Details about Mihai Florin Bacila

Access statistics for papers by Mihai Florin Bacila.

Last updated 2025-10-11. Update your information in the RePEc Author Service.

Short-id: pba995

Journal Articles

2022

1. Attitude Towards Online Product Endorsement Using Digital Celebrities: The Case of Laptops
   European Journal of Studies in Management and Business, 2022, 24, 1-20
2. Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities
   Sustainability, 2022, 14, (19), 1-25

2020

3. Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination
   Marketing – from Information to Decision Journal, 2020, 3, (1), 45-57

2019

4. Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison
   Marketing – from Information to Decision Journal, 2019, 2, (2), 5-17

2018

5. Students’ Total Experience within a Romanian Public University
   Marketing – from Information to Decision Journal, 2018, 1, (1), 29-40

2014

6. Development of an Instrument for Measuring Student Satisfaction in Business Educational Institutions
   The AMFITEATRU ECONOMIC journal, 2014, 16, (37), 841 View citations (2)

2012

7. HOW FAR WOULD YOU GO FOR LUXURY? AN EXPLORATORY STUDY AMONG ROMANIAN FEMALE STUDENTS THAT CONSUME LUXURY
   Annals of Faculty of Economics, 2012, 1, (1), 1127-1133 View citations (1)
8. PREPAID TELECOM CUSTOMERS SEGMENTATION USING THE K-MEAN ALGORITHM
   Annals of Faculty of Economics, 2012, 1, (1), 1112-1118
9. Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers
   International Journal of Economic Practices and Theories, 2012, 2, (3), 143-152 View citations (1)
10. Senior year high school pupils’ segmentation based on the benefits and costs considered in decesion making process of educational choices
    Management & Marketing, 2012, 7, (3)
11. WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005
    Management and Marketing Journal, 2012, X, (2), 325-340 View citations (1)

2011

12. STUDY REGARDING STUDENTS' SATISFACTION WITH INSTRUCTIONAL PROCESS AS A DIMENSION OF ACADEMIC PERFORMANCE OF INSTITUTIONS OF HIGHER EDUCATION
    Annals of Faculty of Economics, 2011, 1, (1), 716-722 View citations (1)

2010

13. MANAGING THE VISITOR EXPERIENCE ON ROMANIAN RELIGIOUS SITES: MONASTERIES ABBOTS’ PERCEPTIONS
    Management and Marketing Journal, 2010, VIII, (S1), S5-S16 View citations (1)
14. STUDY REGARDING COMMUNICATION AND DISTRIBUTION ACTIVITIES WITHIN THE ROMANIAN MONASTERIES
    Annals of Faculty of Economics, 2010, 1, (1), 785-790
15. TRAVELING TO RELIGIOUS SETTLEMENT – THE MARKET’S DYNAMIC AND CAPACITY AS SHOWN BY A STUDY ON THE ROMANIAN POPULATION
    Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2010, 10, (10), 20-27

2009

16. MARKETING RESEARCH REGARDING FACULTY-CHOISE CRITERIA AND INFORMATION SOURCES UTILISED
    Annals of Faculty of Economics, 2009, 4, (1), 556-560

2008

17. 12th grade students’ behavior in the decision making process of educational choices
    Management & Marketing, 2008, 3, (4) View citations (3)