Consumer response to a food safety incident: exploring the role of supplier differentiation in an experimental study

Andreas B–cker
Authors registered in the RePEc Author Service: Andreas Boecker

European Review of Agricultural Economics, 2002, vol. 29, issue 1, 29-50

Abstract: Differentiation between suppliers with respect to reliability is tested as a determinant of consumer response to a food scare in an experimental pilot study. The theory-based prediction that rising levels of differentiation increase the loss in consumer trust after a food scare is not supported by the data. Rather than the theoretically derived variables, three other variables are found to influence individual response to a food safety incident significantly. These are gender, personal experience with a food poisoning, and the subject's impression of the authenticity of the information provided in the experiment. Copyright 2002, Oxford University Press.

Date: 2002
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European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo

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