The Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal: A Randomised Evaluation

Jacopo Bonanjacopo, Olivier Dagnelie (), Philippe LeMay-Boucher and Michel Tenikue ()

Journal of African Economies, 2017, vol. 26, issue 2, 169-191

Abstract: Mutual health organisations have been present in Senegal for years. Despite their benefits, in most areas take-up rates remain low. Using randomised controlled trials, we evaluate the effect of an insurance literacy module, communicating the benefits and functioning of health microinsurance, as well as three cross-cutting marketing treatments. The results from our various marketing treatments indicate a positive and significant effect on health insurance adoption, particularly for poor households, increasing take-up by around 35–40%. The insurance literacy module does not seem to have a positive impact on take-up decisions. We attempt to provide different contextual reasons for this result.

Keywords: community-based health insurance scheme; randomised evaluation; Africa; Senegal (search for similar items in EconPapers)
JEL-codes: I13 I15 O12 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (10)

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Working Paper: The Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal: A Randomised Evaluation (2017)
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