Value Segmentation: A Model for the Measurement of Values and Value Systems

Wagner A Kamakura and Jose Afonso Mazzon

Journal of Consumer Research, 1991, vol. 18, issue 2, 208-18

Abstract: This article develops a model for the measurement of human values that, rather than obtain aggregate measurements, identifies distinct value systems within a population and classifies individuals according to them. These value systems are inferred from the stated priority rankings, obtained from each individual via the Rokeach value survey. Copyright 1991 by the University of Chicago.

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:18:y:1991:i:2:p:208-18

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