Can survey design reduce anchoring bias in recall data? Evidence from smallholder farmers in Malawi

Susan Godlonton, Manuel Hernandez and Cynthia Paz

European Review of Agricultural Economics, 2024, vol. 51, issue 4, 1129-1167

Abstract: Recall biases in retrospective self-reported survey data have important implications for empirical research. We leverage the survey design literature and test three strategies to attenuate mental anchoring in retrospective data collection: question ordering, retrieval cues and aggregate (community) anchoring. We focus on maize production and happiness reports among smallholder farmers in Malawi. Asking for retrospective before concurrent data on average reduces recall bias (i.e. the deviation of the recalled versus the concurrent outcome reported in the previous period) by 34 per cent for maize production, a meaningful improvement with no increase in data collection costs. Retrieval cues are less successful and community anchors can exacerbate the bias. None of the strategies help to ease the recall bias for happiness reports.

Keywords: recall bias; mental anchoring; survey design; smallholder farmers; recall data; Malawi (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1093/erae/jbae026 (application/pdf)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:erevae:v:51:y:2024:i:4:p:1129-1167.

Ordering information: This journal article can be ordered from
https://academic.oup.com/journals

Access Statistics for this article

European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo

More articles in European Review of Agricultural Economics from Oxford University Press and the European Agricultural and Applied Economics Publications Foundation Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ().