The Impact of Information on Environmental Commodity Valuation Decisions

John Bergstrom, John R. Stoll and Alan Randall

American Journal of Agricultural Economics, 1990, vol. 72, issue 3, 614-621

Abstract: A conceptual model is developed which provides insight into how information affects willingness to pay for environmental commodities. A refutable hypothesis of the effects of a specific information type on the magnitude of willingness to pay for an environmental commodity is developed. This hypothesis is tested using a contingent valuation method experiment. Results indicate that information affects willingness to pay in a theoretically plausible manner. The results support the contention that information is important for accurate environmental commodity consumer valuations.

Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:oup:ajagec:v:72:y:1990:i:3:p:614-621.

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