Advertising in Social Perspective

James Duncan Shaffer

American Journal of Agricultural Economics, 1964, vol. 46, issue 2, 387-397

Abstract: This article examines many of the arguments for and against advertising in terms of the well-being of society. Advertising is a market phenomenon with significant social implications, with a potential for both beneficial and harmful effects. The net effect depends upon the society's ability to institute market rules to reap the benefits while avoiding the harmful effects. Economic theory is of limited value in analyzing the social consequences of advertising.

Date: 1964
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Persistent link: https://EconPapers.repec.org/RePEc:oup:ajagec:v:46:y:1964:i:2:p:387-397.

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