Cash Marketing Styles and Performance Persistence

Lewis T. Cunningham, B Brorsen and Kim B. Anderson

American Journal of Agricultural Economics, 2007, vol. 89, issue 3, 624-636

Abstract: Much agricultural economics research has been dedicated to determining the best time for producers to sell their commodities. Unlike this past research, we look at how producers actually sell commodities. The extent to which producers display an active or mechanical marketing style is measured using individual farmer sales. The activeness of a producer's marketing strategy is measured by how much the timing of their strategy varies from year to year. Results show no relationship between activeness and net prices received. Furthermore, the results show no evidence of performance persistence by individual producers. Copyright 2007, Oxford University Press.

Date: 2007
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