Post-sale service and the limits of reputation
Scott Masten and
Renáta Kosová
Industrial and Corporate Change, 2013, vol. 22, issue 6, 1663-1698
Abstract:
In the standard durable goods-quality model, the prospect of repeat sales often supports the provision of high-quality durable goods. When durable goods require costly post-sale service, however, a reputational equilibrium may not exist at any price, even with a flow of profitable new sales indefinitely into the future. This article characterizes the size of the premium needed to make provision of post-sale service self enforcing and then uses historical records to assess the self-enforcing post-sale service premia for United Shoe Machinery, IBM, and Xerox. Copyright 2013 The Author 2013. Published by Oxford University Press on behalf of Associazione ICC. All rights reserved., Oxford University Press.
Date: 2013
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