Cartoon planet: worlds of production and global production networks in the animation industry

Hyejin Yoon and Edward J. Malecki

Industrial and Corporate Change, 2010, vol. 19, issue 1, 239-271

Abstract: As more animated films are produced, new "worlds of production" have emerged. The animation production system is distinct from film production, relying on different technologies and labor skills. Its globalization, therefore, has taken place differently, although both are structured by the global production networks of the media conglomerates. We present a framework for understanding the animation industry, its international division of labor, and its diverse markets, enabled by pools of artistic labor, growing demand, and the diffusion of production skills. Copyright 2010 The Author 2009. Published by Oxford University Press on behalf of Associazione ICC. All rights reserved., Oxford University Press.

Date: 2010
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