Possibilities and Limits of Individual Marketing on Family Farm Firms

C-Hennig Hanf and Rainer Kuhl

European Review of Agricultural Economics, 1986, vol. 13, issue 2, 149-67

Abstract: Agricultural marketing is usually regarded as the affair of special institutions created to improve the situation of the whole sector. However, any farm has at its disposal a bundle of marketing activities to improve its economic situation. Generally these activities aim at a reduction of input prices and/or an increase of the farm-gate output prices. The paper deals with these possibilities and gives some first approximations of the profit increases which could be attributed to improvements of individual marketing activities. Copyright 1986 by Oxford University Press.

Date: 1986
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European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo

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