Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 45, issue 6, 2019

Consumer Deceleration pp. 1142-1163

Katharina C Husemann, Giana M Eckhardt, Eileen Fischer and Julie L Ozanne

Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense pp. 1164-1193

Peggy J Liu, Cait Lamberton, James R Bettman, Gavan J Fitzsimons, Eileen Fischer, Linda L Price and Peter R Darke

Curiosity Tempts Indulgence pp. 1194-1212

Kyra L Wiggin, Martin Reimann, Shailendra P Jain, Darren W Dahl, Margaret C Campbell and Paul M Herr

A Sweet Romance: Divergent Effects of Romantic Stimuli on the Consumption of Sweets pp. 1213-1229

Xiaojing Yang, Huifang Mao, Lei Jia, Melissa G Bublitz, Eileen Fischer and Lauren Block

Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering pp. 1230-1253

Leighanne Higgins, Kathy Hamilton, Eileen Fischer and Craig Thompson

Guilt Dynamics: Consequences of Temporally Separating Decisions and Actions pp. 1254-1273

Kristen E Duke, On Amir, Eileen Fischer, Amna Kirmani and Jennifer J Argo

Slider Scale or Text Box: How Response Format Shapes Responses pp. 1274-1293

Manoj Thomas, Ellie J Kyung, Gita V Johar and Rajesh Bagchi

Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions pp. 1294-1314

Gerald Häubl, Peter Popkowski Leszczyc, Mary Frances Luce, Gita V Johar and Rebecca W Hamilton

Preference Reversals in Willingness to Pay and Choice pp. 1315-1330

Michael O’Donnell, Ellen R K Evers, Vicki G Morwitz and Kristin Diehl

Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes pp. 1331-1349

Sandra Laporte, Barbara Briers, Eileen Fischer and Lauren Block

The Influence of Incidental Similarity on Observers’ Causal Attributions and Reactions to a Service Failure pp. 1350-1368

Lisa C Wan, Robert S WyerJr., Vicki G Morwitz, Amna Kirmani and Valerie S Folkes

No Small Matter: How Company Size Affects Consumer Expectations and Evaluations pp. 1369-1384

Linyun W Yang, Pankaj Aggarwal, Laura Peracchio, Gita Johar and Margaret C Campbell

Volume 45, issue 1, 2018

Culture, Relationship Norms, and Dual Entitlement pp. 1-20

Haipeng (Allan) Chen, Lisa E Bolton, Sharon Ng, Dongwon Lee, Dian Wang, Vicki MorwitzEditor and Sharon ShavittAssociate Editor

The Fresh Start Mindset: Transforming Consumers’ Lives pp. 21-48

Linda L Price, Robin A Coulter, Yuliya Strizhakova, Ainslie E Schultz, Eileen FischerEditor and Sharon ShavittAssociate Editor

In-Store Spending Dynamics: How Budgets Invert Relative-Spending Patterns pp. 49-67

Daniel Sheehan, Koert Van Ittersum, Mary Frances LuceEditor, Gita JoharEditor and Brian RatchfordAssociate Editor

How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being pp. 68-89

Richard G Netemeyer, Dee Warmath, Daniel Fernandes, John G LynchJr., Eileen FischerEditor and Olivier ToubiaAssociate Editor

Stranger Danger: When and Why Consumer Dyads Behave Less Ethically Than Individuals pp. 90-108

Hristina Nikolova, Cait Lamberton, Nicole Verrochi Coleman, Vicki MorwitzEditor and Stijn van OsselaerAssociate Editor

Other People’s Money: Money’s Perceived Purchasing Power Is Smaller for Others Than for the Self pp. 109-125

Evan Polman, Daniel A Effron, Meredith R Thomas, Vicki MorwitzEditor and Pankaj AggarwalAssociate Editor

Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences pp. 126-147

Adriana Samper, Linyun W Yang, Michelle E Daniels, Eileen FischerEditor and Leonard LeeAssociate Editor

Property Lines in the Mind: Consumers’ Psychological Ownership and Their Territorial Responses pp. 148-168

Colleen P Kirk, Joann Peck, Scott D Swain, Darren DahlEditor and Jennifer ArgoAssociate Editor

How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments pp. 169-184

Jing Wang, Jiewen Hong, Rongrong Zhou, Mary Frances LuceEditor, Gita JoharEditor and Hans BaumgartnerAssociate Editor

That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information pp. 185-207

Rebecca Walker Reczek, Julie R Irwin, Daniel M Zane, Kristine R Ehrich, Mary Frances LuceEditor, Darren DahlEditor and Page MoreauAssociate Editor

When Being in a Positive Mood Increases Choice Deferral pp. 208-225

Jordan Etkin, Anastasiya Pocheptsova Ghosh, Darren DahlEditor and Aparna LabooAssociate Editor

Volume 44, issue 6, 2018

Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach pp. 1178-1204

Donna L Hoffman, Thomas P Novak, Eileen FischerEditor and Robert KozinetsAssociate Editor

The Effect of an Interruption on Risk Decisions pp. 1205-1219

Daniella M Kupor, Wendy Liu, On Amir, Darren DahlEditor and Simona BottiAssociate Editor

How the Intention to Share Can Undermine Enjoyment: Photo-Taking Goals and Evaluation of Experiences pp. 1220-1237

Alixandra Barasch, Gal Zauberman, Kristin Diehl, Gita JoharEditor and Rebecca HamiltonAssociate Editor

Happy Wife, Happy Life: Food Choices in Romantic Relationships pp. 1238-1256

Jonathan Hasford, Blair Kidwell, Virginie Lopez-Kidwell, Darren DahlEditor and Jaideep SenguptaAssociate Editor

When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal pp. 1257-1273

Bonnie Simpson, Katherine White, Juliano Laran, Vicki MorwitzEditor and Sharon ShavittAssociate Editor

Automated Text Analysis for Consumer Research pp. 1274-1306

Ashlee Humphreys, Rebecca Jen-Hui Wang, Eileen FischerEditor and Linda PriceAssociate Editor

Multistage Decision Processes: The Impact of Attribute Order on How Consumers Mentally Represent Their Choice pp. 1307-1324

Rom Y Schrift, Jeffrey R Parker, Gal Zauberman, Shalena Srna, Vicki MorwitzEditor and Stijn van OsselaerAssociate Editor

Creating a Consumable Past: How Memory Making Shapes Marketization pp. 1325-1342

Katja Brunk, Markus Giesler, Benjamin J Hartmann, Darren DahlEditor and Craig ThompsonAssociate Editor

Digital Goods Are Valued Less Than Physical Goods pp. 1343-1357

Ozgun Atasoy, Carey K Morewedge, Vicki MorwitzEditor and Kristin DiehlAssociate Editor

Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice pp. 1358-1378

Mina Kwon, Rashmi Adaval, Laura PeracchioEditor, Eileen FischerEditor and Lauren BlockAssociate Editor

When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products pp. 1379-1396

Theodore J Noseworthy, Kyle B Murray, Fabrizio Di Muro, Gita JoharEditor and Page MoreauAssociate Editor

Volume 44, issue 5, 2018

Our Vision for the Journal of Consumer Research: It’s All about the Consumer pp. 955-959

J Jeffrey Inman, Margaret C Campbell, Amna Kirmani and Linda L Price

Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases pp. 960-973

Stephanie M Tully, Eesha Sharma, Darren DahlEditor and Paul HerrAssociate Editor

Standards of Beauty: The Impact of Mannequins in the Retail Context pp. 974-990

Jennifer J Argo, Darren W Dahl, Laura PeracchioEditor and Rashmi AdavalAssociate Editor

Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction pp. 991-1014

Danielle J Brick, Gràinne M Fitzsimons, Tanya L Chartrand, Gavan J Fitzsimons, Gita JoharEditor and Sharon ShavittAssociate Editor

Delegating Decisions: Recruiting Others to Make Choices We Might Regret pp. 1015-1032

Mary Steffel, Elanor F Williams, Vicki MorwitzEditor and Andrea MoralesAssociate Editor

How Goal Specificity Shapes Motivation: A Reference Points Perspective pp. 1033-1051

Scott G Wallace, Jordan Etkin, Johar GitaEditor and Rajesh BagchiAssociate Editor

“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice pp. 1052-1067

Chen Wang, Yanliu Huang, Vicki MorwitzEditor and Stijn van OsselaerAssociate Editor

The Influence of Social Crowding on Brand Attachment pp. 1068-1084

Xun (Irene) Huang, Zhongqiang (Tak) Huang, Robert S WyerJr, Darren DahlEditor and JoAndrea HoeggAssociate Editor

Made by Mistake: When Mistakes Increase Product Preference pp. 1085-1103

Taly Reich, Daniella M Kupor, Rosanna K Smith, Darren DahlEditor and JoAndrea HoeggAssociate Editor

Facing Dominance: Anthropomorphism and the Effect of Product Face Ratio on Consumer Preference pp. 1104-1122

Ahreum Maeng, Pankaj Aggarwal, Vicki MorwitzEditor and Zeynep Gürhan-CanlıAssociate Editor

The Impact of Crowding on Calorie Consumption pp. 1123-1140

Stefan J Hock, Rajesh Bagchi, Darren DahlEditor and Eduardo AndradeAssociate Editor

Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking pp. 1141-1156

Sunyee Yoon, Hyeongmin Christian Kim, Vicki MorwitzEditor and Simona BottiAssociate Editor

Increasing the Power of Your Study by Increasing the Effect Size pp. 1157-1173

Tom Meyvis, Stijn M J Van Osselaer, Dahl DarrenEditor, Eileen FischerEditor, Gita JoharEditor and Vicki MorwitzEditor

Volume 44, issue 4, 2017

Making Sense from (Apparent) Senselessness: The JCR Lens pp. 719-723

Darren W Dahl, Eileen Fischer, Gita V Johar and Vicki G Morwitz

How Self-Control Shapes the Meaning of Choice pp. 724-737

Aner Sela, Jonah Berger, Joshua Kim, Gita JoharEditor and Leonard LeeAssociate Editor

Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type pp. 738-758

Diogo Hildebrand, Yoshiko DeMotta, Sankar Sen, Ana Valenzuela, Laura PeracchioEditor, Gita JoharEditor and Jaideep SenguptaAssociate Editor

Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products pp. 759-777

Bella Rozenkrants, S Christian Wheeler, Baba Shiv, Gita JoharEditor and Derek RuckerAssociate Editor

Retracted: Witnessing Moral Violations Increases Conformity in Consumption pp. 778-793

Ping Dong, Chen-Bo Zhong, Darren DahlEditor and Jennifer ArgoAssociate Editor

The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations pp. 794-815

Claudia Townsend, Darren DahlEditor and Page MoreauAssociate Editor

Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation pp. 816-832

Femke van Horen, Rik Pieters, Darren DahlEditor and Page MoreauAssociate Editor

Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates pp. 833-852

Ashwani Monga, Frank May, Rajesh Bagchi, Gita JoharEditor and Zeynep Gürhan-CanliAssociate Editor

To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures pp. 853-876

Saerom Lee, Lisa E Bolton, Karen Page Winterich, Vicki MorwitzEditor and Lauren BlockAssociate Editor

So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance pp. 877-894

Ryan S Elder, Ann E Schlosser, Morgan Poor, Lidan Xu, Darren DahlEditor and JoAndrea HoeggAssociate Editor

Cultivating Optimism: How to Frame Your Future during a Health Challenge pp. 895-915

Donnel A Briley, Melanie Rudd, Jennifer Aaker, Vicki MorwitzEditor and Sharon ShavittAssociate Editor

Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption pp. 916-938

Rishtee K Batra, Tanuka Ghoshal, Gita JoharEditor and Derek RuckerAssociate Editor

Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews pp. 939-948

Zeynep Arsel, Darren DahlEditor, Eileen FischerEditor, Gita JoharEditor and Vicki MorwitzEditor

Volume 44, issue 3, 2017

Blue and Red Voices: Effects of Political Ideology on Consumers’ Complaining and Disputing Behavior pp. 477-499

Kiju Jung, Ellen Garbarino, Donnel A. Briley and Jesse Wynhausen

A Research Agenda on Political Ideology in Consumer Research: A Commentary on Jung et al.’s “Blue and Red Voices” pp. 500-502

David Crockett and Nicholas Pendarvis

The Politics of Buying, Boycotting, Complaining, and Disputing: An Extension of the Research Program by Jung, Garbarino, Briley, and Wynhausen pp. 503-510

John T. Jost, Melanie Langer and Vishal Singh

Political Ideology and Consumer Research beyond Complaining Behavior: A Response to the Commentaries pp. 511-518

Kiju Jung, Ellen Garbarino, Donnel A. Briley and Jesse Wynhausen

Will the Consistent Organic Food Consumer Step Forward? An Empirical Analysis pp. 519-535

Hans Jørn Juhl, Morten H. J. Fenger and John Thøgersen

Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance pp. 536-553

Ravi Mehta, Darren W. Dahl and Rui (Juliet) Zhu

Paths to Respectability: Consumption and Stigma Management in the Contemporary Black Middle Class pp. 554-581

David Crockett

Liquid Consumption pp. 582-597

Fleura Bardhi and Giana M. Eckhardt

How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases pp. 598-612

Wilson Bastos and Merrie Brucks

Social Acceptance and Word of Mouth: How the Motive to Belong Leads to Divergent WOM with Strangers and Friends pp. 613-632

Zoey Chen

Remembering Satiation: The Role of Working Memory in Satiation pp. 633-650

Noelle M. Nelson and Joseph P. Redden

It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment pp. 651-672

Freeman Wu, Adriana Samper, Andrea C. Morales and Gavan J. Fitzsimons

Brand-Aid pp. 673-691

Martin Reimann, Sandra Nuñez and Raquel Castaño

Meaningful Mediation Analysis: Plausible Causal Inference and Informative Communication pp. 692-716

Rik Pieters

Volume 44, issue 2, 2017

Editors-ElectJanuary 1, 2018–December 31, 2020 pp. i5-i5

Richard J. LutzPresident

Conceptualizing Consciousness in Consumer Research pp. 231-251

Lawrence E. Williams and T. Andrew Poehlman

Consumers (and Consumer Researchers) Need Conscious Thinking in Addition to Unconscious Processes: A Call for Integrative Models, A Commentary on Williams and Poehlman pp. 252-257

Roy F. Baumeister, Cory J. Clark, Jonghan Kim and Stephan Lau

An Interdisciplinary Lens on Consciousness: The Consciousness Continuum and How to (Not) Study It in the Brain and the Gut, A Commentary on Williams and Poehlman pp. 258-265

Hilke Plassmann and Milica Mormann

How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman pp. 266-275

Steven Sweldens, Mirjam A. Tuk and Mandy Hütter

The Case for Considering Consciousness Second: Response to Baumeister et al.; Plassmann and Mormann; and Sweldens, Tuk, and Hütter pp. 276-282

T. Andrew Poehlman and Lawrence E. Williams

Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice pp. 283-312

Nicole Verrochi Coleman, Patti Williams, Andrea C. Morales and Andrew Edward White

The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions pp. 313-331

Frank May

Consuming for an Imagined Future: Middle-Class Consumer Lifestyle and Exploratory Experiences in the Transition to Adulthood pp. 332-360

Michelle F. Weinberger, Jane R. Zavisca and Jennifer M. Silva

Routines Disrupted: Reestablishing Security through Practice Alignment pp. 361-380

Marcus Phipps and Julie L. Ozanne

Round Off the Bargaining: The Effects of Offer Roundness on Willingness to Accept pp. 381-395

Dengfeng Yan and Jorge Pena-Marin

Color Saturation Increases Perceived Product Size pp. 396-413

Henrik Hagtvedt and S. Adam Brasel

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion pp. 414-431

James A. Mourey, Jenny G. Olson and Carolyn Yoon

Fired Up for the Future: How Time Shapes Sharing pp. 432-447

Evan Weingarten and Jonah Berger

Contextual Influences on Message Persuasion: The Effect of Empty Space pp. 448-464

Canice M. C. Kwan, Xianchi Dai and Robert S. WyerJr.

Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior pp. 465-476

Andrea C. Morales, On Amir and Leonard Lee

Volume 44, issue 1, 2017

Uncertainty Increases the Reliance on Affect in Decisions pp. 1-21

Ali Faraji-Rad and Michel Tuan Pham

Editors-ElectJanuary 1, 2018–December 31, 2020 pp. i5-i5

Richard J. LutzPresident

Selling Pain to the Saturated Self pp. 22-43

Rebecca Scott, Julien Cayla and Bernard Cova

Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences pp. 44-61

Carlos J. Torelli, Rohini Ahluwalia, Shirley Y. Y. Cheng, Nicholas J. Olson and Jennifer L. Stoner

When Bigger Is Better (and When It Is Not): Implicit Bias in Numeric Judgments pp. 62-79

Ellie J. Kyung, Manoj Thomas and Aradhna Krishna

Costly Curves: How Human-Like Shapes Can Increase Spending pp. 80-98

Marisabel Romero and Adam W. Craig

Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism pp. 99-117

Lei Su, Yuwei Jiang, Zhansheng Chen and C. Nathan DeWall

Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol pp. 118-138

Silvia Bellezza, Neeru Paharia and Anat Keinan

Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences pp. 139-159

Anastasia Seregina and Henri A. Weijo

A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers pp. 160-181

Samuel B. Barnett and Moran Cerf

Power Distance Belief, Power, and Charitable Giving pp. 182-195

Dahee Han, Ashok K. Lalwani and Adam Duhachek

Crowdsourcing Consumer Research pp. 196-210

Joseph K. Goodman and Gabriele Paolacci

MTurk Character Misrepresentation: Assessment and Solutions pp. 211-230

Kathryn Sharpe Wessling, Joel Huber and Oded Netzer