and entertainment activities. The game itself is a normal good and higher population areas attract more fans. Consumers of these games respond favorably to teams that post high win percentages and attend games in greater numbers when popular promotions are offered. The greatest attendance gains due to promotions are shown to be from fireworks shows, concerts, events, and merchandise giveaways.

Date: 2007
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