The influence of attribute cutoffs on consumers' choices of a functional food

Yulian Ding, Michele M. Veeman and Wiktor Adamowicz

European Review of Agricultural Economics, 2012, vol. 39, issue 5, 745-769

Abstract: Non-compensatory preferences are investigated by incorporating attribute cutoffs into models of consumer choices for food with health-related attributes (omega-3 content) that may be associated with genetic modification. We find empirical evidence that some individuals tend to use attribute cutoffs in decision-making, that incorporating these into the modelling of consumer choices significantly improves model fit, that some respondents are willing to take a utility penalty rather than eliminate an alternative when a cutoff violation occurs and that there is considerable heterogeneity in willingness to violate cutoffs. The study also provides some support to the hypothesis that ignoring cutoff endogeneity in model estimation may generate biased estimates. , Oxford University Press.

Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (8)

Downloads: (external link)
http://hdl.handle.net/10.1093/erae/jbr067 (application/pdf)
Access to full text is restricted to subscribers.

Related works:
Working Paper: THE INFLUENCE OF ATTRIBUTE CUTOFFS ON CONSUMERS’ CHOICES OF A FUNCTIONAL FOOD (2010)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:erevae:v:39:y:2012:i:5:p:745-769

Ordering information: This journal article can be ordered from
https://academic.oup.com/journals

Access Statistics for this article

European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo

More articles in European Review of Agricultural Economics from Oxford University Press and the European Agricultural and Applied Economics Publications Foundation Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ().