Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 27, issue 4, 2001

The Economics of Consumer Knowledge pp. 397-411

Brian T Ratchford

Brand Community pp. 412-32

Muniz, Albert M, and Thomas C O'Guinn

Trade-Ins, Mental Accounting, and Product Replacement Decisions pp. 433-46

Erica Mina Okada

Avoiding Future Regret in Purchase-Timing Decisions pp. 447-59

Alan D J Cooke, Tom Meyvis and Alan Schwartz

Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments pp. 460-74

Dilip Soman

The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning pp. 475-88

Alexander Chernev

"What Is It?" Categorization Flexibility and Consumers' Responses to Really New Products pp. 489-98

C Page Moreau, Arthur B Markman and Donald R Lehmann

Consumer Research for Consumers pp. 499-504

Max H Bazerman

Literally Literacy pp. 505-11

Melanie Wallendorf

Volume 27, issue 3, 2000

Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed pp. 279-90

Dan Ariely and Jonathan Levav

Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages pp. 291-308

Heath, Timothy B, et al

Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity pp. 309-23

Kalpesh Kaushik Desai and Wayne D Hoyer

Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research pp. 324-44

J Wesley Hutchinson, Wagner A Kamakura and Lynch, John G,

Mood-Driven Distortion of Product Information pp. 345-59

Margaret G Meloy

Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers pp. 360-70

Ziv Carmon and Dan Ariely

The Effects of Extensions of the Family Brand Name: An Accessibility-Diagnosticity Perspective pp. 371-81

Rohini Ahluwalia and Zeynep Gurhan-Canli

Attributional Thoughts about Consumer Behavior pp. 382-87

Bernard Weiner

On the Concept of Intentional Social Action in Consumer Behavior pp. 388-96

Richard P Bagozzi

Volume 27, issue 2, 2000

Knowledge Calibration: What Consumers Know and What They Think They Know pp. 123-56

Joseph W Alba and J Wesley Hutchinson

Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making pp. 157-78

Donnel A Briley, Michael W Morris and Itamar Simonson

Older Consumers' Disposition of Special Possessions pp. 179-201

Linda L Price, Eric J Arnould and Carolyn Folkman Curasi

The Impact of Anticipating Satisfaction on Consumer Choice pp. 202-16

Baba Shiv and Joel Huber

Examination of Psychological Processes Underlying Resistance to Persuasion pp. 217-32

Rohini Ahluwalia

Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences pp. 233-48

Dan Ariely

Consumer Response to Stockouts pp. 249-66

Gavan J Fitzsimons

The Costs and Benefits of Consuming pp. 267-72

Mihaly Csikszentmihalyi

Place, Technology, and Representation pp. 273-78

Sherry, John F,

Volume 27, issue 1, 2000

In Memoriam: Seymour Sudman: August 9, 1928-May 2, 2000 pp. i-ii

Kent B Monroe

Consumer Learning and Brand Equity pp. 1-16

Stijn M J van Osselaer and Joseph W Alba

Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis pp. 17-30

Kent Grayson and David Shulman

Children, Advertising, and Product Experiences: A Multimethod Inquiry pp. 31-48

Elizabeth S Moore and Richard J Lutz

The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons pp. 49-68

Itamar Simonson and Stephen M Nowlis

Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent pp. 69-83

Margaret C Campbell and Amna Kirmani

Qualitative Steps toward an Expanded Model of Anxiety in Gift-Giving pp. 84-95

David B Wooten

Determinants of Country-of-Origin Evaluations pp. 96-108

Zeynep Gurhan-Canli and Durairaj Maheswaran

Standing on the Shoulders of Ancients: Consumer Research, Persuasion, and Figurative Language pp. 109-14

William J McGuire

Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet pp. 115-22

Peter R Dickson

Volume 26, issue 4, 2000

The Use of Concurrent Disclosures to Correct Invalid Inferences pp. 307-22

Gita Venkataramani Johar and Carolyn J Simmons

Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers pp. 323-39

Youngme Moon

Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes pp. 340-57

Jennifer L Aaker

Motivated Reasoning: A Depth-of-Processing Perspective pp. 358-71

Shailendra Pratap Jain and Durairaj Maheswaran

Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice pp. 372-85

Christina L Brown and Gregory S Carpenter

The Influence of Positive Mood on Brand Extension Evaluations pp. 386-400

Michael J Barone, Paul W Miniard and Jean B Romeo

Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making pp. 401-17

Michael Tsiros and Vikas Mittal

The Moral Complexion of Consumption pp. 418-22

Albert Borgmann

Consumer Researchers: Take a Hike! pp. 423-28

Gerald Zaltman

Volume 26, issue 3, 1999

Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research pp. 183-213

Deborah Roedder John

Trying to Be Cosmopolitan pp. 214-41

Craig J Thompson and Siok Kuan Tambyah

Avoidance or Vigilance? The Psychology of False-Positive Test Results pp. 242-59

Mary Frances Luce and Barbara E Kahn

The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences pp. 260-77

Mark Ritson and Richard Elliott

Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making pp. 278-92

Baba Shiv and Alexander Fedorikhin

Comparison Effects on Preference Construction pp. 293-306

Ravi Dhar, Stephen M Nowlis and Steven J Sherman

Volume 26, issue 2, 1999

The Effect of Discount Frequency and Depth on Consumer Price Judgments pp. 99-114

Alba, Joseph W, et al

The Effects of Positive Mood on Memory pp. 115-27

Angela Y Lee and Brian Sternthal

The Role of Internal Reference Points in the Category Purchase Decision pp. 128-43

David R Bell and Randolph E Bucklin

Popular Appeal versus Expert Judgments of Motion Pictures pp. 144-55

Morris B Holbrook

Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor pp. 156-69

Yih Hwai Lee and Charlotte Mason

Volume 26, issue 1, 1999

Choosing Less-Preferred Experiences for the Sake of Variety pp. 1-15

Rebecca K Ratner, Barbara E Kahn and Daniel Kahneman

When an Ad's Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure pp. 16-36

Stewart Shapiro

Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses pp. 37-54

Edward F McQuarrie and David Mick

Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing pp. 55-69

Parthasarathy Krishnamurthy and Mita Sujan

Contextual Effects on the Revision of Evaluative Judgments: An Extension of the Omission-Detection Framework pp. 70-84

A V Muthukrishnan and S Ramaswami

Lifestyle of the Tight and Frugal: Theory and Measurement pp. 85-98

Lastovicka, John L, et al