Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 50, issue 6, 2024

Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index pp. 1074-1096

Barbara Briers, Young Eun Huh, Elaine Chan and Anirban Mukhopadhyay

Dominance Effects in the Wild pp. 1117-1135

Ariel Fridman, On Amir and Karsten T Hansen

Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference pp. 1136-1156

Xianchi Dai, Yu (Anna) Lin, Jianping Liang and Chen Yang

How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis pp. 1172-1197

Alex Belli, François A Carrillat, Natalina Zlatevska and Elizabeth Cowley

Transnational Market Navigation: Living and Consuming across Borders pp. 1198-1220

Zahra Sharifonnasabi, Laetitia Mimoun and Fleura Bardhi

Crowdfunding as a Market-Fostering Gift System pp. 1221-1242

Andre F Maciel and Michelle F Weinberger

Liquid Consumer Security pp. 1243-1264

Aleksandrina Atanasova, Giana M Eckhardt and Katharina C Husemann

Volume 50, issue 5, 2024

Intel Inside: The Linguistic Properties of Effective Slogans pp. 865-886

Brady T Hodges, Zachary Estes and Caleb Warren

Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption pp. 887-906

Perrine Desmichel and Derek D Rucker

When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media pp. 907-922

Buffy Mosley, David A Schweidel and Kunpeng Zhang

“Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals pp. 923-944

Lei Su, Jaideep Sengupta, Yiwei Li and Fangyuan Chen

The One-Away Effect: The Pursuit of Mere Completion pp. 945-961

Bowen Ruan, Evan Polman and Robin J Tanner

Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference pp. 962-984

Angela Gracia B Cruz, Yuri Seo and Daiane Scaraboto

Consumer-Driven Memorialization pp. 985-1007

Stephanie Anderson and Kathy Hamilton

Morality Appraisals in Consumer Responsibilization pp. 1008-1030

Michelle Barnhart, Aimee Dinnín Huff and Inara Scott

Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants pp. 1031-1051

Zuzana Chytkova and Dannie Kjeldgaard

When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis pp. 1052-1069

Sunaina R Velagaleti and Amber M Epp

Volume 50, issue 4, 2023

Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste pp. 663-682

Arjen van Lin, Aylin Aydinli, Marco Bertini, Erica van Herpen, Julia von Schuckmann, Bernd H Schmitt and Manoj Thomas

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties pp. 683-703

Jaeyeon (Jae) Chung, Yu Ding, Ajay Kalra, Amna Kirmani, Andrew T Stephen and Sarah G Moore

Common Cents: Bank Account Structure and Couples’ Relationship Dynamics pp. 704-721

Jenny G Olson, Scott I Rick, Deborah A Small, Eli J Finkel, June Cotte and Rebecca K Ratner

Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior pp. 722-741

Lan Xu, Shuangshuang Zhao, June Cotte, Nan Cui, J Jeffrey Inman and Ajay Kalra

Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships pp. 742-764

Anouk S Bergner, Christian Hildebrand, Gerald Häubl, J Jeffrey Inman, Richard J Lutz and Ellie J Kyung

Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions pp. 765-786

Alicia M Johnson, Daniel Villanova, Ronn J Smith, Amna Kirmani, Stacy Wood and Amar Cheema

Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices pp. 787-809

Minkwang Jang, Oleg Urminsky, June Cotte and Stephen A Spiller

How Sensory Language Shapes Influencer’s Impact pp. 810-825

Giovanni Luca Cascio Rizzo, Jonah Berger, Matteo De Angelis, Rumen Pozharliev, Andrew T Stephen and Jacob Goldenberg

Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries pp. 826-847

Laura M Rosenberg, Henri A Weijo, Iina Kerkelä, Linda L Price, Markus Giesler and Zeynep Arsel

Understanding and Improving Consumer Reactions to Service Bots pp. 848-863

Noah Castelo, Johannes Boegershausen, Christian Hildebrand, Alexander P Henkel, June Cotte and Klaus Wertenbroch

Volume 50, issue 3, 2023

Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference pp. 447-467

Chris Hydock, Luc Wathieu, Andrew T Stephen and Brent McFerran

Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging pp. 468-491

Tatiana Sokolova, Aradhna Krishna, Tim Döring, Markus Giesler and Oleg Urminsky

The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility pp. 492-509

Ioannis Evangelidis, Jonathan Levav, Itamar Simonson, J Jeffrey Inman, June Cotte and Gerald Häubl

How Do Consumers Read and Encode a Price? pp. 510-532

Gilles Laurent, Marc Vanhuele, Amna Kirmani, June Cotte and Manoj Thomas

Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction pp. 533-553

Shiri Melumad, Andrew T Stephen and David Dubois

Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs pp. 554-575

Paul E Stillman, Kaitlin Woolley, Stacy Wood and Szu-chi Huang

Divergent Effects of Budgeting for Gifts versus Personal Purchases pp. 576-596

Yuna Choe, Christina Kan, Evan Polman, Amna Kirmani, Bernd H Schmitt and Amar Cheema

The Preference for Spontaneity in Entertainment pp. 597-616

Jacqueline R Rifkin, Katherine M Du, Keisha M Cutright, June Cotte and Anat Keinan

How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective pp. 617-644

Rebecca Mardon, Hayley Cocker, Kate Daunt, Linda L Price, Markus Giesler and Giana Eckhardt

How Verb Tense Shapes Persuasion pp. 645-660

Grant Packard, Jonah Berger, Reihane Boghrati, Andrew T Stephen and David Dubois

Volume 50, issue 2, 2023

Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications pp. 236-254

Linying (Sophie) Fan, Derek D Rucker, Yuwei Jiang, J Jeffrey Inman, Stacy Wood and Ajay Kalra

“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment pp. 255-281

Rebecca Mardon, Janice Denegri-Knott, Mike Molesworth, Eileen Fischer, Markus Giesler, Craig J Thompson and Giana Eckhardt

Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption pp. 282-302

Anne Kastarinen, Elina Närvänen, Anu Valtonen, Linda L Price, June Cotte and Zeynep Arsel

The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men pp. 303-321

Qihui Chen, Yajin Wang, Nailya Ordabayeva, Bernd H Schmitt and Echo Wen Wan

Distance and Alternative Signals of Status: A Unifying Framework pp. 322-342

Silvia Bellezza, Margaret C Campbell, June Cotte and Sankar Sen

No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting pp. 343-362

Jacqueline R Rifkin, Kelley Gullo Wight, Keisha M Cutright, Margaret C Campbell, Bernd H Schmitt and Leonard Lee

Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own pp. 363-381

Lana Xianglan Nan, Sang Kyu Park, Yang Yang, Amna Kirmani, June Cotte and Brent McFerran

A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed pp. 382-404

Laura Schrier Rifkin, Colleen P Kirk, Canan Corus, J Jeffrey Inman, Andrew T Stephen and Sarah G Moore

Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews pp. 405-425

Ann Kronrod, Ivan Gordeliy, Jeffrey K Lee, J Jeffrey Inman, Andrew T Stephen and Andrew T Stephen

The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence pp. 426-446

Dominik M Piehlmaier, J Jeffrey Inman, Andrew T Stephen and Andrew T Stephen

Volume 50, issue 1, 2023

More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance pp. 2-24

Jenna Drenten, Robert L Harrison and Nicholas J Pendarvis

Misperception of Multiple Risks in Medical Decision-Making pp. 25-47

Mehdi Mourali and Zhiyong Yang

On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal pp. 48-69

Sara Caprioli, Christoph Fuchs and Bram Van den Bergh

Market Work and the Formation of the Omnivorous Consumer Subject pp. 70-92

Anissa Pomiès and Zeynep Arsel

Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste pp. 93-115

Hélène Cherrier and Meltem Türe

Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM) pp. 116-141

Tatiana L Dyachenko and Greg M Allenby

Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference pp. 142-166

He (Michael) Jia, Echo Wen Wan and Wanyi Zheng

Days-of-the-Week Effect in Temporal Judgments pp. 167-189

Tatiana Sokolova

Giving Suggestions: Using Quantity Requests to Increase Donations pp. 190-210

Alice Moon and Eric M VanEpps

Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect pp. 211-232

Sharlene He and Brian Sternthal