Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 40, issue 6, 2014

Motivated Forgetting in Response to Social Identity Threat pp. 1017 - 1038

Amy N. Dalton and Li Huang

When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation pp. 1039 - 1062

Cristel Antonia Russell and Hope Jensen Schau

From Bye to Buy: Homophones as a Phonological Route to Priming pp. 1063 - 1077

Derick F. Davis and Paul M. Herr

Strengthening the Influence of Advertised Reference Prices through Information Priming pp. 1078 - 1096

Christina Kan, Donald R. Lichtenstein, Susan Jung Grant and Chris Janiszewski

How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth pp. 1097 - 1108

Yinlong Zhang, Lawrence Feick and Vikas Mittal

To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice pp. 1109 - 1122

Echo Wen Wan, Jing Xu and Ying Ding

The Distinct Affective Consequences of Psychological Distance and Construal Level pp. 1123 - 1138

Lawrence E. Williams, Randy Stein and Laura Galguera

The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice pp. 1139 - 1148

Hyeongmin (Christian) Kim, Katina Kulow and Thomas Kramer

The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action pp. 1149 - 1166

Kirk Kristofferson, Katherine White and John Peloza

Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts pp. 1167 - 1180

Mary Steffel and Robyn A. LeBoeuf

The Top-Ten Effect: Consumers' Subjective Categorization of Ranked Lists pp. 1181 - 1202

Mathew S. Isaac and Robert M. Schindler

Environmental Disorder Leads to Self-Regulatory Failure pp. 1203 - 1218

Boyoun (Grace) Chae and Rui (Juliet) Zhu

Building Bridges for an Interconnected Field of Consumer Research pp. v - viii

Laura A. Peracchio, Mary Frances Luce and Ann L. McGill

Volume 40, issue 5, 2014

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation pp. 797 - 817

Tom van Laer, Ko de Ruyter, Luca M. Visconti and Martin Wetzels

How Power States Influence Consumers' Perceptions of Price Unfairness pp. 818 - 833

Liyin Jin, Yanqun He and Ying Zhang

Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women pp. 834 - 854

Yajin Wang and Vladas Griskevicius

Consumption-Driven Market Emergence pp. 855 - 870

Diane M. Martin and John W. Schouten

The Entourage Effect pp. 871 - 884

Brent McFerran and Jennifer J. Argo

The Crossmodal Effect of Attention on Preferences: Facilitation versus Impairment pp. 885 - 903

Hao Shen and Jaideep Sengupta

Place Attachment in Commercial Settings: A Gift Economy Perspective pp. 904 - 923

Alain Debenedetti, Harmen Oppewal and Zeynep Arsel

When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience pp. 924 - 942

Frank May and Ashwani Monga

How Price Promotions Influence Postpurchase Consumption Experience over Time pp. 943 - 959

Leonard Lee and Claire I. Tsai

A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort pp. 960 - 972

Eva C. Buechel and Chris Janiszewski

Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings pp. 973 - 992

Linyun W. Yang, Keisha M. Cutright, Tanya L. Chartrand and Gavan J. Fitzsimons

The "Visual Preference Heuristic": The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload pp. 993 - 1015

Claudia Townsend and Barbara E. Kahn

The Politics of Consumer Identity Work pp. iii - vii

Craig J. ThompsonCurator

Emotions and Consumer Behavior pp. viii - xi

Patti WilliamsCurator

New Editor Announcement pp. xii - xii

Akshay Rao

Volume 40, issue 4, 2013

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand pp. 595 - 614

Stephen Brown, Pierre McDonagh and Clifford J. Shultz

Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle pp. 615 - 631

Rik Pieters

The Effect of Product Size and Form Distortion on Consumer Recycling Behavior pp. 632 - 643

Remi Trudel and Jennifer J. Argo

Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers pp. 644 - 656

Mauricio M. Palmeira and Joydeep Srivastava

Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands pp. 657 - 675

Sara Loughran Dommer, Vanitha Swaminathan and Rohini Ahluwalia

Balancing the Basket: The Role of Shopping Basket Composition in Embarrassment pp. 676 - 691

Sean Blair and Neal J. Roese

Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood pp. 692 - 710

Bige Saatcioglu and Julie L. Ozanne

The Unexpected Positive Impact of Fixed Structures on Goal Completion pp. 711 - 725

Liyin Jin, Szu-Chi Huang and Ying Zhang

"Wii Will Rock You!" The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption pp. 726 - 739

Ann Kronrod and Shai Danziger

Observing Flattery: A Social Comparison Perspective pp. 740 - 758

Elaine Chan and Jaideep Sengupta

Situational Materialism: How Entering Lotteries May Undermine Self-Control pp. 759 - 772

Hyeongmin (Christian) Kim

Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy pp. 773 - 795

Ashlee Humphreys and Kathryn A. Latour

Volume 40, issue 3, 2013

Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice pp. 393 - 411

Cait Poynor Lamberton and Kristin Diehl

Consumer Reaction to Unearned Preferential Treatment pp. 412 - 427

Lan Jiang, JoAndrea Hoegg and Darren W. Dahl

Conditioned Superstition: Desire for Control and Consumer Brand Preferences pp. 428 - 443

Eric J. Hamerman and Gita V. Johar

The Effect of Goal Specificity on Consumer Goal Reengagement pp. 444 - 459

Maura L. Scott and Stephen M. Nowlis

The Endowment Effect as Self-Enhancement in Response to Threat pp. 460 - 476

Promothesh Chatterjee, Caglar Irmak and Randall L. Rose

Extended Self in a Digital World pp. 477 - 500

Russell W. Belk

The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences pp. 501 - 517

Rajesh Bhargave and Nicole Votolato Montgomery

Harmonization Processes and Relational Meanings in Constructing Asian Weddings pp. 518 - 538

Thuc-Doan T. Nguyen and Russell W. Belk

The Dual Role of Power in Resisting Social Influence pp. 539 - 554

Mehdi Mourali and Zhiyong Yang

Single-Option Aversion pp. 555 - 566

Daniel Mochon

Communication Channels and Word of Mouth: How the Medium Shapes the Message pp. 567 - 579

Jonah Berger and Raghuram Iyengar

When, Why, and How Controversy Causes Conversation pp. 580 - 593

Zoey Chen and Jonah Berger

Volume 40, issue 2, 2013

Feeling Like My Self: Emotion Profiles and Social Identity pp. 203 - 222

Nicole Verrochi Coleman and Patti Williams

The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude pp. 223 - 238

Boyoun (Grace) Chae and JoAndrea Hoegg

The Devil You (Don't) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts pp. 239 - 254

David A. Norton, Cait Poynor Lamberton and Rebecca Walker Naylor

You Get What You Pay For? Self-Construal Influences Price-Quality Judgments pp. 255 - 267

Ashok K. Lalwani and Sharon Shavitt

Turning the Page: The Impact of Choice Closure on Satisfaction pp. 268 - 283

Yangjie Gu, Simona Botti and David Faro

Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy pp. 284 - 297

Caglar Irmak, Cheryl J. Wakslak and Yaacov Trope

Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men's Identity Work pp. 298 - 316

Risto Moisio, Eric J. Arnould and James W. Gentry

Judging Product Effectiveness from Perceived Spatial Proximity pp. 317 - 335

Boyoun (Grace) Chae, Xiuping Li and Rui (Juliet) Zhu

Exploring the Impact of Various Shaped Seating Arrangements on Persuasion pp. 336 - 349

Rui (Juliet) Zhu and Jennifer J. Argo

Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals pp. 350 - 367

Blair Kidwell, Adam Farmer and David M. Hardesty

The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales pp. 368 - 381

Bert Weijters, Maggie Geuens and Hans Baumgartner

Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences pp. 382 - 391

Chan Jean Lee, Eduardo B. Andrade and Stephen E. Palmer

Social Influence and Consumer Behavior pp. iii - v

Darren DahlCurator

Consumer Goal Pursuit pp. vi - viii

Rebecca RatnerCurator

Volume 40, issue 1, 2013

When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process pp. 1 - 18

Marsha L. Richins

The Status Costs of Subordinate Cultural Capital: At-Home Fathers' Collective Pursuit of Cultural Legitimacy through Capitalizing Consumption Practices pp. 19 - 41

Gokcen Coskuner-Balli and Craig J. Thompson

Affect as a Decision-Making System of the Present pp. 42 - 63

Hannah H. Chang and Michel Tuan Pham

Do the Crime, Always Do the Time? Insights into Consumer-to-Consumer Punishment Decisions pp. 64 - 77

Lily Lin, Darren W. Dahl and Jennifer J. Argo

Mispredicting Others' Valuations: Self-Other Difference in the Context of Endowment pp. 78 - 89

Didem Kurt and J. Jeffrey Inman

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control pp. 90 - 103

Keith Wilcox and Andrew T. Stephen

Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room pp. 104 - 121

Laknath Jayasinghe and Mark Ritson

Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking pp. 122 - 135

Rod Duclos, Echo Wen Wan and Yuwei Jiang

The Megaphone Effect: Taste and Audience in Fashion Blogging pp. 136 - 158

Edward F. McQuarrie, Jessica Miller and Barbara J. Phillips

Looking into the Future: A Match between Self-View and Temporal Distance pp. 159 - 171

Gerri Spassova and Angela Y. Lee

Magnitude, Time, and Risk Differ Similarly between Joint and Single Evaluations pp. 172 - 184

Christopher K. Hsee, Jiao Zhang, Liangyan Wang and Shirley Zhang

Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't) pp. 185 - 201

Liad Weiss and Gita V. Johar