Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 7, issue 4, 1981

The Role of Perception of Time in Consumer Research pp. 335-42

Robert J Graham

Allocation of Time to the Mass Media pp. 343-55

Jacob Hornik and Mary Jane Schlinger

Television Nonviewers: An Endangered Species? pp. 356-59

Marilyn Jackson-Beeck and John P Robinson

Measuring Values of Travel Time Savings pp. 360-71

Jay R Cherlow

Influences on Married Women's Volunteer Work Participation pp. 372-79

Vicki R Schram and Marilyn M Dunsing

The Effect of Fertility on the Time Use of Working Wives pp. 380-87

Janet C Hunt and B F Kiker

Taxation and the Consumption of Household Time pp. 388-94

Jane H Leuthold

Allocating Discretionary Time: Complementarity among Activities pp. 395-406

Morris B Holbrook and Donald R Lehmann

The Use of Time: An Integrated Conceptual Model pp. 407-19

Laurence P Feldman and Jacob Hornik

Volume 7, issue 3, 1980

Attribution Theory and Advertising Effectiveness pp. 219-24

Sparkman, Richard M, and William B Locander

A Developmental Study of Consumer Information-Processing Strategies pp. 225-33

Noel Capon and Deanna Kuhn

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis pp. 234-48

James R Bettman and C Whan Park

Estimating Demand Functions for Product Characteristics: The Case of Automobiles pp. 249-62

Manoj K Agarwal and Brian T Ratchford

One Job or Two Jobs: The Implications for Young Wives pp. 263-71

Marianne A Ferber and Bonnie Birnbaum

Innovativeness, Novelty Seeking, and Consumer Creativity pp. 283-95

Elizabeth C Hirschman

Individual Differences in Search Behavior for a Nondurable pp. 296-307

William L Moore and Donald R Lehmann

The Nominal Group Technique: Its Potential for Consumer Research pp. 308-13

John D Claxton, J R Brent Ritchie and Judy Zaichkowsky

Individual, Product Class, and Task-Related Factors in Consumer Information Processing pp. 314-26

Noel Capon and Marian Burke

"Consumer Decision Making-Fact or Fiction?" Comment pp. 331-33

Michael Ursic

"Consumer Decision Making-Fact or Fiction?" Rejoinder pp. 333-34

Richard W Olshavsky and Donald H Granbois

Volume 7, issue 2, 1980

The Cost of Thinking pp. 99-111

Steven M Shugan

Predictors of Attendance at the Performing Arts pp. 112-20

Alan R Andreasen and Russell W Belk

Determinants of Physician and Pharmacist Support of Generic Drugs pp. 121-30

William O Bearden and J Barry Mason

Joint Purchasing Decisions: A Comparison of Influence Structure in Family and Couple Decision-Making Units pp. 131-40

Pierre Filiatrault and J R Brent Ritchie

A Simulation Study of Methods for Hypothesis Testing in Factor Analysis pp. 141-50

Franklin Acito, Ronald D Anderson and Jack L Engledow

Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations pp. 151-75

Peter Wright

Product Class Advertising Effects on First-Time Buyers' Decision Strategies pp. 176-88

Peter Wright and Peter D Rip

Changing Roles of Women-A Life-Style Analysis pp. 189-97

Alladi Venkatesh

Books on Quantitative Methods for Consumer Research pp. 198-210

Vithala R Rao

Do Consumers Benefit from Auto Manufacturer Rebates to Dealers? pp. 211-14

Steven M Crafton and George E Hoffer

The Family Life Cycle: An Alternative Approach pp. 214-17

Frederick W Derrick and Alane K Lehfeld

Volume 7, issue 1, 1980

Toward a Theory of Segmentation by Objectives in Social Marketing pp. 1-13

Seymour H Fine

Predispositions toward Generic Drug Acceptance pp. 14-23

Lambert, Zarrel V, et al

Organizational Psychographics and Innovativeness pp. 24-31

Thomas S Robertson and Yoram Wind

Consumer Response to Initial Product Trial: A Bayesian Analysis pp. 32-41

Carol A Scott and Richard F Yalch

The Effect of Information-Processing Ability on Processing Accuracy pp. 42-48

Walter A Henry

Intrapersonal Affective Influences on Consumer Satisfaction with Products pp. 49-54

Robert A Westbrook

The Impact of Permanent and Transitory Income on Household Automobile Expenditure pp. 55-66

J William Levedahl

Designing Persuasive Communication Campaigns: A Multimessage Communication Model pp. 67-77

Jeffrey E Danes and John E Hunter

Consumer Resource Allocation Models at the Individual Level pp. 78-87

Richard R Batsell

Voluntary Response to Energy Conservation Appeals: Comment [Voluntarism and Price Response: Consumer Reaction to the Energy Shortage] pp. 88-92

James Walker

Psychobiology and Consumer Research: A Problem of Construct Validity: Comment [Activation Research: Psychobiological Approaches in Consumer Research] pp. 92-95

Michael J Ryan

Rejoinder [Activation Research: Psychobiological Approaches in Consumer Research] pp. 96-98

Werner Kroeber-Riel

Volume 6, issue 4, 1980

Credit Cards: An Interdisciplinary Survey pp. 327-37

Gillian Garcia

Strategies Used by Working and Nonworking Wives to Reduce Time Pressures pp. 338-48

Myra H Strober and Charles B Weinberg

Life Cycle Cost: A New Form of Consumer Information pp. 349-60

R Bruce Hutton and William L Wilkie

Costs Incurred by Residential Electricity Consumers Due to Power Failures pp. 361-69

Mohan Munasinghe

The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior pp. 370-76

David J Reibstein, Christopher H Lovelock and Ricardo de P Dobson

Nonlinear Relations in a Complex Model of Buyer Behavior pp. 377-88

Michel Laroche and John A Howard

Consumer Behavior and Psychological Reactance pp. 389-405

Mona A Clee and Robert A Wicklund

The Effect of Experience: A Matter of Salience? pp. 406-13

Alice M Tybout and Richard F Yalch

A Second Look at Children and the Advertising of Premiums pp. 414-20

Louise A Heslop and Adrian B Ryans

Children's Responses to Repetitive Television Commercials pp. 421-24

Gerald J Gorn and Marvin E Goldberg

Time and the Rate of Adoption of Innovations pp. 425-28

Richard W Olshavsky

Volume 6, issue 3, 1979

Choosing Multiple Items from a Product Class pp. 213-24

Leigh McAlister

Consumer Initial Processing in a Difficult Media Environment pp. 225-36

Peter H Webb

Detecting and Correcting Deceptive Advertising pp. 237-46

Gary M Armstrong, Metin N Gurol and Frederick A Russ

Children's Receptivity to Proprietary Medicine Advertising pp. 247-55

Thomas S Robertson, John R Rossiter and Terry C Gleason

Concrete Action Plans in TV Messages to Increase Reading of Drug Warnings pp. 256-69

Peter Wright

Evaluation of Consumer Education Programs pp. 270-79

Paul N Bloom and Gary T Ford

Retrospective Self-Insight on Factors Considered in Product Evaluation pp. 280-94

Barton Weitz and Peter Wright

Response Time, Conflict, and Involvement in Brand Choice pp. 295-304

Tyzoon T Tyebjee

The Effect of Promotional Techniques on Purchase of Preventive Dental Care pp. 305-08

Betsy D Gelb and Mary C Gilly

Family Income Effects on Measurement of Children's Attitudes toward Television Commercials pp. 308-11

William O Bearden, Jesse E Teel and Robert R Wright

Family Member Influence in Household Decision Making pp. 312-16

George J Szybillo, Arlene K Sosanie and Aaron Tenenbein

On "A Programming Model of Consumer Choice among Multiattributed Brands" pp. 317-19

Ronald R Yager

A Programming Model of Consumer Choice among Multiattributed Brands: Rejoinder pp. 319-21

J M Blin

Volume 6, issue 2, 1979

Consumer Decision Making-Fact or Fiction? pp. 93-100

Richard W Olshavsky and Donald H Granbois

Decision Making among the Young: A Socialization Perspective pp. 101-12

George P Moschis and Roy L Moore

A Path Analysis of Preventive Health Care Decision Models pp. 113-22

Richard L Oliver and Philip K Berger

The Attribution Process in Consumer Decision Making pp. 123-40

Richard W Mizerski, Linda L Golden and Jerome B Kernan

Information Format and Choice Task Effects in Decision Making pp. 141-53

James R Bettman and Michel A Zins

Task Complexity and Contingent Processing in Brand Choice pp. 154-65

Denis A Lussier and Richard W Olshavsky

Preference, Search, and Choice: An Integrative Approach pp. 166-76

David A Sheluga, James Jaccard and Jacob Jacoby

Decision Making under Uncertainty: A Direct Measurement Approach pp. 177-91

Thomas V Bonoma and Wesley J Johnston

Some Effects of Differing Information Processing Strategies on Husband-Wife Joint Decisions pp. 192-203

David J Curry and Michael B Menasco

The 1980 Census of Population: Content and Coverage Improvement Plans pp. 204-12

Mark S Littman

Volume 6, issue 1, 1979

Public Policy and Consumer Information: Impact of the New Energy Labels pp. 1-11

Dennis L McNeill and William L Wilkie

A Modernized Family Life Cycle pp. 12-22

Patrick E Murphy and William A Staples

Television and Interpersonal Influences on Adolescent Consumer Learning pp. 23-35

Churchill, Gilbert A, and George P Moschis

The Pain-Pill-Pleasure Model and Illicit Drug Consumption pp. 36-46

Terence A Shimp and Robert F Dyer

Consumer Acquisition Patterns for Durable Goods pp. 47-57

Jack J Kasulis, Robert F Lusch and Stafford, Edward F,

Differences in Consumer Purchase Behavior by Credit Card Payment System pp. 58-66

Elizabeth C Hirschman

An Hedonic Index for Breakfast Cereals pp. 67-75

Karen J Morgan, Edward J Metzen and S R Johnson

Operationalizing Economic Models of Demand for Product Characteristics pp. 76-84

Brian T Ratchford

Operationalizing Economic Models of Demand for Product Characteristics: Comment pp. 85-87

George W Ladd and Martin Zober

Commentary on "The Neglected Variety Drive" pp. 88-91

Robert D Rogers