Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 31, issue 4, 2005

How Warnings about False Claims Become Recommendations pp. 713-724

Ian Skurnik, Carolyn Yoon, Denise C. Park and Norbert Schwarz

Promotion Reactance: The Role of Effort-Reward Congruity pp. 725-736

Ran Kivetz

Religiosity in the Abandoned Apple Newton Brand Community pp. 737-747

Albert M. Muiz and Hope Jensen Schau

Feature Complementarity and Assortment in Choice pp. 748-759

Alexander Chernev

Advertising to Bilingual Consumers: The Impact of Code-Switching on Persuasion pp. 760-765

David Luna and Laura A. Peracchio

Social Class, Market Situation, and Consumers' Metaphors of (Dis)Empowerment pp. 766-778

Paul C. Henry

Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions pp. 779-786

Anirban Mukhopadhyay and Gita Venkataramani Johar

Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration pp. 787-797

S. Christian Wheeler, Richard E. Petty and George Y. Bizer

Motivated Reasoning in Outcome-Bias Effects pp. 798-805

Nidhi Agrawal and Durairaj Maheswaran

Giving Firms an "E" for Effort: Consumer Responses to High-Effort Firms pp. 806-812

Andrea C. Morales

Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers pp. 813-823

John L. Lastovicka and Karen V. Fernandez

Searching Ordered Sets: Evaluations from Sequences under Search pp. 824-832

Kristin Diehl and Gal Zauberman

Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions pp. 833-840

Maria J. Louro, Rik Pieters and Marcel Zeelenberg

The Effects of Self-Construal and Commitment on Persuasion pp. 841-849

Nidhi Agrawal and Durairaj Maheswaran

Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective pp. 850-858

Robert J. Fisher and Laurette Dub

National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis pp. 859-867

John F. Gaski and Michael J. Etzel

Consumer Culture Theory (CCT): Twenty Years of Research pp. 868-882

Eric J. Arnould and Craig J. Thompson

Volume 30, issue 4, 2004

Decision Making in Information-Rich Environments: The Role of Information Structure pp. 473-86

Nicholas H Lurie

The Influence of Generic Advertising on Brand Preferences pp. 487-502

Amitav Chakravarti and Chris Janiszewski

Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion pp. 503-18

Michel Tuan Pham and Tamar Avnet

The Influence of Assortment Structure on Perceived Variety and Consumption Quantities pp. 519-33

Barbara E Kahn and Brian Wansink

The Influence of Price Discount Framing on the Evaluation of a Product Bundle pp. 534-46

Chris Janiszewski and Cunha, Marcus,

Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver's Perspective pp. 547-58

Tina M Lowrey, Cele C Otnes and Julie A Ruth

Self-Validation of Cognitive Responses to Advertisements pp. 559-73

Pablo Brinol, Richard E Petty and Zakary L Tormala

The A[supercript 2]SC[superscript 2] Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice pp. 574-87

Priester, Joseph R, et al

Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like? pp. 588-601

Paul M Herr and Christine M Page

Memory Interference in Advertising: A Replication and Extension pp. 602-11

Anand Kumar and Shanker Krishnan

Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price pp. 612-21

Chezy Ofir

Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context pp. 622-28

Michael A Kamins, Xavier Dreze and Valerie S Folkes

Volume 30, issue 3, 2003

Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects pp. 311-25

Chris Janiszewski, Tim Silk and Alan D J Cooke

The Fire of Desire: A Multisited Inquiry into Consumer Passion pp. 326-51

Russell W Belk, Guliz Ger and Soren Askegaard

How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands pp. 352-67

Rashmi Adaval

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods pp. 368-84

Jan-Benedict E M Steenkamp and Katrijn Gielens

The Intertemporal Dynamics of Consumer Lock-In pp. 405-19

Gal Zauberman

Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments pp. 420-29

Yong-Soon Kang, Paul M Herr and Christine M Page

Individual Differences in Haptic Information Processing: The "Need for Touch" Scale pp. 430-42

Joann Peck and Terry L Childers

The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information pp. 443-54

Elizabeth Cowley and Andrew A Mitchell

Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume pp. 455-63

Brian Wansink and Koert van Ittersum

How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments pp. 464-72

Mary Frances Luce, Jianmin Jia and Gregory W Fischer

Volume 30, issue 2, 2003

Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe pp. 151-69

Robin A Coulter, Linda L Price and Lawrence Feick

When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice pp. 170-83

Alexander Chernev

Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions pp. 184-98

Ann E Schlosser

A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research pp. 199-218

Cheryl Burke Jarvis, Scott B MacKenzie and Philip M Podsakoff

The Limits of Fungibility: Relational Schemata and the Value of Things pp. 219-29

A Peter McGraw, Philip E Tetlock and Orie V Kristel

Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework? pp. 230-43

Geeta Menon and Priya Raghubir

The Influence of Macro-level Motives on Consideration Set Composition in Novel Purchase Situations pp. 244-58

Amitav Chakravarti and Chris Janiszewski

Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience pp. 259-82

Annamma Joy and Sherry, John F,

When Competitive Interference Can Be Beneficial pp. 283-91

Robert D Jewell and H Rao Unnava

Brand Familiarity and Advertising Repetition Effects pp. 292-304

Margaret C Campbell and Kevin Lane Keller

How to Construct a Test of Scientific Knowledge in Consumer Behavior pp. 305-10

John R Rossiter

Volume 30, issue 1, 2003

Medium Maximization pp. 1-14

Hsee, Christopher K, et al

Option Attachment: When Deliberating Makes Choosing Feel Like Losing pp. 15-29

Ziv Carmon, Klaus Wertenbroch and Marcel Zeelenberg

Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking pp. 30-40

Naomi Mandel

Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana pp. 41-55

Samuel K Bonsu and Russell W Belk

Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity pp. 56-71

Kristin Diehl, Laura J Kornish and Lynch, John G,

Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale pp. 72-91

Nancy Wong, Aric Rindfleisch and James E Burroughs

The Effects of Time Constraints on Consumers' Judgments of Prices and Products pp. 92-104

Rajneesh Suri and Kent B Monroe

The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations pp. 105-14

Zeynep Gurhan-Canli

The Formation of Market-Level Expectations and Its Covariates pp. 115-24

Eugene W Anderson and Linda Court Salisbury

The Positivity Effect in Perceptions of Services: Seen One, Seen Them All? pp. 125-37

Valerie S Folkes and Vanessa M Patrick

A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory pp. 138-49

Chris Janiszewski, Hayden Noel and Alan G Sawyer