Economics at your fingertips  

Comparison of Diffusion in Telecommunications in the BRICS Economies

Mihir Dash (), Anuloma Tripathy, D. Shobha, Greeshma Ramesh, Abhiyank Verma and K. Sriharsha
Additional contact information
Anuloma Tripathy: Alliance University, India
D. Shobha: Alliance University, India
Greeshma Ramesh: Alliance University, India
Abhiyank Verma: Alliance University, India
K. Sriharsha: Alliance University, India

Journal of Applied Management and Investments, 2016, vol. 5, issue 4, 229-235

Abstract: This study examines and compares the growth of telecommunications in the BRICS economies using the Bass model for diffusion of innovations. The study proposes an extension of the Bass model, incorporating repeat purchase, network effects, and customer attrition. The results of the study indicate that the diffusion of telecommunications in the BRICS markets is predominantly due to pure imitation, repeat purchase, and network effects. The Chinese market is exceptional, in that it is affected by innovation, imitation, and network effects, but with seemingly unlimited market potential. The model can be extended further to examine the role of other external factors on the diffusion of telecommunications.

Keywords: Bass model; diffusion of innovations; repeat purchase; network effects; customer attrition; pure imitation; market potential (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Journal of Applied Management and Investments is currently edited by Anatoliy G. Goncharuk

More articles in Journal of Applied Management and Investments from Department of Business Administration and Corporate Security, International Humanitarian University Contact information at EDIRC.
Bibliographic data for series maintained by Anatoliy G. Goncharuk ().

Page updated 2020-05-21
Handle: RePEc:ods:journl:v:5:y:2016:i:4:p:229-235