Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 14, issue 4, 1988

A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet pp. 449-70

Russell W Belk, Sherry, John F, and Melanie Wallendorf

Children's Use of Cognitive Defenses against Television Advertising: A Cognitive Response Approach pp. 471-82

Merrie Brucks, Gary M Armstrong and Marvin E Goldberg

Deception by Implication: An Experimental Investigation pp. 483-94

Burke, Raymond R, et al

Response Determinants in Satisfaction Judgments pp. 495-507

Richard L Oliver and Wayne S DeSarbo

Alternative Ways of Seeking Knowledge in Consumer Research pp. 508-21

Laurel Anderson Hudson and Julie L Ozanne

Recent Attribution Research in Consumer Behavior: A Review and New Directions pp. 548-65

Valerie S Folkes

The Relationship between Prior Brand Knowledge and Information Acquisition Order pp. 566-78

Itamar Simonson, Joel Huber and John Payne

Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation pp. 579-82

Joseph A Cote and M Ronald Buckley

Improving the Detection of Personality-Behavior Relationships in Consumer Research pp. 583-87

John L Lastovicka and Erich A Joachimsthaler

Diurnal Variation in Consumer Response pp. 588-91

Jacob Hornik

Volume 14, issue 3, 1987

The Framing of Buying Decisions pp. 301-15

Christopher P Puto

Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations pp. 316-33

Kevin Lane Keller

Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context pp. 334-49

Elnora W Stuart, Terence A Shimp and Randall W Engle

Social Ties and Word-of-Mouth Referral Behavior pp. 350-62

Jacqueline Johnson Brown and Peter H Reingen

Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies pp. 363-71

Gary T Ford and Ruth Ann Smith

Product Categorization and Inference Making: Some Implications for Comparative Advertising pp. 372-78

Mita Sujan and Christine Dekleva

Price Expectation and Price Recall Error: An Empirical Study pp. 379-86

James G Helgeson and Sharon E Beatty

Happy and Sad TV Programs: How They Affect Reactions to Commercials pp. 387-403

Marvin E Goldberg and Gerald J Gorn

Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising pp. 404-20

Morris B Holbrook and Rajeev Batra

The Power of Feelings in Understanding Advertising Effects pp. 421-33

Julie A Edell and Marian Chapman Burke

Survey Data on Owner-Reported Car Problems: How Useful to Prospective Purchasers of Used Cars? pp. 434-39

Monroe Friedman

A Protocol Analysis of Brand Choice Strategies Involving Recommendations pp. 440-44

Dennis L Rosen and Richard W Olshavsky

On the Implications of Jointness in a Normative Model of Behavior Based on an Activity Hierarchy pp. 445-48

Michael A Brooks and Peter Earl

Volume 14, issue 2, 1987

Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers pp. 141-54

James R Bettman and Mita Sujan

The Learning of Multiattribute Judgment Policies pp. 155-73

Robert J Meyer

"May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion pp. 174-88

Sherry, John F, and Eduardo G Camargo

The Buying Impulse pp. 189-99

Dennis W Rook

Effects of Quality and Quantity of Information on Decision Effectiveness pp. 200-213

Kevin Lane Keller and Richard Staelin

The Nature and Methodological Implications of the Cognitive Representation of Products pp. 214-28

Michael D Johnson and Claes Fornell

Preschoolers' Understanding of the Informational Function of Television Advertising pp. 229-39

M Carole Macklin

An Investigation of Utility-Directed Cutoff Selection pp. 240-56

Noreen M Klein and Stewart W Bither

A Lifestyle Typology to Model Young Male Drinking and Driving pp. 257-63

Lastovicka, John L, et al

Household Decision Behavior: The Impact of Husbands' and Wives' Sex Role Orientation pp. 264-79

William J Qualls

Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions pp. 280-88

Edward Blair and Scot Burton

A Comparison of Group Differences in Food Consumption Using Household Refuse pp. 289-94

Michael D Reilly and Melanie Wallendorf

Using Response Latency to Assess Spokesperson Effectiveness pp. 295-99

W Jeffrey Burroughs and Richard A Feinberg

Volume 14, issue 1, 1987

Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions pp. 1-13

Kim P Corfman and Donald R Lehmann

The Effects of Frequency Knowledge on Consumer Decision Making pp. 14-25

Joseph W Alba and Howard Marmorstein

Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth pp. 26-42

Russell W Belk

The Cognitive Processing of Misleading Advertising in Young and Old Adults: Assessment and Training pp. 43-54

Gary J Gaeth and Timothy B Heath

Consumer Response to Continuous-Display Electricity-Use Monitors in a Time-of-Use Pricing Experiment pp. 55-62

Richard J Sexton, Nancy Brown Johnson and Akira Konakayama

The Liking and Viewing of Regular TV Series pp. 63-70

T Patrick Barwise and Andrew S C Ehrenberg

The Influence of Involvement on Disaggregate Attribute Choice Models pp. 71-82

Dennis H Gensch and Rajshekhar G Javalgi

External Search Effort: An Investigation across Several Product Categories pp. 83-95

Sharon E Beatty and Scott M Smith

Experiments in Constrained Choice pp. 96-113

Barbara Kahn, William L Moore and Rashi Glazer

Confirmatory versus Comparative Approaches to Judging Theory Tests pp. 114-25

Brian Sternthal, Alice M Tybout and Bobby J Calder

Do We Need Critical Relativism? Comments [On Method in Consumer Research: A Critical Relativist Perspective] pp. 126-27

Lee G Cooper

What Is Consumer Research? pp. 128-32

Morris B Holbrook

Chasing the Holy Grail: Reflections on "What Is Consumer Research?' pp. 133-35

Jerome B Kernan

What Consumer Research Is pp. 136-40

Bobby J Calder and Alice M Tybout