STRATEGIES FOR HIGHER SATISFACTION OF THE ROMANIAN BANKING CUSTOMERS

Victor Danciu ()

Annals of Faculty of Economics, 2009, vol. 4, issue 1, 629-634

Abstract: A bank must identify, assesses and clearly and fully understands customers’ values and expectations if it’s target is their higher satisfaction. The banking customers are expecting to receive individual attention and support and good quality banking prod

Keywords: customer values and expectations; customer satisfaction; customer care; banking product model; banking service (search for similar items in EconPapers)
JEL-codes: D12 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:4:y:2009:i:1:p:629-634

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