Value-elicitation and value-formation properties of discrete choice experiment and experimental auctions

Simone Cerroni, Verity Watson, Dimitrios Kalentakis and Jennie I Macdiarmid

European Review of Agricultural Economics, 2019, vol. 46, issue 1, 3-27

Abstract: This paper tests if second-price Vickrey auction (SPVA) and discrete choice experiment (DCE) are isomorphic, and whether lack of isomorphism is due to value elicitation, value-formation or both. We conduct an artefactual field experiment that combines induced-value (IV) and home-grown (HG) procedures using SPVA and DCE. Induced-value preferences are elicited for tokens and HG preferences for multi-attribute lasagnes. Attributes are healthiness and environmental sustainability. Our results suggest that HG preferences differ across elicitation methods. This discrepancy is due to value-elicitation and value-formation. DCE is the most demand revealing approach and provides the highest premiums for healthy and environmentally sustainable lasagnes.

Keywords: induced-value preferences; home-grown preferences; artefactual field experiments; environmentally sustainable food; healthy food (search for similar items in EconPapers)
Date: 2019
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