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Journal of Consumer Research

1974 - 2021

From Oxford University Press
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Volume 48, issue 1, 2021

Beliefs about Whether Spending Implies Wealth pp. 1-21 Downloads
Heather Barry Kappes, Joe J Gladstone, Hal E Hershfield, J. Jeffrey Inman and Ashwani Monga
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market pp. 22-50 Downloads
Aimee Dinnin Huff, Ashlee Humphreys, Sarah J.S. Wilner, Eileen FischerEditor, Price Linda LEditor and Julie L Ozanne
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing pp. 51-76 Downloads
Mathias C Streicher, Zachary Estes, Oliver B Büttner, J. Jeffrey Inman and Barbara E Kahn
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims pp. 77-101 Downloads
Haiyue (Felix) Xu, Lisa E Bolton, Karen Page Winterich, Amna Kirmani and Sankar Sen
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work pp. 102-122 Downloads
Rosanna K Smith, Michelle R vanDellen, Lan Anh N Ton, Amna Kirmani and JoAndrea Hoegg
How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness pp. 123-146 Downloads
Rita Ngoc To, Vanessa M Patrick, Margaret C Campbell and JoAndrea Hoegg
How You Estimate Calories Matters: Calorie Estimation Reversals pp. 147-168 Downloads
Kaitlin Woolley, Peggy J. Liu, Amna Kirmani and Lauren Block
The Psychology of Marginal Utility pp. 169-188 Downloads
Xilin Li, Christopher K Hsee, J Jeffrey Inman and Hilke Plassmann

Volume 47, issue 6, 2020

The Preference for Moderation Scale pp. 831-854 Downloads
Aimee Drolet, Mary Frances Luce, Li Jiang, Benjamin C Rossi and Reid Hastie
Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review pp. 855-877 Downloads
Evan Weingarten and Joseph K Goodman
Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries pp. 878-889 Downloads
Yajin Wang, Amna Kirmani and Xiaolin Li
Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective pp. 890-913 Downloads
Stefania Borghini, John F Sherry and Annamma Joy
Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption pp. 914-936 Downloads
Li Yan, Hean Tat Keh and Jiemiao Chen
Budget Depreciation: When Budgeting Early Increases Spending pp. 937-958 Downloads
Yuna Choe and Christina Kan
Disorder and Downsizing pp. 959-977 Downloads
Gretchen R Ross, Margaret G Meloy and Lisa E Bolton
Status Pivoting pp. 978-1002 Downloads
Dafna Goor, Anat Keinan and Nailya Ordabayeva
Do versus Don’t: The Impact of Framing on Goal-Level Setting pp. 1003-1024 Downloads
Mirjam A Tuk, Sonja Prokopec and Bram Van den Bergh
When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases pp. 1025-1046 Downloads
Nicholas J Olson and Rohini Ahluwalia

Volume 47, issue 5, 2021

Our Journal, Our Intellectual Home pp. 633-635 Downloads
Bernd H Schmitt, June Cotte, Markus Giesler, Andrew T Stephen and Stacy Wood
The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices pp. 636-653 Downloads
Carmen Valor, Javier Lloveras, Eleni Papaoikonomou, Eileen Fischer, Linda L Price and Ashlee Humphreys
Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers pp. 654-674 Downloads
Peter Nguyen, Xin (Shane) Wang, Xi Li, June Cotte, J Jeffrey Inman and Andrew T Stephen
Hiding from the Truth: When and How Cover Enables Information Avoidance pp. 675-697 Downloads
Kaitlin Woolley, Jane L Risen, Linda L Price and Rebecca Walker Reczek
I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior pp. 698-715 Downloads
Ata Jami, Maryam Kouchaki, Francesca Gino, Gita V Johar, Margaret C Campbell and Cait Lamberton
Goal Conflict Encourages Work and Discourages Leisure pp. 716-736 Downloads
Jordan Etkin, Sarah A Memmi, Linda L Price and Leonard Lee
You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior pp. 737-754 Downloads
Maferima Touré-Tillery, Maryam Kouchaki, Amna Kirmani and Stefano Puntoni
The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences pp. 755-771 Downloads
Dengfeng Yan, Jaideep Sengupta, Vicki G Morwitz, J Jeffrey Inman and Pankaj Aggarwal
A Dragging-Down Effect: Consumer Decisions in Response to Price Increases pp. 772-786 Downloads
Shirley Zhang, Abigail B Sussman, Christopher K Hsee, J Jeffrey Inman and RajeshBagchi
How Concrete Language Shapes Customer Satisfaction pp. 787-806 Downloads
Grant Packard, Jonah Berger, J Jeffrey Inman and Andrew T Stephen
How Does Religion Affect Consumer Response to Failure and Recovery by Firms? pp. 807-828 Downloads
Jamie D Hyodo, Lisa E Bolton, Darren W DahlEditor, J Jeffrey Inman and Naomi Mandel

Volume 47, issue 4, 2020

On My Own: The Aversion to Being Observed during the Preference-Construction Stage pp. 475-499 Downloads
Yonat Zwebner and Rom Y Schrift
The Zero Bias in Target Retirement Fund Choice pp. 500-522 Downloads
Ajay Kalra, Xiao Liu and Wei Zhang
Make It Hot? How Food Temperature (Mis)Guides Product Judgments pp. 523-543 Downloads
Amanda P Yamim, Robert Mai and Carolina O C Werle
The Small Predicts Large Effect in Crowdfunding pp. 544-565 Downloads
Tingting Fan, Leilei Gao and Yael Steinhart
System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value pp. 566-587 Downloads
Dan R Schley, Bart De Langhe and Andrew R Long
Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator pp. 588-607 Downloads
Andrea Webb Luangrath, Joann Peck and Anders Gustafsson
The Effect of Categorization on Goal Progress Perceptions and Motivation pp. 608-630 Downloads
Marissa A Sharif and Kaitlin Woolley

Volume 47, issue 3, 2020

In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats pp. 311-326 Downloads
Margaret C Campbell, J Jeffrey Inman, Amna Kirmani and Linda L Price
Citizen-Consumers Wanted: Revitalizing the American Dream in the Face of Economic Recessions, 1981–2012 pp. 327-349 Downloads
Gokcen Coskuner-Balli
From Cradle to Grave: How Childhood and Current Environments Impact Consumers’ Subjective Life Expectancy and Decision-Making pp. 350-372 Downloads
Chiraag Mittal, Vladas Griskevicius and Kelly L Haws
Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease pp. 373-392 Downloads
Chelsea Galoni, Gregory S Carpenter and Hayagreeva Rao
The Influence of Disease Cues on Preference for Typical versus Atypical Products pp. 393-411 Downloads
Yunhui Huang and Jaideep Sengupta
Preference Refinement after a Budget Contraction pp. 412-430 Downloads
Gretchen R Ross, Margaret G Meloy and Kurt A Carlson
A Little Piece of Me: When Mortality Reminders Lead to Giving to Others pp. 431-453 Downloads
Lea Dunn, Katherine White and Darren W Dahl
Consumers Prefer “Natural” More for Preventatives Than for Curatives pp. 454-471 Downloads
Sydney E Scott, Paul Rozin and Deborah A Small

Volume 46, issue 4, 2019

Resistance to Medical Artificial Intelligence pp. 629-650 Downloads
Chiara Longoni, Andrea Bonezzi and Carey K Morewedge
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities pp. 651-670 Downloads
Koushyar Rajavi, Tarun Kushwaha and Jan-Benedict E M Steenkamp
The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience pp. 671-688 Downloads
Joseph K Goodman, Selin A Malkoc and Mosi Rosenboim
Was Television Responsible for a New Generation of Smokers? pp. 689-707 Downloads
Michael Thomas
Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception pp. 708-724 Downloads
Dipayan Biswas, Courtney Szocs and Annika Abell
Variety in Self-Expression Undermines Self-Continuity pp. 725-749 Downloads
Jacqueline R Rifkin and Jordan Etkin
Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices pp. 750-773 Downloads
Jennifer K D’Angelo, Kristin Diehl and Lisa A Cavanaugh
Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion pp. 774-790 Downloads
Shreyans Goenka and Stijn M J van Osselaer
Ignored or Rejected: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation pp. 791-807 Downloads
Jayati Sinha and Fang-Chi Lu
Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density pp. 808-824 Downloads
Lei Su, Echo Wen Wan and Yuwei Jiang
From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research pp. 825-832 Downloads
Bernd Schmitt

Volume 46, issue 3, 2019

A Framework for Understanding Consumer Choices for Others pp. 407-434 Downloads
Peggy J Liu, Steven K Dallas, Gavan J Fitzsimons, Linda L PriceEditor and Rebecca Walker Reczek
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities pp. 435-459 Downloads
Mansur Khamitov, Xin (Shane) Wang, Matthew Thomson, Vicki G MorwitzEditor, J Jeffrey InmanEditor and JoAndrea Hoegg
Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways pp. 460-482 Downloads
Johanna F Gollnhofer, Henri A Weijo, John W Schouten, Eileen FischerEditor, Linda L PriceEditor and Güliz GerAssociate Editor
The Body as (Another) Place: Producing Embodied Heterotopias Through Tattooing pp. 483-507 Downloads
Dominique Roux, Russell Belk, Vicki G MorwitzEditor, Margaret C CampbellEditor and Güliz GerAssociate Editor
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others pp. 508-527 Downloads
Eugenia C Wu, Sarah G Moore, Gavan J Fitzsimons, Gita V JoharEditor, Amna KirmaniEditor and Simona BottiAssociate Editor
Differential Construal of Exercise versus Diet and Implications for Weight Control pp. 528-544 Downloads
Erica Mina Okada, Gita V JoharEditor, Amna KirmaniEditor and Jaideep SenguptaAssociate Editor
The Pleasure of Assessing and Expressing Our Likes and Dislikes pp. 545-563 Downloads
Daniel He, Shiri Melumad, Michel Tuan Pham, Vicki G MorwitzEditor, Amna KirmaniEditor and Chris JaniszewskiAssociate Editor
The Best Laid Plans: Why New Parents Fail to Habituate Practices pp. 564-589 Downloads
Tandy Chalmers Thomas, Amber M Epp, Eileen FischerEditor, Margaret C CampbellEditor and Ashlee HumphreysAssociate Editor
The Devil You Know: Self-Esteem and Switching Responses to Poor Service pp. 590-605 Downloads
Irene Consiglio, Stijn M J van Osselaer, Darren W DahlEditor, Amna KirmaniEditor and L J ShrumAssociate Editor
The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods pp. 606-619 Downloads
Jungsil Choi, Yexin Jessica Li, Adriana Samper, Vicki G MorwitzEditor, Margaret C CampbellEditor and Lisa E BoltonAssociate Editor
Consuming Technocultures: An Extended JCR Curation pp. 620-627 Downloads
Robert V Kozinets, J Jeffrey InmanEditor, Margaret C CampbellEditor, Amna KirmaniEditor and Linda L PriceEditor

Volume 46, issue 2, 2019

Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes pp. 201-222 Downloads
Jaakko Aspara, Kristina Wittkowski, Vicki G Morwitz, J Jeffrey Inman and Olivier Toubia
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire pp. 223-245 Downloads
Monica Wadhwa, Jeehye Christine Kim, Amitava Chattopadhyay, Wenbo Wang, Vicki G Morwitz, Linda L Price and Chris Janiszewski
Ironic Consumption pp. 246-266 Downloads
Caleb Warren, Gina S Mohr, Eileen Fischer, Amna Kirmani and Cait Lamberton
What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews pp. 267-285 Downloads
Tom van Laer, Jennifer Edson Escalas, Stephan Ludwig, Ellis A van den Hende, Gita V Johar, J Jeffrey Inman and Paul M Herr
Hedonic Contrast Effects Are Larger When Comparisons Are Social pp. 286-306 Downloads
Carey K Morewedge, Meng Zhu, Eva C Buechel, Vicki G Morwitz, Linda L Price and Andrea C Morales
Nonconscious Nudges: Encouraging Sustained Goal Pursuit pp. 307-329 Downloads
Juliano Laran, Chris Janiszewski, Anthony Salerno, Gita V Johar, Margaret C Campbell and Cait Lamberton
License to Assemble: Theorizing Brand Longevity pp. 330-350 Downloads
Chloe Preece, Finola Kerrigan, Daragh O’reilly, Eileen Fischer, J Jeffrey Inman and Julie L Ozanne
It’s the End of the Competition: When Social Comparison Is Not Always Motivating for Goal Achievement pp. 351-370 Downloads
Elaine Chan, Barbara Briers, Darren W Dahl, Linda L Price and Simona Botti
Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions pp. 371-387 Downloads
Keith Wilcox, Sonja Prokopec, Vicki G Morwitz, Amna Kirmani and Rajesh Bagchi
The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit pp. 388-405 Downloads
Anthony Salerno, Juliano Laran, Chris Janiszewski, Darren W Dahl, Linda L Price and Cait Lamberton

Volume 46, issue 1, 2019

Learning to Become a Taste Expert pp. 1-19 Downloads
Kathryn A Latour, John A Deighton, Darren W DahlEditor, Margaret C CampbellEditor and C Page MoreauAssociate Editor
Does Time of Day Affect Variety-Seeking? pp. 20-35 Downloads
Kelley Gullo, Jonah Berger, Jordan Etkin, Bryan Bollinger, Vicki G MorwitzEditor, J Jeffrey InmanEditor and Andrea C MoralesAssociate Editor
Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity pp. 36-52 Downloads
Kelly B Herd, Ravi Mehta, Gita V JoharEditor, Linda L PriceEditor and Stacy WoodAssociate Editor
RETRACTED: Crush on You: Romantic Crushes Increase Consumers’ Preferences for Strong Sensory Stimuli pp. 53-68 Downloads
Xun (Irene) Huang, Ping Dong, Meng Zhang, Darren W DahlEditor, Linda L PriceEditor and Jaideep SenguptaAssociate Editor
The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions pp. 69-81 Downloads
Luxi Shen, Christopher K Hsee, Joachim H Talloen, Gita V JoharEditor, Amna KirmaniEditor and Stijn M J van Osselaer
Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers pp. 82-98 Downloads
Linying (Sophie) Fan, Xueni (Shirley) Li, Yuwei Jiang, Gita V JoharEditor, Amna KirmaniEditor and Rajesh BagchiAssociate Editor
Retracted: Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products pp. 99-118 Downloads
Nicole Verrochi Coleman, Patti Williams, Andrea C Morales, Gita V JoharEditor, Amna KirmaniEditor and Jennifer J ArgoAssociate Editor
Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair pp. 119-139 Downloads
Nimish Rustagi, L J Shrum, Darren W DahlEditor, Linda L PriceEditor and Derek D RuckerAssociate Editor
The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior pp. 140-158 Downloads
R Dustin Harding, Diogo Hildebrand, Thomas Kramer, Jannine D Lasaleta, Vicki G MorwitzEditor, Amna KirmaniEditor and Chris JaniszewskiAssociate Editor
A Quiet Disquiet: Anxiety and Risk Avoidance due to Nonconscious Auditory Priming pp. 159-179 Downloads
Michael L Lowe, Katherine E Loveland, Aradhna Krishna, Eileen FischerEditor, Amna KirmaniEditor and Andrea C MoralesAssociate Editor
Deception Memory: When Will Consumers Remember Their Lies? pp. 180-199 Downloads
Elizabeth Cowley, Christina I Anthony, Darren W DahlEditor, Amna KirmaniEditor and Peter R DarkeAssociate Editor
Page updated 2021-09-16