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Evaluative schemas and the attention of critics in the US film industry

Greta Hsu

Industrial and Corporate Change, 2006, vol. 15, issue 3, 467-496

Abstract: This article explores the constraints evaluative schemas place on critics' allocation of attention. Prior research suggests that a critic's ability to establish himself as an expert of the market is based on the appeal to a rationalized and defensible system of standards for evaluating products. In this article, I argue that this creates a fundamental bias in the allocation of critical attention such that critics will demonstrate a tendency to favor arenas in which they have developed clear and structured schemas for evaluation. As a result, producers within such categories will receive disproportionately greater critical attention. I test and find support for this hypothesis within the context of the US feature film industry. The implications of this bias in terms of producer legitimacy are discussed. Copyright 2006, Oxford University Press.

Date: 2006
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