Utilizing Scanner Data to Estimate Retail Demand Functions for Meat Products

Oral Capps
Authors registered in the RePEc Author Service: Oral Capps, Jr. and ORAL CAPPS Jr.

American Journal of Agricultural Economics, 1989, vol. 71, issue 3, 750-760

Abstract: Retail demand relationships for steak, ground beef, roast beef, chicken, pork chops, ham, and pork loin were examined using scanner data from a retail food firm located in Houston. Own-price elasticities were negative, statistically significant, and—except for roast beef—in the inelastic range. With few exceptions, cross-price elasticities were positive and statistically significant. Nearness to payday was not a key factor, but seasonal patterns were evident. Except for pork commodities, own-advertisement elasticities were positive and statistically significant. Generally speaking, cross-advertisement effects were marginal.

Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:oup:ajagec:v:71:y:1989:i:3:p:750-760.

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