Journal of Consumer Research

1974 - 2023

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Oxford University Press
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Volume 50, issue 1, 2023

More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance pp. 2-24

Jenna Drenten, Robert L Harrison and Nicholas J Pendarvis

Misperception of Multiple Risks in Medical Decision-Making pp. 25-47

Mehdi Mourali and Zhiyong Yang

On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal pp. 48-69

Sara Caprioli, Christoph Fuchs and Bram Van den Bergh

Market Work and the Formation of the Omnivorous Consumer Subject pp. 70-92

Anissa Pomiès and Zeynep Arsel

Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste pp. 93-115

Hélène Cherrier and Meltem Türe

Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM) pp. 116-141

Tatiana L Dyachenko and Greg M Allenby

Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference pp. 142-166

He (Michael) Jia, Echo Wen Wan and Wanyi Zheng

Days-of-the-Week Effect in Temporal Judgments pp. 167-189

Tatiana Sokolova

Giving Suggestions: Using Quantity Requests to Increase Donations pp. 190-210

Alice Moon and Eric M VanEpps

Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect pp. 211-232

Sharlene He and Brian Sternthal

Volume 49, issue 5, 2023

The Influence of Budgets on Consumer Spending pp. 697-720

Marcel F Lukas, Ray Charles “Chuck” Howard, Amna Kirmani, Andrew T Stephen and Ajay Kalra

Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire? pp. 721-740

Aviva Philipp-Muller, John P Costello, Rebecca Walker Reczek, Stacy Wood and Lisa E Bolton

The Pursuit of Meaning and the Preference for Less Expensive Options pp. 741-761

Nicole L Mead, Lawrence E Williams, J Jeffrey Inman, Stacy Wood and Susan M Broniarczyk

Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand pp. 762-785

Susanna Molander, Jacob Ostberg, Lisa Peñaloza, Eileen Fischer, Linda L Price, Markus Giesler, Güliz Ger and Zeynep Arsel

L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods pp. 786-810

Yajin Wang, Alison Jing Xu, Ying Zhang, Bernd Schmitt and Christoph Fuchs

Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change pp. 811-837

Thomas P Novak, Donna L Hoffman, Linda L Price, Andrew T Stephen and Ashlee Humphreys

Products in Disguise: Communicating Product Benefits with Surface Mimicry pp. 838-860

Anneleen Van Kerckhove, Caroline De Bondt, Maggie Geuens, Darren W Dahl, J Jeffrey Inman, Stacy Wood and Lisa E Bolton

Bundle Selection and Variety Seeking: The Importance of Combinatorics pp. 861-881

Michael O’Donnell, Clayton R Critcher, Leif D Nelson, Amna Kirmani and Gerald Häubl

Dysplacement and the Professionalization of the Home pp. 882-903

Annetta Grant, Jay M Handelman, Linda L Price, Markus Giesler and Hope Jensen Schau

There and Back Again: Bleed from Extraordinary Experiences pp. 904-925

Davide C Orazi, Tom van Laer, Linda L Price, Markus Giesler and Christina Goulding

The 5S's of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making pp. 926-939

Szu-chi Huang and Leonard Lee

Volume 49, issue 4, 2022

When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies (The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers’ Perceptions of Comparative Price Data) pp. 543-560

Daniel Sheehan, Ryan Hamilton and Ramnath K Chellappa

The Off by 100% Bias: The Effects of Percentage Changes Greater than 100% on Magnitude Judgments and Consumer Choice (Numerosity and Consumer Behavior) pp. 561-573

Matthew Fisher and Milica Mormann

Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices (The Utility of an Information Processing Approach for Behavioral Price Research) pp. 574-594

Arnaud Monnier and Manoj Thomas

Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather (Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness) pp. 595-615

Leif Brandes and Yaniv Dover

Social-Jetlagged Consumers and Decreased Conspicuous Consumption (Circadian Typology: A Comprehensive Review) pp. 616-633

Yunlu Yin and Zhongqiang (Tak) Huang

Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer Persistence (Naiveté, Projection Bias, and Habit Formation in Gym Attendance) pp. 634-656

Marissa A Sharif and Kaitlin Woolley

Money, Sacrificial Work, and Poor Consumers (The Low Literate Consumer) pp. 657-677

Rohit Varman, Hari Sreekumar and Russell W Belk

Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving (Appraisals of Control and Predictability in Adapting to a Chronic Disease) pp. 678-696

John P Costello and Selin A Malkoc

Volume 49, issue 3, 2022

Spending and Happiness: The Role of Perceived Financial Constraints (Does Spending Money on Others Promote Happiness?: A Registered Replication Report) pp. 373-388

Rodrigo S Dias, Eesha Sharma and Gavan J Fitzsimons

Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth (Affective and Semantic Components in Political Person Perception) pp. 389-408

Jonah Berger, Matthew D Rocklage and Grant Packard

Almost Equal: Consumption under Fragmented Stigma (“The Low Literate Consumer) pp. 409-429

Christian A Eichert and Marius K Luedicke

Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users (How Extraverted Is Honey.bunny77@Hotmail.de? Inferring Personality from E-Mail Addresses) pp. 430-449

Francesca Valsesia and Kristin Diehl

Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors (“What Does Doodling Do?) pp. 450-472

Alicea Lieberman, Andrea C Morales and O N Amir

Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets (Specious Reward: A Behavioral Theory of Impulsiveness and Impulse Control) pp. 473-495

Ozum Zor, Kihyun Hannah Kim and Ashwani Monga

Chronic Consumer Liminality: Being Flexible in Precarious Times (Understanding Difficult Consumer Transitions: The in/Dividual Consumer in Permanent Liminality) pp. 496-519

Laetitia Mimoun and Fleura Bardhi

Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making (Seeing the Big Picture: The Effect of Height on the Level of Construal) pp. 520-542

Yael Shani-Feinstein, Ellie J Kyung and Jacob Goldenberg

Volume 49, issue 2, 2022

It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior (Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter) pp. 177-201

Uzma Khan and Ajay Kalra

Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach (An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity) pp. 202-228

Junghyun Park, Minki Kim and Pradeep Chintagunta

Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices (Matter in or out of Place? Bicycle Parking Strategies and Their Effects on People, Practices and Places) pp. 229-251

D Matthew Godfrey, Linda L Price and Robert F Lusch

Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping (Consumer Evaluations of Brand Extensions) pp. 252-267

Kuangjie Zhang, Shaobo (Kevin) Li and Sharon Ng

Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption (The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases) pp. 268-287

Rishika Rishika, Sven Feurer and Kelly L Haws

Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions (Dimensions of Brand Personality) pp. 288-311

Liad Weiss

Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women” (The Low Literate Consumer) pp. 312-335

Chihling Liu and Robert V Kozinets

Banking Happiness (Nostalgia: Retreat or Support in Difficult Times?) pp. 336-358

Ali Faraji-Rad and Leonard Lee

Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources (The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research) pp. 359-372

Simon J Blanchard, Jacob Goldenberg, Koen Pauwels and David A Schweidel

Volume 49, issue 1, 2022

Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach (The Ghetto Marketing Life Cycle: A Case of Underachievement) pp. 1-24

David Crockett

Influencer-Generated Reference Groups (Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter) pp. 25-45

Jeffrey K Lee and Enric Junqué de Fortuny

A Liberating-Engagement Theory of Consumer Fun (Pleasure Principles: A Review of Research on Hedonic Consumption) pp. 46-73

Travis Tae Oh and Michel Tuan Pham

Consumption Ideology (Ideology and Terror: A Novel Form of Government) pp. 74-95

Bernd Schmitt, J Joško Brakus and Alessandro Biraglia

Consumer Timework (Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality) pp. 96-111

Thomas Derek Robinson, Ela Veresiu and Ana Babić Rosario

Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud (Consumers’ Trust in Feelings as Information) pp. 112-131

Jonathan Hasford, Blair Kidwell, David M Hardesty and Adam Farmer

Consumers Believe That Products Work Better for Others (Age-Related Decline in Executive Function Predicts Better Advice-Giving in Uncomfortable Social Contexts) pp. 132-153

Evan Polman, Ignazio Ziano, Kaiyang Wu and Anneleen Van Kerckhove

Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products (Cross-Domain Effects of Guilt on Desire for Self-Improvement Products) pp. 154-174

Lauren Grewal, Eugenia C Wu and Keisha M Cutright