Information Customization and Food Choice

Kelvin Balcombe, Iain Fraser, Ben Lowe and Diogo Monjardino de Souza Monteiro ()

American Journal of Agricultural Economics, 2016, vol. 98, issue 1, 54-73

Abstract: In this article, we employ a hypothetical discrete choice experiment to examine how much consumers are willing to pay to use technology to customize their food shopping. We conjecture that customized information provision can aid in the composition of a healthier shop. Our results reveal that consumers are prepared to pay relatively more for specific information as opposed to the generic nutritional information that is typically provided on food labels. In arriving at these results, we have examined various model specifications including those that use ex post de-briefing questions on attribute non-attendance and attribute-ranking information, and those that consider the time taken to complete the survey. Our main results are robust to the various model specifications we examine.

Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
http://hdl.handle.net/10.1093/ajae/aav033 (application/pdf)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:ajagec:v:98:y:2016:i:1:p:54-73.

Access Statistics for this article

American Journal of Agricultural Economics is currently edited by Madhu Khanna, Brian E. Roe, James Vercammen and JunJie Wu

More articles in American Journal of Agricultural Economics from Agricultural and Applied Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ().