MARKETING RESEARCH REGARDING FACULTY-CHOISE CRITERIA AND INFORMATION SOURCES UTILISED

Mihai Bacila (), Marius Dorel Pop () and Alexandra-Maria Tîrca ()
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Marius Dorel Pop: Universitatea Babes-Bolyai, Facultatatea de Stiinte Economice si Gestiunea Afacerilor
Alexandra-Maria Tîrca: Universitatea Babes-Bolyai, Facultatatea de Stiinte Economice si Gestiunea Afacerilor

Annals of Faculty of Economics, 2009, vol. 4, issue 1, 556-560

Abstract: Today, marketing is essential to any educational institution of higher education, so much as it is imperative that the needs of potential candidates to be identified and satisfied in a manner which will generate long-term effects (post-graduation), may pa

Keywords: educational marketing; institution of higher education; marketing research. (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Date: 2009
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