EconPapers    
Economics at your fingertips  
 

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality

Fangyuan Chen and Jaideep Sengupta

Journal of Consumer Research, 2014, vol. 41, issue 4, 1089-1107

Abstract: This research examines the vitality produced by vices—products that offer immediate gratification at the cost of long-term adversity. While vices are intrinsically enjoyable, they also induce guilt. Our conceptualization incorporates these opposing forces to argue that vice consumption is unique in that lowering the consumer's sense of autonomy actually results in higher vitality—in contrast to the positive relationship between autonomy and vitality that has been robustly documented in the literature. An examination of the vitality construct further suggests that low-autonomy vice consumption should consequently result in improved creativity as well as self-regulation. A set of four studies provides support for these and related implications. The obtained findings advance knowledge regarding vitality and its consequences, while they also provide insights into when and why vice consumption might actually be beneficial.

Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (4) Track citations by RSS feed

Downloads: (external link)
http://hdl.handle.net/10.1086/678321 (application/pdf)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:41:y:2014:i:4:p:1089-1107.

Access Statistics for this article

More articles in Journal of Consumer Research from Oxford University Press
Bibliographic data for series maintained by Oxford University Press ().

 
Page updated 2021-06-15
Handle: RePEc:oup:jconrs:v:41:y:2014:i:4:p:1089-1107.