Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 23, issue 4, 1997

Consumer Information Search Revisited: Theory and Empirical Analysis pp. 263-77

Sridhar Moorthy, Brian T Ratchford and Debabrata Talukdar

The Role of Television in the Construction of Consumer Reality pp. 278-94

Thomas C O'Guinn and L J Shrum

The Impact of Interstimulus Interval and Background Silence on Recall pp. 295-303

G Douglas Olsen

The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance pp. 304-11

Alex Chernev

Family Structure, Materialism, and Compulsive Consumption pp. 312-25

Aric Rindfleisch, James E Burroughs and Frank Denton

Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in Postmodernity pp. 326-50

Douglas B Holt

All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions pp. 351-61

Jaideep Sengupta, Ronald C Goodstein and David S Boninger

Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects pp. 362-72

Rik G M Pieters and Tammo H A Bijmolt

Volume 23, issue 3, 1996

Stalking the Amphisbaena pp. 163-76

Sidney J Levy

The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation pp. 177-92

Laura A Peracchio and Alice M Tybout

The Effect of Common and Unique Features in Consumer Choice pp. 193-203

Ravi Dhar and Steven J Sherman

Notes toward an Application of McCracken's "Cultural Categories" for Cross-Cultural Consumer Research pp. 204-18

Kalman Applbaum and Ingrid Jordt

The Assessment of Alternative Measures of Consumer Expertise pp. 219-39

Andrew A Mitchell and Peter A Dacin

Goal-Derived Categories and the Antecedents of Across-Category Consideration pp. 240-50

S Ratneshwar, Cornelia Pechmann and Allan D Shocker

Preschoolers' Learning of Brand Names from Visual Cues pp. 251-61

M Carole Macklin

Volume 23, issue 2, 1996

Effect-Size Estimates: Issues and Problems in Interpretation pp. 89-105

Edward F Fern and Kent B Monroe

Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism pp. 106-19

David Mick

Consumption Vocabulary and Preference Formation pp. 120-35

Patricia M West, Christina L Brown and Stephen J Hoch

Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar pp. 136-47

Barbara B Stern

Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size pp. 148-55

Dhruv Grewal, Howard Marmorstein and Arun Sharma

Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions pp. 156-62

Laurette Dube and Michael S Morgan

Volume 23, issue 1, 1996

The Effect of Measuring Intent on Brand-Level Purchase Behavior pp. 1-11

Gavan J Fitzsimons and Vicki G Morwitz

The Price of Safety pp. 12-25

William Boulding and Devavrat Purohit

As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments pp. 26-39

Priya Raghubir and Aradhna Krishna

Mental Budgeting and Consumer Decisions pp. 40-52

Chip Heath and Jack B Soll

Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior pp. 53-67

Vicki G Morwitz and Carol Pluzinski

Predicting Preferences: An Examination of Agent Learning pp. 68-80

Patricia M West

Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information pp. 81-88

H Rao Unnava, Sanjeev Agarwal and Curtis P Haugtvedt

Volume 22, issue 4, 1996

Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior pp. 346-72

Ajay K Sirsi, James C Ward and Peter H Reingen

Cue Representation and Selection Effects of Arousal on Persuasion pp. 373-87

Michel Tuan Pham

Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle pp. 388-407

Craig J Thompson

Moderators of the Impact of Self-Reference on Persuasion pp. 408-23

Joan Meyers-Levy and Laura A Peracchio

Figures of Rhetoric in Advertising Language pp. 424-38

Edward F McQuarrie and David Mick

Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context pp. 439-47

Murry, John P, and Peter A Dacin

Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration pp. 448-59

Punam Anand Keller and Lauren Goldberg Block

Volume 22, issue 3, 1995

Liberatory Postmodernism and the Reenchantment of Consumption pp. 239-67

A Fuat Firat and Alladi Venkatesh

Asymmetric Decoy Effects on Lower-Quality versus Higher-Quality Brands: Meta-analytic and Experimental Evidence pp. 268-84

Timothy B Heath and Subimal Chatterjee

The Impact of Context on Variety Seeking in Product Choices pp. 285-95

Satya Menon and Barbara E Kahn

Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating pp. 296-304

Faber, Ronald J, et al

Normative Influences on Impulsive Buying Behavior pp. 305-13

Dennis W Rook and Robert J Fisher

Assessing the Domain Specificity of Deal Proneness: A Field Study pp. 314-26

Donald R Lichtenstein, Richard G Netemeyer and Scot Burton

How Is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment pp. 327-43

Susan Schultz Kleine, Kleine, Robert E, and Chris T Allen

Volume 22, issue 2, 1995

Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes pp. 121-38

Joan Meyers-Levy and Laura A Peracchio

Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices pp. 139-53

Craig J Thompson and Elizabeth C Hirschman

Affect Intensity: An Individual Difference Response to Advertising Appeals pp. 154-64

David J Moore, William D Harris and Hong C Chen

Consumer Myths: Frye's Taxonomy and the Structural Analysis of Consumption Text pp. 165-85

Barbara B Stern

Reasons for Substantial Delay in Consumer Decision Making pp. 186-99

Eric A Greenleaf and Donald R Lehmann

What's in a Name? A Complimentary Means of Persuasion pp. 200-211

Daniel J Howard, Charles Gengler and Ambuj Jain

Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework pp. 212-28

Geeta Menon, Priya Raghubir and Norbert Schwarz

There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making pp. 229-38

Deborah J Mitchell, Barbara E Kahn and Susan C Knasko

Volume 22, issue 1, 1995

How Consumers Consume: A Typology of Consumption Practices pp. 1-16

Douglas B Holt

Effects of Self-Referencing on Persuasion pp. 17-26

Robert E Burnkrant and H Rao Unnava

Household Life-Cycle Stages, Transitions, and Product Expenditures pp. 27-42

Robert E Wilkes

Subcultures of Consumptions: An Ethnography of the New Bikers pp. 43-61

John W Schouten and James H McAlexander

Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising pp. 62-74

Marian Friestad and Peter Wright

Creating Consumers in the 1930s: Irna Phillips and the Radio Soap Opera pp. 75-89

Marilyn Lavin

Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence pp. 90-97

Timothy B Heath, Subimal Chatterjee and Karen Russo France

Decision Ambiguity and Incumbent Brand Advantage pp. 98-109

A V Muthukrishnan

Waiting Time and Decision Making: Is Time like Money? pp. 110-19

France Leclerc, Bernd H Schmitt and Laurette Dube