Agricultural Marketing Research for Less-Developed Areas

Eldon D. Smith

American Journal of Agricultural Economics, 1972, vol. 54, issue 4_Part_1, 666-670

Abstract: Marketing problems are viewed in relation to developmental objectives and conditions found in less-developed countries. Underdeveloped infrastructures, intersectorial relations, and developmental objectives may make transferability of developed country concepts and formulations to LDC's questionable. Market performance criteria should be logically related to strategic developmental variables.

Date: 1972
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