Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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Reliability of a Short Test Measuring Children's Attitudes toward TV Commercials pp. 179-84: John R Rossiter
A Factor Analytic Comparison of U.S. and German Information Seekers pp. 185-96: Ronald Anderson and Jack Engledow
An Experimental Investigation of Causal Relations among Cognitions, Affect, and Behavioral Intention pp. 197-208: Richard J Lutz
Information Acquisition Behavior in Brand Choice Situations pp. 209-16: Jacob Jacoby, Geroge J Szybillo and Jacqueline Busato-Schach
Segment Congruence Analysis: A Method for Analyzing Association among Alternative Bases for Market Segmentation pp. 217-22: Paul E Green and Frank J Carmone
Highly Credible pp. 223-32: Ruby Roy Dholakia and Brian Sternthal
Effects of Information Presentation Format on Consumer Information Acquisition Strategies pp. 233-40: James R Bettman and Pradeep Kakkar

Psychological Theories of Consumer Choice pp. 117-42: Flemming Hansen
Purchasing Strategies across Product Categories pp. 143-54: Robert C Blattberg, Peter Peacock and Subrata K Sen
It's the Thought That Counts: A Signed Digraph Analysis of Gift-Giving pp. 155-62: Russell W Belk
Identifying Relevant Psychographic Segments: How Specifying Product Functions Can Help pp. 163-69: Marvin E Goldberg
Consumer Segmentation via Latent Class Analysis pp. 170-74: Paul E Green, Frank J Carmone and David P Wachspress
Situational Meditation and Consumer Behavior: A Reply to Russell and Mehrabian pp. 175-77: Russell W Belk

Toward a Sociology of Consumption pp. 65-75: Francesco M Nicosia and Robert N Mayer
An Alternate Interpretation of the Linear Learning Model of Brand Choice pp. 76-83: V Srinivasan and R Kesavan
Optimal Stimulation Level and the Adoption Decision Process pp. 84-94: Mittelstaedt, Robert A, et al
Perceived Risk and Personality pp. 95-100: Charles M Schaninger
Do Consumers Evaluate Products by Adding or Averaging Attribute Information? pp. 101-06: C Michael Troutman and James Shanteau
The Self-Actualizing Socially Conscious Consumer pp. 107-12: George Brooker
The Socially Conscious Consumer-Another Look at the Data pp. 113-15: Robert N Mayer

An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children pp. 1-11: Terence A Shimp, Robert F Dyer and Salvatore F Divita
Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U.S. and France pp. 12-20: Susan P Douglas
A Motivational Model of Information Processing Intensity pp. 21-30: Robert E Burnkrant
A Simple Mathematical Theory of Innovative Behavior pp. 31-41: David F Midgley
The Influence of Price Differences and Brand Familiarity on Brand Preferences pp. 42-49: Kent B Monroe
Preference of Relevant Others and Individual Choice Models pp. 50-57: Yoram Wind
Children and Commercial Persuasion: A Reply to Ryans and Deutscher pp. 58-61: Thomas S Robertson and John R Rossiter
Environmental Variables in Consumer Research pp. 62-63: James A Russell and Albert Mehrabian

Decision Making within the Household pp. 241-60: Harry L Davis
Patterns of Marriage and Family Formation and Dissolution pp. 261-75: Alan C Kerckhoff
Educational and Occupational Choice: A Synthesis of Literature from Sociology and Psychology pp. 276-89: Adeline Levine
New Product Adoption and Diffusion pp. 290-301: Everett M Rogers
Some Internal Psychological Factors Influencing Consumer Choice pp. 302-19: William J McGuire
Time and Consumer Behavior: An Interdisciplinary Overview pp. 320-39: Jacob Jacoby, George J Szybillo and Carol Kohn Berning

Situational Variables and Consumer Behavior pp. 157-64: Russell W Belk
Commentaries on Belk, "Situational Variables and Consumer Behavior." pp. 165: Roger G Barker
Commentaries on Belk, "Situational Variables and Consumer Behavior." pp. 165-67: Allan W Wicker
Issues in Designing Consumer Information Environments pp. 169-77: James R Bettman
An Index of the Economic Welfare of Rural Families pp. 178-87: Frances M Magrabi
Determining the Characteristics of the Socially Conscious Consumer pp. 188-96: Webster, Frederick E,
Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues pp. 197-205: David B MacKay and Richard W Olshavsky
Informational and Normative Social Influence in Buyer Behavior pp. 206-15: Robert E Burnkrant and Alain Cousineau
Measuring Prepurchase Information Seeking pp. 216-22: Joseph W Newman and Bradley D Lockeman
On the Usage of "Modified" Personality Trait Measures in Consumer Research pp. 223-28: Kathryn E A Villani and Yoram Wind
Bootstrapping of Data and Decisions pp. 229-34: Joel Huber
Situating the Situation: A Reply to Barker and Wicker pp. 235-36: Russell W Belk
Children and Commercial Persuasion: Some Comments pp. 237-39: Adrian B Ryans and Terry Deutscher

The New Economic Theory of Consumer Behavior: An Interpretive Essay pp. 65-75: Brian T Ratchford
Commentaries on Ratchford, "The New Economic Theory of Consumer Behavior: An Interpretive Essay." pp. 76-77: Lester Taylor
Commentaries on Ratchford, "The New Economic Theory of Consumer Behavior: An Interpretive Essay." pp. 77-78: Haines, George H,
Some Communication and Demographic Determinants of Adolescent Consumer Learning pp. 80-92: Roy L Moore and Lowndes F Stephens
A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates pp. 93-103: William R Darden and Perreault, William D,
Behavioral Changes in the Trial of New Products pp. 104-09: Robert W Shoemaker and F Robert Shoaf
The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions pp. 110-17: Peter D Bennett and Gilbert D Harrell
The Fishbein Extended Model and Consumer Behavior pp. 118-36: Michael J Ryan and E H Bonfield
Toward Understanding Attitude Structure: A Study of the Complimentarity of Multi-Attribute Attitude Models pp. 137-45: Albert V Bruno and Albert R Wildt
An Interaction Model of Consumer Utility pp. 146-53: Paul E Green and Michael T Devita
Constructive Criticism and Programmatic Research: Reply to Russo pp. 154-56: Jacob Jacoby, Donald E Speller and Carol A K Berning

Factors Affecting Cognitive Resistance to Advertising pp. 1-9: Peter Wright
Consumer Choice and Use of Bank Credit Cards: A Model and Cross-Section Results pp. 10-18: Kenneth J White
A Path-Analytic Exploration of Retail Patronage Influences pp. 19-28: Kent B Monroe and Joseph P Guiltinan
A Comparative Analysis of Three Consumer Decision Strategies pp. 29-37: J Paul Peter and Tarpey, Lawrence X,
A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes pp. 38-52: Michael B Mazis, Olli T Ahtola and R Eugene Klippel
A Method for Investigating and Representing Implicit Social Class Theory pp. 53-59: Arun K Jain
Social Factors in Consumer Choice: Replication and Extension pp. 60-64: Gordon R Foxall