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Comparison of Diffusion in Telecommunications in the BRICS Economies

Mihir Dash, Anuloma Tripathy, D. Shobha, Greeshma Ramesh, Abhiyank Verma and K. Sriharsha
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Mihir Dash: Alliance University, India
Anuloma Tripathy: Alliance University, India
D. Shobha: Alliance University, India
Greeshma Ramesh: Alliance University, India
Abhiyank Verma: Alliance University, India
K. Sriharsha: Alliance University, India

Journal of Applied Management and Investments, 2016, vol. 5, issue 4, 229-235

Abstract: This study examines and compares the growth of telecommunications in the BRICS economies using the Bass model for diffusion of innovations. The study proposes an extension of the Bass model, incorporating repeat purchase, network effects, and customer attrition. The results of the study indicate that the diffusion of telecommunications in the BRICS markets is predominantly due to pure imitation, repeat purchase, and network effects. The Chinese market is exceptional, in that it is affected by innovation, imitation, and network effects, but with seemingly unlimited market potential. The model can be extended further to examine the role of other external factors on the diffusion of telecommunications.

Keywords: Bass model; diffusion of innovations; repeat purchase; network effects; customer attrition; pure imitation; market potential (search for similar items in EconPapers)
Date: 2016
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