Strategic Networked Information Technology Applications: Empirical Results of Competitive Behavior

Susan A R Garrod

Industrial and Corporate Change, 1998, vol. 7, issue 4, 637-61

Abstract: Competitive responses to a firm's strategic use of networked information technology (IT) vary according to the characteristics of the firm's environment and the ways in which it uses the technology. Innovative service applications appear to have the greatest potential for sustaining a competitive advantage, due to the difficulty that competitors have in responding to these applications. Internal process innovations also appear to have the potential for sustaining a competitive advantage. Product innovations appearing in industries that are not traditionally information intensive are also able to sustain a competitive advantage, possibly due to the fact that competitors are less familiar with ways in which to use the technology. Finally, public telecommunications networks can be used successfully, and their use does not necessarily incite responses from competitors. Copyright 1998 by Oxford University Press.

Date: 1998
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