Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 34, issue 6, 2008

Conflict and Compromise: Drama in Marketplace Evolution pp. 739-753

Markus Giesler

Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences pp. 754-766

Robin J. Tanner, Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman and Rick Van Baaren

Tightwads and Spendthrifts pp. 767-782

Scott I. Rick, Cynthia E. Cryder and George Loewenstein

Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making pp. 783-793

Thomas Kramer and Lauren Block

Confirmation and the Effects of Valenced Political Advertising: A Field Experiment pp. 794-806

Joan M. Phillips, Joel E. Urbany and Thomas J. Reynolds

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues pp. 807-818

Aradhna Krishna and Maureen Morrin

Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation pp. 819-831

Aparna A. Labroo, Ravi Dhar and Norbert Schwarz

Social Capital Production in a Virtual P3 Community pp. 832-849

Charla Mathwick, Caroline Wiertz and Ko de Ruyter

Protection of Prior Learning in Complex Consumer Learning Environments pp. 850-864

Marcus Cunha, Chris Janiszewski and Juliano Laran

Technology/Ideology: How Ideological Fields Influence Consumers' Technology Narratives pp. 865-881

Robert V. Kozinets

Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set pp. 882-896

Kyeongheui Kim and Joan Meyers-Levy

The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty pp. 897-913

Susan Jung Grant and Alice M. Tybout

How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money pp. 914-922

Ritesh Saini and Ashwani Monga

Volume 34, issue 5, 2008

The Cultural Construction of Risk Understandings through Illness Narratives pp. 579-594

Nancy Wong and Tracey King

Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories pp. 595-613

Craig Thompson and Kelly Tian

Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment pp. 614-623

Jennifer J. Argo, Rui (Juliet) Zhu and Darren W. Dahl

Reducing Satiation: The Role of Categorization Level pp. 624-634

Joseph P. Redden

Consumer Wait Management Strategies for Negative Service Events: A Coping Approach pp. 635-648

Elizabeth Gelfand Miller, Barbara E. Kahn and Mary Frances Luce

The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience pp. 649-656

Xiuping Li

Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing? pp. 657-669

Cheng Qiu and Catherine W. M. Yeung

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention pp. 670-681

Cassie Mogilner, Jennifer L. Aaker and Ginger L. Pennington

Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit pp. 682-695

Jiewen Hong and Angela Y. Lee

Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility pp. 696-705

Anish Nagpal and Parthasarathy Krishnamurthy

Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation pp. 706-712

James L. Oakley, Adam Duhachek, Subramanian Balachander and S. Sriram

How Does Drug and Supplement Marketing Affect a Healthy Lifestyle? pp. 713-726

Lisa E. Bolton, Americus Reed, Kevin G. Volpp and Katrina Armstrong

Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information pp. 727-737

Hao Shen and Robert S. Wyer

Volume 34, issue 4, 2007

Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving pp. 425-440

Eileen Fischer, Cele C. Otnes and Linda Tuncay

Influentials, Networks, and Public Opinion Formation pp. 441-458

Duncan J. Watts and Peter Sheridan Dodds

Unfixed Resources: Perceived Costs, Consumption, and the Accessible Account Effect pp. 459-467

Carey K. Morewedge, Leif Holtzman and Nicholas Epley

Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products pp. 468-479

Pankaj Aggarwal and Ann L. McGill

Growing up in a Material World: Age Differences in Materialism in Children and Adolescents pp. 480-493

Lan Nguyen Chaplin and Deborah Roedder John

How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience pp. 494-505

Elizabeth Cowley

Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience pp. 506-524

Suresh Ramanathan and Ann L. McGill

Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence pp. 525-536

Katherine White and Darren W. Dahl

Consumer Responses to Performance Failures by High-Equity Brands pp. 537-545

Michelle L. Roehm and Michael K. Brady

Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences pp. 546-555

Rebecca W. Hamilton and Debora Viana Thompson

The Effect of Mind-Sets on Consumer Decision Strategies pp. 556-566

Alison Jing Xu and Robert S. Wyer

When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice pp. 567-578

Ying Zhang, Ayelet Fishbach and Ravi Dhar

Volume 34, issue 3, 2007

From the Editor * pp. 279-282

John Deighton

On the Consumption of Negative Feelings pp. 283-300

Eduardo B. Andrade and Joel B. Cohen

The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions pp. 301-314

Pierre Chandon and Brian Wansink

The Duration Heuristic pp. 315-326

Catherine W. M. Yeung and Dilip Soman

When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes pp. 327-340

Haipeng (Allan) Chen and Akshay R. Rao

Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images pp. 341-356

Linda M. Scott and Patrick Vargas

When the Same Prime Leads to Different Effects pp. 357-368

S. Christian Wheeler and Jonah Berger

On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect pp. 369-376

Lyle Brenner, Yuval Rottenstreich, Sanjay Sood and Baler Bilgin

The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique pp. 377-385

Frank R. Kardes, Bob M. Fennis, Edward R. Hirt, Zakary L. Tormala and Brian Bullington

Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking pp. 386-394

Caroline Goukens, Siegfried Dewitte, Mario Pandelaere and Luk Warlop

Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift pp. 395-405

Adam Duhachek, Shuoyang Zhang and Shanker Krishnan

Phonetic Symbolism and Brand Name Preference pp. 406-414

Tina M. Lowrey and L. J. Shrum

Taste versus the Market: An Extension of Research on the Consumption of Popular Culture pp. 415-424

Morris B. Holbrook and Michela Addis

Volume 34, issue 2, 2007

Where Consumers Diverge from Others: Identity Signaling and Product Domains pp. 121-134

Jonah Berger and Chip Heath

Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities pp. 135-152

Craig J. Thompson and Gokcen Coskuner-Balli

Threats to Hope: Effects on Reasoning about Product Information pp. 153-161

Gustavo de Mello, Deborah J. MacInnis and David W. Stewart

Distortion of Price Discount Perceptions: The Right Digit Effect pp. 162-173

Keith S. Coulter and Robin A. Coulter

The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use pp. 174-186

Joan Meyers-Levy and Rui (Juliet) Zhu

Perceptual Focus Effects in Choice pp. 187-199

Ryan Hamilton, Jiewen Hong and Alexander Chernev

Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present pp. 200-211

Tom Meyvis and Alan D. J. Cooke

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions pp. 212-223

Suresh Ramanathan and Patti Williams

Goal Control of Attention to Advertising: The Yarbus Implication pp. 224-233

Rik Pieters and Michel Wedel

Compromise and Attraction Effects under Prevention and Promotion Motivations pp. 234-247

Mehdi Mourali, Ulf Bckenholt and Michel Laroche

"My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations pp. 248-259

Vanitha Swaminathan, Karen L. Page and Zeynep Grhan-Canli

Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model pp. 260-278

Martijn G. De Jong, Jan-Benedict E. M. Steenkamp and Jean-Paul Fox

Volume 34, issue 1, 2007

On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects pp. 1-10

Klaus Wertenbroch, Dilip Soman and Amitava Chattopadhyay

Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions pp. 11-21

Joseph R. Priester, Richard E. Petty and Kiwan Park

License to Sin: The Liberating Role of Reporting Expectations pp. 22-31

Gavan J. Fitzsimons, Joseph C. Nunes and Patti Williams

The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration pp. 32-40

Prashant Malaviya

Dominated Consumer Acculturation: The Social Construction of Poor Migrant Women's Consumer Identity Projects in a Turkish Squatter pp. 41-56

Tuba Stner and Douglas B. Holt

For Better or For Worse? Valenced Comparative Frames and Regulatory Focus pp. 57-65

Shailendra Pratap Jain, Charles Lindsey, Nidhi Agrawal and Durairaj Maheswaran

The Influence of Chronic and Situational Self-Construal on Categorization pp. 66-76

Shailendra Pratap Jain, Kalpesh Kaushik Desai and Huifang Mao

Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice pp. 77-88

Kyle B. Murray and Gerald Hubl

Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects pp. 89-96

Rui (Juliet) Zhu and Joan Meyers-Levy

An Examination of Different Explanations for the Mere Exposure Effect pp. 97-103

Xiang Fang, Surendra Singh and Rohini Ahluwalia

Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice pp. 104-110

Katherine A. Burson

The Impact of the Internet on Consumers' Use of Information Sources for Automobiles: A Re-Inquiry pp. 111-119

Brian T. Ratchford, Debabrata Talukdar and Myung-Soo Lee