Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 37, issue 6, 2011

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior pp. 921 - 934

Kristina M. Durante, Vladas Griskevicius, Sarah E. Hill, Carin Perilloux and Norman P. Li

Productivity Orientation and the Consumption of Collectable Experiences pp. 935 - 950

Anat Keinan and Ran Kivetz

On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice pp. 951 - 966

Itamar Simonson and Aner Sela

Work or Fun? How Task Construal and Completion Influence Regulatory Behavior pp. 967 - 983

Juliano Laran and Chris Janiszewski

The Envy Premium in Product Evaluation pp. 984 - 998

Niels van de Ven, Marcel Zeelenberg and Rik Pieters

The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects pp. 999 - 1014

Juliano Laran, Amy N. Dalton and Eduardo B. Andrade

Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others pp. 1015 - 1029

Derek D. Rucker, David Dubois and Adam D. Galinsky

The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think about the Self pp. 1030 - 1045

Debra Trampe, Diederik A. Stapel and Frans W. Siero

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation pp. 1046 - 1064

Iris W. Hung and Aparna A. Labroo

The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions pp. 1065 - 1078

Simona Botti and Ann L. McGill

Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency pp. 1079 - 1094

Rebecca W. Hamilton, Rebecca K. Ratner and Debora V. Thompson

Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption pp. 1095 - 1112

Nİlüfer Z. Aydinoğlu and Aradhna Krishna

Volume 37, issue 5, 2011

Underpredicting Learning after Initial Experience with a Product pp. 723 - 736

Darron Billeter, Ajay Kalra and George Loewenstein

Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject pp. 737 - 760

Emİnegül Karababa and Gülİz Ger

Semantic Anchoring in Sequential Evaluations of Vices and Virtues pp. 761 - 774

Alexander Chernev

The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography pp. 775 - 790

Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor

Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths pp. 791 - 806

Zeynep Arsel and Craig J. Thompson

No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence pp. 807 - 821

Claire I. Tsai and Ann L. McGill

Assimilation and Contrast in Price Evaluations pp. 822 - 835

Marcus Cunha and Jeffrey D. Shulman

When Sunlight Fails to Disinfect: Understanding the Perverse Effects of Disclosing Conflicts of Interest pp. 836 - 857

Daylian M. Cain, George Loewenstein and Don A. Moore

Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive Information pp. 858 - 873

Leslie K. John, Alessandro Acquisti and George Loewenstein

The Impact of Sequential Data on Consumer Confidence in Relative Judgments pp. 874 - 887

Dipayan Biswas, Guangzhi Zhao and Donald R. Lehmann

Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity pp. 888 - 901

Rajesh Bagchi and Xingbo Li

Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation pp. 902 - 919

Nicole L. Mead, Roy F. Baumeister, Tyler F. Stillman, Catherine D. Rawn and Kathleen D. Vohs

Volume 37, issue 4, 2010

Subtle Signals of Inconspicuous Consumption pp. 555-569

Jonah Berger and Morgan Ward

Letting Good Opportunities Pass Us By: Examining the Role of Mind-Set during Goal Pursuit pp. 570-583

Julia Belyavsky Bayuk, Chris Janiszewski and Robyn A. Leboeuf

Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions pp. 584-598

Ab Litt and Zakary L. Tormala

Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency? pp. 599-613

Arun Lakshmanan, Charles D. Lindsey and H. Shanker Krishnan

The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information pp. 614-625

Melanie A. Dempsey and Andrew A. Mitchell

Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives pp. 626-640

Michel Tuan Pham and Hannah H. Chang

How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation pp. 641-654

Ying Zhang and Szu-Chi Huang

Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers? pp. 655-669

Ji Kyung Park and Deborah Roedder John

How Mainstream Consumers Think about Consumer Rights and Responsibilities pp. 670-687

Paul C. Henry

Bridging Aficionados' Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience pp. 688-697

Kathryn A. Latour and Michael S. Latour

Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal pp. 698-711

Alexander Fedorikhin and Vanessa M. Patrick

Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting pp. 712-721

Robin L. Soster, Ashwani Monga and William O. Bearden

Volume 37, issue 3, 2010

When Healthy Food Makes You Hungry pp. 357-367

Stacey R. Finkelstein and Ayelet Fishbach

Narrative and Persuasion in Fashion Advertising pp. 368-392

Barbara J. Phillips and Edward F. McQuarrie

Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products pp. 393-408

Katherine E. Loveland, Dirk Smeesters and Naomi Mandel

Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload pp. 409-425

Benjamin Scheibehenne, Rainer Greifeneder and Peter M. Todd

Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is There Anything to It? pp. 426-428

Alexander Chernev, Ulf Böckenholt and Joseph Goodman

Motivational Compatibility and Choice Conflict pp. 429-442

Jonathan Levav, Ran Kivetz and Cecile K. Cho

You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences pp. 443-455

Caglar Irmak, Beth Vallen and Sankar Sen

Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals pp. 456-472

Jiewen Hong and Angela Y. Lee

Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes pp. 473-489

Steven Sweldens, Stijn M. J. Van Osselaer and Chris Janiszewski

Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling pp. 490-510

Ashlee Humphreys

Street Art, Sweet Art? Reclaiming the "Public" in Public Place pp. 511-529

Luca M. Visconti, John F. Sherry, Stefania Borghini and Laurel Anderson

Dimensional Range Overlap and Context Effects in Consumer Judgments pp. 530-542

Yi-Wen Chien, Duane T. Wegener, Chung-Chiang Hsiao and Richard E. Petty

Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter? pp. 543-553

Sandra J. Milberg, Francisca Sinn and Ronald C. Goodstein

Volume 37, issue 2, 2010

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis pp. 197-206

Xinshu Zhao, John G. Lynch and Qimei Chen

Language Abstraction in Word of Mouth pp. 207-223

Gaby A. C. Schellekens, Peeter W. J. Verlegh and Ale Smidts

Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter pp. 224-237

Jennifer Aaker, Kathleen D. Vohs and Cassie Mogilner

The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions pp. 238-250

Vladas Griskevicius, Michelle N. Shiota and Stephen M. Nowlis

Consumer Expectations and Culture: The Effect of Belief in Karma in India pp. 251-263

Praveen K. Kopalle, Donald R. Lehmann and John U. Farley

Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation pp. 264-278

Karen M. Stilley, J. Jeffrey Inman and Kirk L. Wakefield

Changing the Future by Reshaping the Past: The Influence of Causal Beliefs on Estimates of Time to Onset pp. 279-291

David Faro

Witnessing Incivility among Employees: Effects on Consumer Anger and Negative Inferences about Companies pp. 292-303

Christine Porath, Debbie Macinnis and Valerie Folkes

Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices pp. 304-314

Juliano Laran

Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing pp. 315-328

Keith S. Coulter and Robin A. Coulter

Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge pp. 329-343

Alison Jing Xu and Robert S. Wyer

Does Choice Mean Freedom and Well-Being? pp. 344-355

Hazel Rose Markus and Barry Schwartz

Volume 37, issue 1, 2010

Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance pp. 1-14

Joan Meyers-Levy, Rui (Juliet) Zhu and Lan Jiang

Veiling in Style: How Does a Stigmatized Practice Become Fashionable? pp. 15-36

Özlem Sandikci and Güliz Ger

Toward a Theory of Status Consumption in Less Industrialized Countries pp. 37-56

Tuba Üstüner and Douglas B. Holt

Product Scent and Memory pp. 57-67

Aradhna Krishna, May O. Lwin and Maureen Morrin

Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control pp. 68-79

Parthasarathy Krishnamurthy and Sonja Prokopec

Lay Theories of Medicine and a Healthy Lifestyle pp. 80-97

Wenbo Wang, Hean Tat Keh and Lisa E. Bolton

The Get Ready Mind-Set: How Gearing Up for Later Impacts Effort Allocation Now pp. 98-107

Anick Bosmans, Rik Pieters and Hans Baumgartner

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money pp. 108-128

John G. Lynch, Richard G. Netemeyer, Stephen A. Spiller and Alessandra Zammit

Counteractive Construal in Consumer Goal Pursuit pp. 129-142

Ying Zhang, Szu-chi Huang and Susan M. Broniarczyk

Half the Thrill Is in the Chase: Twisted Inferences from Embodied Cognitions and Brand Evaluation pp. 143-158

Aparna A. Labroo and Jesper H. Nielsen

Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction pp. 159-175

Cait Poynor and Stacy Wood

Talking to Ourselves: A Dialogical Exploration of Consumption Experiences pp. 176-195

Shalini Bahl and George R. Milne