Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 41, issue 6, 2015

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation pp. 1333 - 1357

Marsha L. Richins and Lan Nguyen Chaplin

The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level pp. 1358 - 1371

Anneleen Van Kerckhove, Maggie Geuens and Iris Vermeir

Playing the Field: The Effect of Fertility on Women's Desire for Variety pp. 1372 - 1391

Kristina M. Durante and Ashley Rae Arsena

"I" Follow My Heart and "We" Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making pp. 1392 - 1411

Jiewen Hong and Hannah H. Chang

Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility pp. 1412 - 1425

Alexander Chernev and Sean Blair

A Sign of Things to Come: Behavioral Change through Dynamic Iconography pp. 1426 - 1446

Luca Cian, Aradhna Krishna and Ryan S. Elder

Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets pp. 1447 - 1468

Pierre-Yann Dolbec and Eileen Fischer

To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending pp. 1469 - 1485

Daniel M. Bartels and Oleg Urminsky

Timeflow: How Consumption Practices Shape Consumers' Temporal Experiences pp. 1486 - 1508

Niklas Woermann and Joonas Rokka

Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth pp. 1509 - 1527

Stephen X. He and Samuel D. Bond

Volume 41, issue 5, 2015

Humorous Complaining pp. 1153 - 1171

A. Peter McGraw, Caleb Warren and Christina Kan

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations pp. 1172 - 1185

Monica Wadhwa and Kuangjie Zhang

Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation pp. 1186 - 1203

Monika Lisjak, Andrea Bonezzi, Soo Kim and Derek D. Rucker

Squeezed: Coping with Constraint through Efficiency and Prioritization pp. 1204 - 1227

Philip M. Fernbach, Christina Kan and John G. Lynch

Things Fall Apart: The Dynamics of Brand Audience Dissipation pp. 1228 - 1251

Marie-Agnès Parmentier and Eileen Fischer

From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit pp. 1252 - 1266

Szu-chi Huang, Susan M. Broniarczyk, Ying Zhang and Mariam Beruchashvili

Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience pp. 1267 - 1283

Ji Hoon Jhang and John G. Lynch

Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands pp. 1284 - 1300

Marcus Cunha, Mark R. Forehand and Justin W. Angle

The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit pp. 1301 - 1315

Luxi Shen, Ayelet Fishbach and Christopher K. Hsee

The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back pp. 1316 - 1331

Margaret C. Campbell and Caleb Warren

Volume 41, issue 4, 2014

Branding Disaster: Reestablishing Trust through the Ideological Containment of Systemic Risk Anxieties pp. 877 - 910

Ashlee Humphreys and Craig J. Thompson

Branding Disaster: Reestablishing Trust through the Ideological Containment of Systemic Risk Anxieties pp. 877-910

Ashlee Humphreys and Craig J. Thompson

Outsourcing Parenthood? How Families Manage Care Assemblages Using Paid Commercial Services pp. 911-935

Amber M. Epp and Sunaina R. Velagaleti

Outsourcing Parenthood? How Families Manage Care Assemblages Using Paid Commercial Services pp. 911 - 935

Amber M. Epp and Sunaina R. Velagaleti

How Nonconsumption Shapes Desire pp. 936-952

Xianchi Dai and Ayelet Fishbach

How Nonconsumption Shapes Desire pp. 936 - 952

Xianchi Dai and Ayelet Fishbach

The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking pp. 953-964

Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay and C. Miguel Brendl

The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking pp. 953 - 964

Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay and C. Miguel Brendl

Consuming Experiential Categories pp. 965 - 977

Anuj K. Shah and Adam L. Alter

Consuming Experiential Categories pp. 965-977

Anuj K. Shah and Adam L. Alter

Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences pp. 978 - 994

Bart de Langhe, Stijn M. J. van Osselaer, Stefano Puntoni and Ann L. McGill

Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences pp. 978-994

Bart de Langhe, Stijn M. J. van Osselaer, Stefano Puntoni and Ann L. McGill

Marketplace Sentiments pp. 995 - 1014

Ahir Gopaldas

Marketplace Sentiments pp. 995-1014

Ahir Gopaldas

Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level pp. 1015-1032

Hyojin Lee, Xiaoyan Deng, H. Rao Unnava and Kentaro Fujita

Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level pp. 1015 - 1032

Hyojin Lee, Xiaoyan Deng, H. Rao Unnava and Kentaro Fujita

The Effects of Country-Related Affect on Product Evaluations pp. 1033 - 1046

Cathy Yi Chen, Pragya Mathur and Durairaj Maheswaran

The Effects of Country-Related Affect on Product Evaluations pp. 1033-1046

Cathy Yi Chen, Pragya Mathur and Durairaj Maheswaran

Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame pp. 1047-1064

DaHee Han, Adam Duhachek and Nidhi Agrawal

Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame pp. 1047 - 1064

DaHee Han, Adam Duhachek and Nidhi Agrawal

Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes pp. 1065-1077

Rebecca Walker Reczek, Kelly L. Haws and Christopher A. Summers

Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes pp. 1065 - 1077

Rebecca Walker Reczek, Kelly L. Haws and Christopher A. Summers

The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness pp. 1078 - 1088

Xiuping Li and Meng Zhang

The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness pp. 1078-1088

Xiuping Li and Meng Zhang

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality pp. 1089 - 1107

Fangyuan Chen and Jaideep Sengupta

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality pp. 1089-1107

Fangyuan Chen and Jaideep Sengupta

The Role of Arousal in Congruity-Based Product Evaluation pp. 1108-1126

Theodore J. Noseworthy, Fabrizio Di Muro and Kyle B. Murray

The Role of Arousal in Congruity-Based Product Evaluation pp. 1108 - 1126

Theodore J. Noseworthy, Fabrizio Di Muro and Kyle B. Murray

The Presenter's Paradox Revisited: An Evaluation Mode Account pp. 1127-1136

Tobias Krüger, André Mata and Max Ihmels

The Presenter's Paradox Revisited: An Evaluation Mode Account pp. 1127 - 1136

Tobias Krüger, André Mata and Max Ihmels

Optimal Visualization Aids and Temporal Framing for New Products pp. 1137 - 1151

Min Zhao, Darren W. Dahl and Steve Hoeffler

Optimal Visualization Aids and Temporal Framing for New Products pp. 1137-1151

Min Zhao, Darren W. Dahl and Steve Hoeffler

Volume 41, issue 3, 2014

Home Sweet Messy Home: Managing Symbolic Pollution pp. 565 - 589

Delphine Dion, Ouidade Sabri and Valérie Guillard

Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand pp. 590 - 609

Morgan K. Ward and Darren W. Dahl

Money in the Bank: Feeling Powerful Increases Saving pp. 610 - 623

Emily N. Garbinsky, Anne-Kathrin Klesse and Jennifer Aaker

Licensing Indulgence in the Present by Distorting Memories of Past Behavior pp. 624 - 641

Frank May and Caglar Irmak

If It's Useful and You Know It, Do You Eat? Preschoolers Refrain from Instrumental Food pp. 642 - 655

Michal Maimaran and Ayelet Fishbach

The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction pp. 656 - 677

Robin L. Soster, Andrew D. Gershoff and William O. Bearden

I'm Moral, but I Won't Help You: The Distinct Roles of Empathy and Justice in Donations pp. 678 - 696

Saerom Lee, Karen Page Winterich and William T. Ross

Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking pp. 697 - 712

Xun (Irene) Huang, Ping Dong and Anirban Mukhopadhyay

Nostalgia Weakens the Desire for Money pp. 713 - 729

Jannine D. Lasaleta, Constantine Sedikides and Kathleen D. Vohs

Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services pp. 730 - 745

Keisha M. Cutright and Adriana Samper

Social Defaults: Observed Choices Become Choice Defaults pp. 746 - 760

Young Eun Huh, Joachim Vosgerau and Carey K. Morewedge

Retailer Pricing Strategy and Consumer Choice under Price Uncertainty pp. 761 - 774

Shai Danziger, Liat Hadar and Vicki G. Morwitz

Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products pp. 775 - 793

Veronika Ilyuk, Lauren Block and David Faro

Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events pp. 794 - 809

Jane E. J. Ebert and Tom Meyvis

The Categorization of Time and Its Impact on Task Initiation pp. 810 - 822

Yanping Tu and Dilip Soman

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements pp. 823 - 839

George E. Newman, Margarita Gorlin and Ravi Dhar

Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity pp. 840 - 857

Markus Giesler and Ela Veresiu

The Marketization of Religion: Field, Capital, and Consumer Identity pp. 858 - 875

James H. McAlexander, Beth Leavenworth Dufault, Diane M. Martin and John W. Schouten

Volume 41, issue 2, 2014

Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives pp. 237 - 260

Kelly Tian, Pookie Sautter, Derek Fisher, Sarah Fischbach, Cuauhtemoc Luna-Nevarez, Kevin Boberg, Jim Kroger and Richard Vann

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation pp. 261 - 273

Dipayan Biswas, Courtney Szocs, Aradhna Krishna and Donald R. Lehmann

Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior pp. 274 - 293

Karen Page Winterich and Yinlong Zhang

When Identity Marketing Backfires: Consumer Agency in Identity Expression pp. 294 - 309

Amit Bhattacharjee, Jonah Berger and Geeta Menon

Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments pp. 310 - 325

Mathew S. Isaac and Aaron R. Brough

"So Cute I Could Eat It Up": Priming Effects of Cute Products on Indulgent Consumption pp. 326 - 341

Gergana Y. Nenkov and Maura L. Scott

The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice pp. 342 - 360

Jayson Shi Jia, Baba Shiv and Sanjay Rao

Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads pp. 361 - 380

Hristina Dzhogleva and Cait Poynor Lamberton

The Experience versus the Expectations of Power: A Recipe for Altering the Effects of Power on Behavior pp. 381 - 396

Derek D. Rucker, Miao Hu and Adam D. Galinsky

Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride pp. 397 - 417

Silvia Bellezza and Anat Keinan

Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior pp. 418 - 435

Yuwei Jiang, Rashmi Adaval, Yael Steinhart and Robert S. Wyer

The Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need pp. 436 - 450

Robert J. Fisher and Yu Ma

Rejected, Shackled, and Alone: The Impact of Systemic Restricted Choice on Minority Consumers' Construction of Self pp. 451 - 474

Sterling A. Bone, Glenn L. Christensen and Jerome D. Williams

When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle pp. 475 - 488

Ravi Mehta, Rui (Juliet) Zhu and Joan Meyers-Levy

(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions pp. 489 - 505

Michael L. Lowe and Kelly L. Haws

Double Standards in the Use of Enhancing Products by Self and Others pp. 506 - 525

Elanor F. Williams and Mary Steffel

From Compensatory Consumption to Adaptive Consumption: The Role of Self-Acceptance in Resolving Self-Deficits pp. 526 - 542

Soo Kim and David Gal

What Makes Things Cool? How Autonomy Influences Perceived Coolness pp. 543 - 563

Caleb Warren and Margaret C. Campbell

Decisions at a Distance: Effects of Psychological Distance on Consumer Decision Making pp. iii - vi

Rebecca HamiltonCurator

Morality and the Marketplace pp. vii - ix

Kent GraysonCurator

Volume 41, issue 1, 2014

Happiness from Ordinary and Extraordinary Experiences pp. 1 - 17

Amit Bhattacharjee and Cassie Mogilner

Smellizing Cookies and Salivating: A Focus on Olfactory Imagery pp. 18 - 34

Aradhna Krishna, Maureen Morrin and Eda Sayin

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity pp. 35 - 54

Silvia Bellezza, Francesca Gino and Anat Keinan

The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger pp. 55 - 70

Monika Lisjak and Angela Y. Lee

The Maximizing Mind-Set pp. 71 - 92

Jingjing Ma and Neal J. Roese

Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Generosity pp. 93 - 108

Rod Duclos and Alixandra Barasch

The Effect of Price on Preference Consistency Over Time pp. 109 - 118

Kelly Kiyeon Lee and Min Zhao

How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood pp. 119 - 134

Paul M. Connell, Merrie Brucks and Jesper H. Nielsen

Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge pp. 135 - 151

Anthony Salerno, Juliano Laran and Chris Janiszewski

The Impact of Fear on Emotional Brand Attachment pp. 152 - 168

Lea Dunn and JoAndrea Hoegg

Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving pp. 169 - 182

Ernest Baskin, Cheryl J. Wakslak, Yaacov Trope and Nathan Novemsky

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior pp. 183 - 196

Yuwei Jiang, Lingjing Zhan and Derek D. Rucker

We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication pp. 197 - 212

Ryan Hamilton, Kathleen D. Vohs and Ann L. McGill

How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information pp. 213 - 235

Jeffrey R. Parker and Donald R. Lehmann

From the Editors-Elect: Meaningful Consumer Research pp. iii - v

Darren Dahl, Eileen Fischer, Gita Johar and Vicki Morwitz