Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity pp. 1-15: James R Bettman, Noel Capon and Richard J Lutz
Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity: Comment pp. 16-18: James Shanteau and C Michael Troutman
Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity: Comment pp. 18-19: Gerrit Wolf
Demand Artifacts in Laboratory Experiments in Consumer Research pp. 20-30: Alan G Sawyer
Primary and Secondary Validity of Consumer Purchase Probabilities pp. 31-38: Donald H Granbois and John O Summers
An Empirical Test of the Fishbein Behavioral Intention Model pp. 39-48: David T Wilson, H Lee Mathews and James W Harvey
Changing Brand Attitudes through Modification of Cognitive Structure pp. 49-59: Richard J Lutz
Joint Home Purchasing Decisions by Husbands and Wives pp. 60-66: Gary M Munsinger, Jean E Weber and Richard W Hansen

Federal Programs to Measure Consumer Purchase Expectations, 1946-1973: A Post-Mortem pp. 1-10: John McNeil
Federal Programs to Measure Consumer Purchase Expectations, 1946-1973: A Post-Mortem: Comment pp. 11-12: F. Gerard Adams
Federal Programs to Measure Consumer Purchase Expectations, 1946-1973: A Post-Mortem: Comment pp. 12-15: F. Juster
Attitude Models Revisited: An Individual Level Analysis pp. 16-21: Masao Nakanishi and James R Bettman
Fear Appeals: Revisited and Revised pp. 22-34: Brian Sternthal and C Samuel Craig
A Taxonomy of Prepurchase Information Gathering Patterns pp. 35-42: John D Claxton, Joseph N Fry and Bernard Portis
Some Empirical Contributions to Buyer Behavior Theory pp. 43-55: Lehmann, Donald R, et al
A Complementarity Model of Consumer Utility for Item Collections pp. 56-67: Paul E Green and Michael T Devita
More Information Is Better: A Reevaluation of Jacoby, Speller and Kohn pp. 68-72: J Edward Russo

Consumer Socialization pp. 1-14: Scott Ward
Commentaries on Ward, "Consumer Socialization" pp. 15-16: Joan Aldous
Commentaries on Ward, "Consumer Socialization" pp. 16-17: Jack M McLeod
Patterns of Information Acquisition in New Product Purchases pp. 18-22: Carol A Kohn Berning and Jacob Jacoby
Perceived Innovation Attributes as Predictors of Innovativeness pp. 23-29: Lyman E Ostlund
A Threshold Model of Attribute Satisfaction Decisions pp. 30-35: James R Bettman
Voting for a Political Candidate under Conditions of Minimal Information pp. 36-43: Masao Nakanishi, Lee G Cooper and Harold H Kassarjian
Self Concept, Ideal Self Concept, and Consumer Purchase Intentions pp. 44-51: Landon, E Lard,
An Experimental Investigation of Consumer Behavior in a Controlled Environment pp. 52-60: Battalio, Raymond C, et al
On the Design of Choice Experiments Involving Multifactor Alternatives pp. 61-68: Paul E Green
Children's Reactions to Television Advertising: An Experimental Approach pp. 69-75: Marvin E Goldberg and Gerald J Gorn

Psychology and Consumer Economics pp. 1-8: George Katona
Psychology and Consumer Economics: Comment pp. 9-11: Jean Crockett
Psychology and Consumer Economics: Comment pp. 11: Gwen J Bymers
Psychology and Consumer Economics: Comment pp. 11-12: Nelson N Foote
Children and Commercial Persuasion: An Attribution Theory Analysis pp. 13-20: Thomas S Robertson and John R Rossiter
Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending pp. 21-32: George S Day and William K Brandt
Brand Choice Behavior as a Function of Information Load: Replication and Extension pp. 33-42: Jacob Jacoby, Donald E Speller and Carol A Kohn Berning
Husband-Wife Influence in Family Purchasing Behavior pp. 43-50: Robert Ferber and Lucy Chao Lee
Perception of Marital Roles in Decision Processes pp. 51-62: Harry L Davis and Benny P Rigaux
A Study of the Role of Beliefs and Intentions in Consistency Restoration pp. 63-70: Richard W Olshavsky and John O Summers
Toward a Statistics for Consumer Decision Net Models pp. 71-80: James R Bettman