 The Effects of Advertising in an Inverse Demand System: Norwegian Vegetables RevisitedKyrre Rickersten
European Review of Agricultural Economics, 1998, vol. 25, issue 1, 129-40 Abstract: Rickertsen et al. (1995) found no significant positive effects of advertising on vegetable demand using the almost ideal demand (AID) system. Using SUR in a quantity-dependent system assumes that prices are predetermined. During the Norwegian growing season, strict import regulations have been applied and quantities are apparently predetermined. To investigate whether the AID or a corresponding inverse demand system is appropriate, the endogeneity of prices and quantities are tested. Advertising expenditures are included as shift variables in both systems. Quantities appear to be predetermined, while prices are endogenous and the inverse model is selected. No positive effects of advertising are found. Copyright 1998 by Oxford University Press. Date: 1998 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:oup:erevae:v:25:y:1998:i:1:p:129-40 Ordering information: This journal article can be ordered from Access Statistics for this article European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo More articles in European Review of Agricultural Economics from Oxford University Press and the European Agricultural and Applied Economics Publications Foundation Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. Contact information at EDIRC. |
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