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Nudging and subsidising farmers to foster smart water meter adoption

B Ouvrard, R Préget, A Reynaud and L Tuffery

European Review of Agricultural Economics, 2023, vol. 50, issue 3, 1178-1226

Abstract: We use a discrete choice experiment with treatments to test if voluntary adoption of smart water meters by French farmers can be fostered by (i) a collective conditional subsidy offered to farmers who adopt a smart meter only if the rate of adoption in their geographic area is sufficiently high and (ii) informational nudges. Using a sample of 1,272 farmers, we find contrasted results regarding our nudges, but we show that a conditional subsidy is an effective tool to foster adoption of smart meters. Interestingly, the willingness to pay for the conditional subsidy is equal to the subsidy amount and independent of the collective adoption threshold.

Keywords: choice experiment; French farmers; incentives; nudges; smart water meters (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (3)

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European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo

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