Will the alphabet soup of design criteria affect discrete choice experiment results?

Søren Olsen and Jürgen Meyerhoff

European Review of Agricultural Economics, 2017, vol. 44, issue 2, 309-336

Abstract: Every discrete choice experiment needs one, but the impacts of a statistical design on the results are still not well understood. Comparative studies have found that efficient designs outperform especially orthogonal designs. What has been little studied is whether efficient designs come at a cost. Thus, we compare four designs with respect to their effect on outcomes, especially willingness to pay (WTP) estimates and predicted market shares. Regarding statistical efficiency all designs perform rather well but the WTP estimates differ significantly on several occasions. This indicates that results are not neutral to the design, even when a high number of observations are available.

Keywords: discrete choice experiment; efficient experimental design; ground beef attributes; willingness to pay (search for similar items in EconPapers)
JEL-codes: D12 Q21 Q51 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (5)

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