Consumer Attitudes and Their Impact on Fluid Milk Demand in Hawaii: A Component-Regression Analysis Approach

Nittala V. Ratnam and Heinz Spielmann

American Journal of Agricultural Economics, 1972, vol. 54, issue 4_Part_1, 671-678

Abstract: Demand analysis for various fluid milk products at the retail level was extended beyond the usual price-quantity-income relationships. Use of component factor analysis has introduced attitudinal and taste information useful for market development, merchandising activities, and regulatory policy promulgation.

Date: 1972
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