Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 18, issue 4, 1992

Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory pp. 411-24

David Mick

How Do Young Children Learn to Be Consumers? A Script-Processing Approach pp. 425-40

Laura A Peracchio

Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects pp. 441-51

Murry, John P,, John L Lastovicka and Surendra N Singh

A Study of Information Search Behavior during the Categorization of New Products pp. 452-63

Julie L Ozanne, Merrie Brucks and Dhruv Grewal

Selective Recall and Information Use in Consumer Preferences pp. 464-74

Carolyn L Costley and Merrie Brucks

The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency? pp. 475-92

Susan E Heckler and Terry L Childers

A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience pp. 493-504

Chris T Allen, Karen A Machleit and Susan Schultz Kleine

State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage pp. 505-18

Richard P Bagozzi, Hans Baumgartner and Youjae Yi

How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions? pp. 519-29

Scott B MacKenzie and Richard A Spreng

Generalizing the Sensitivity Conditions in an Overall Index of Product Quality pp. 530-35

Praveen K Kopalle and Donna L Hoffman

Item Context and the Stability of Entity-Based and Attribute-Based Multiattribute Scaling Methods pp. 536-45

R Kenneth Teas and John K Wong

Volume 18, issue 3, 1991

Autodriving: A Photoelicitation Technique pp. 257-72

Deborah D Heisley and Sidney J Levy

A Critical Appraisal of Demand Artifacts in Consumer Research pp. 273-83

Terence A Shimp, Eva M Hyatt and David J Snyder

Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales? pp. 284-97

Lynch, John G,, Dipankar Chakravarti and Anusree Mitra

Homeless Women, Special Possessions, and the Meaning of "Home": An Ethnographic Case Study pp. 298-310

Ronald Paul Hill

Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects pp. 311-24

Kleine, Robert E, and Jerome B Kernan

Ignoring Irrelevant Information: Situational Determinants of Consumer Learning pp. 325-45

J Wesley Hutchinson and Joseph W Alba

Adapting Cutoffs to the Choice Environment: The Effects of Attribute Correlation and Reliability pp. 346-57

Joel Huber and Noreen M Klein

Elaborating on Elaboration: The Distinction between Relational and Item-Specific Elaboration pp. 358-67

Joan Meyers-Levy

Economic Dimensions of Household Gift Giving pp. 368-79

Thesia Garner and Janet Wagner

The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads pp. 380-91

Donald R Lichtenstein, Scot Burton and Eric J Karson

Exploring More Than 24 Hours a Day: A Preliminary Investigation of Polychronic Time Use pp. 392-401

Carol Felker Kaufman, Paul M Lane and Jay D Lindquist

Assessing the Influence of Journal of Consumer Research: A Citation Analysis pp. 402-10

Joseph A Cote, Siew Meng Leong and Jane Cote

Volume 18, issue 2, 1991

The Critical Imagination: Emancipatory Interests in Consumer Research pp. 129-44

Jeff B Murray and Julie L Ozanne

The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation pp. 145-60

Cornelia Pechmann and S Ratneshwar

The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads pp. 161-73

Deborah J Macinnis and C Whan Park

Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience pp. 174-84

Michael K Hui and John E G Bateson

Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency pp. 185-93

C Whan Park, Sandra Milberg and Robert Lawson

The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective pp. 194-207

Stephen J Gould

Value Segmentation: A Model for the Measurement of Values and Value Systems pp. 208-18

Wagner A Kamakura and Jose Afonso Mazzon

Repositioning for Changing Preferences: The Case of Beef versus Poultry pp. 219-32

Eugene W Anderson and Steven M Shugan

An Empirical Test of a Model of External Search for Automobiles pp. 233-42

Narasimhan Srinivasan and Brian T Ratchford

Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity pp. 243-50

Richard H Kolbe and Melissa S Burnett

Prediction of Consumer Behavior by Experts and Novices pp. 251-56

J. Armstrong

Volume 18, issue 1, 1991

A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context pp. 1-12

Terence A Shimp, Elnora W Stuart and Randall W Engle

"We Gather Together": Consumption Rituals of Thanksgiving Day pp. 13-31

Melanie Wallendorf and Eric J Arnould

Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapproachement pp. 32-44

Shelby D Hunt

Consumer Normal Price Estimation: Market versus Personal Standards pp. 45-51

Joel E Urbany and Peter R Dickson

Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of pp. 52-62

S Ratneshwar and Shelly Chaiken

Exploring Differences in Males' and Females' Processing Strategies pp. 63-70

Joan Meyers-Levy and Durairaj Maheswaran

Social Comparison and the Idealized Images of Advertising pp. 71-83

Marsha L Richins

The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction pp. 84-91

Robert A Westbrook and Richard L Oliver

Picture-Based Persuasion Processes and the Moderating Role of Involvement pp. 92-107

Miniard, Paul W, et al

A Polarization Model for Describing Group Preferences pp. 108-18

Vithala R Rao and Joel H Steckel

The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect pp. 119-27

Rashi Glazer, Barbara E Kahn and William L Moore

Volume 17, issue 4, 1991

A Multistage Model of Customers' Assessments of Service Quality and Value pp. 375-84

Ruth Bolton and James H Drew

Determinants of Household Expenditures for Services pp. 385-97

Horacio Soberon-Ferrer and Rachel Dardis

Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States pp. 398-411

Raj Mehta and Russell W Belk

Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction pp. 412-25

John W Schouten

Multitrait-Multimethod Matrices in Consumer Research pp. 426-39

Richard P Bagozzi and Youjae Yi

Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time pp. 440-53

Thomas J Olney, Morris B Holbrook and Rajeev Batra

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective pp. 454-62

Paul M Herr, Frank R Kardes and John Kim

Memory and Evaluation Effects in Competitive Advertising Environments pp. 463-76

Kevin Lane Keller

Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information pp. 477-91

Carolyn J Simmons and Lynch, John G,

Time-Inconsistent Preferences and Consumer Self-Control pp. 492-507

Stephen J Hoch and George Loewenstein

Consumer Multiattribute Judgments under Attribute-Weight Uncertainity pp. 508-22

Barbara E Kahn and Robert J Meyer

Volume 17, issue 3, 1990

Sociocognitive Analysis of Group Decision Making among Consumers pp. 245-62

James C Ward and Peter H Reingen

Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations pp. 263-76

Prakash Nedungadi

Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes pp. 277-88

Sung-Tai Hong and Wyer, Robert S,

The Role of Time in the Action of the Consumer pp. 289-302

Michelle M Bergadaa

The Homeless in America: An Examination of Possessions and Consumption Behaviors pp. 303-21

Ronald Paul Hill and Mark Stamey

Self-Gifts: Phenomenological Insights from Four Contexts pp. 322-32

David Mick and Michelle DeMoss

More than a Labor of Love: Gender Roles and Christmas Gift Shopping pp. 333-45

Eileen Fischer and Stephen J Arnold

The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women pp. 346-61

Craig J Thompson, William B Locander and Howard R Pollio

The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information pp. 362-74

Christine Moorman

Volume 17, issue 2, 1990

Alternative Approaches to Understanding the Determinants of Typicality pp. 111-26

Barbara Loken and James C Ward

Trying to Consume pp. 127-40

Richard P Bagozzi and Paul R Warshaw

Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product pp. 141-48

Wayne D Hoyer and Steven P Brown

When Consumer Behavior Goes Bad: An Investigation of Adolescent Shoplifting pp. 149-59

Dena Cox, Anthony D Cox and George P Moschis

The Effect of Perceived Advertising Costs on Brand Perceptions pp. 160-71

Amna Kirmani

The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness pp. 172-79

Marvin E Goldberg and Jon Hartwick

The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions pp. 180-91

Cornelia Pechmann and David W Stewart

Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses pp. 192-202

David W Schumann, Richard E Petty and D Scott Clemons

The Role of Mood in Advertising Effectiveness pp. 203-14

Rajeev Batra and Douglas M Stayman

The Effects of Contextual Priming in Print Advertisements pp. 215-22

Youjae Yi

Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising pp. 223-36

Linda M Scott

The Logic of Mere Exposure: A Reinterpretation pp. 237-41

Timothy B Heath

Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation? pp. 242-44

Punam Anand and Morris B Holbrook

Volume 17, issue 1, 1990

Purchasing Behavior in Embedded Markets pp. 1-12

Jonathan K Frenzen and Harry L Davis

A Sociocultural Analysis of a Midwestern American Flea Market pp. 13-30

Sherry, John F,

Secular Immorality and the American Ideology of Affluence pp. 31-42

Elizabeth C Hirschman

Expenditure Pattern Differentials between One-Earner and Dual-Earner Households: 1972-1973 and 1984 pp. 43-52

Rose M Rubin, Bobye J Riney and David J Molina

The Influence of Print Advertisement Organization on Affect toward a Brand Name pp. 53-65

Chris Janiszewski

The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments pp. 66-73

Durairaj Maheswaran and Brian Sternthal

Promotion Signal: Proxy for a Price Cut? pp. 74-81

J Jeffrey Inman, Leigh McAlister and Wayne D Hoyer

Memory-Based Inferences during Consumer Choice pp. 82-93

Alan Dick, Dipankar Chakravarti and Gabriel Biehal

Factorial Preference Structures pp. 94-104

William L Moore

On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS) pp. 105-09

Thomas P Novak and Bruce MacEvoy