EconPapers    
Economics at your fingertips  
 

Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

Aradhna Krishna, Maureen Morrin and Eda Sayin

Journal of Consumer Research, 2014, vol. 41, issue 1, 18 - 34

Abstract: The concept of olfactory imagery is introduced and the conditions under which imagining what a food smells like (referred to here as "smellizing" it) impacts consumer response are explored. Consumer response is measured by: salivation change (studies 1 and 2), actual food consumption (study 3), and self-reported desire to eat (study 4). The results show that imagined odors can enhance consumer response but only when the consumer creates a vivid visual mental representation of the odor referent (the object emitting the odor). The results demonstrate the interactive effects of olfactory and visual imagery in generating approach behaviors to food cues in advertisements.

Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (7) Track citations by RSS feed

Downloads: (external link)
http://dx.doi.org/10.1086/674664 (application/pdf)
http://dx.doi.org/10.1086/674664 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:doi:10.1086/674664

Access Statistics for this article

More articles in Journal of Consumer Research from Oxford University Press
Bibliographic data for series maintained by Oxford University Press ().

 
Page updated 2021-10-19
Handle: RePEc:oup:jconrs:doi:10.1086/674664