To be(tween) or not to be(tween)? Mixed-subject designs in preference elicitation

Andreas C Drichoutis, Marija Cerjak, Damir Kovačić and Josip Juračak

European Review of Agricultural Economics, 2025, vol. 52, issue 4, 999-1022

Abstract: This study examines consumer preferences for organic and local apples by combining between- and within-subject design characteristics in a second-price auction. Our empirical application combines provision of information regarding local and organic attributes of apples with a tasting stage. We find that a design that combines between- and within-subject elements—a mixed-subject design—results in less noisy willingness-to-pay estimates as well as allows us to uncover significant heterogeneity in elicited premiums that would have been masked if we had drawn inferences from the between-subject or the within-subject treatments in isolation. Results highlight the gains that can be achieved by using a mixed-subject design in experimental auctions.

Keywords: experimental auctions; second (2nd)-price auction; SPA; between subject random incentive scheme; BRIS (search for similar items in EconPapers)
Date: 2025
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