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Dutch Agriculture Seeking for Market Leader Strategies

Gert van Dijk and Chris Mackel

European Review of Agricultural Economics, 1991, vol. 18, issue 3-4, 345-64

Abstract: Dutch agriculture has benefited in the past 40 years from significant increases in production efficiency and the market opportunities of the Common Agricultural Policy (CAP). Marketing cooperatives, while often controlling significant market shares, have also concentrated on processing efficiency, encouraged to do so both by market conditions and members' expectations. During the 1980s operating conditions changed as the direction of the CAP came under pressure, the GATT round proceeded, and both processors and retailers responded to the possibilities of European integration. To meet these new challenges cooperatives will have to change both their funding methods and market strategies. Failures to do will lead to them becoming increasingly peripheralized in the market place. Copyright 1991 by Oxford University Press.

Date: 1991
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European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo

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