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Journal of Consumer Research

1974 - 2021

From Oxford University Press
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Volume 21, issue 4, 1995

Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior pp. 567-80 Downloads
Jennifer Gregan-Paxton and Deborah Roedder John
A Bayesian Analysis of the Information Value of Manipulation and Confounding Checks in Theory Tests pp. 581-95 Downloads
Alan G Sawyer, Lynch, John G, and David L Brinberg
Copywriters' Implicit Theories of Communication: An Exploration pp. 596-611 Downloads
Arthur J Kover
Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior pp. 612-26 Downloads
Richard G Netemeyer, Scot Burton and Donald R Lichtenstein
A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities pp. 627-33 Downloads
Birger Wernerfelt
On the Utility of Consumers' Theories in Judgments of Covariation pp. 634-43 Downloads
Hans Baumgartner
Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity pp. 644-59 Downloads
Anusree Mitra and Lynch, John G,
Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus pp. 660-76 Downloads
John Deighton and Kent Grayson
Abortion in America: A Consumer-Behavior Perspective pp. 677-94 Downloads
Maggie Jones Patterson, Ronald Paul Hill and Kate Maloy
Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework pp. 695-707 Downloads
Michael D Johnson, Eugene W Anderson and Claes Fornell
Communication Effects of Advertising versus Direct Experience When Both Search and Experience Attributes Are Present pp. 708-18 Downloads
Alice A Wright and Lynch, John G,
Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications: Comments pp. 719-22 Downloads
Stephen J Gould

Volume 21, issue 3, 1994

The Role of Consumers' Intuitions in Inference Making pp. 393-407 Downloads
Susan M Broniarczyk and Joseph W Alba
An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods pp. 408-18 Downloads
Gurumurthy Kalyanaram and John D C Little
Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English pp. 419-31 Downloads
Bernd H Schmitt, Yigang Pan and Nader T Tavassoli
The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings pp. 432-52 Downloads
Craig J Thompson, Howard R Pollio and William B Locander
Market Price Variation, Perceived Price Variation, and Consumers' Price Search Decisions for Durable Goods pp. 453-60 Downloads
Dhruv Grewal and Howard Marmorstein
The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research pp. 461-80 Downloads
Linda M Scott
Effects of Presentation Order and Communication Modality on Recall and Attitude pp. 481-90 Downloads
H Rao Unnava, Robert E Burnkrant and Sunil Erevelles
Analysis and Interpretation of Qualitative Data in Consumer Research pp. 491-503 Downloads
Susan Spiggle
Valuing Things: The Public and Private Meanings of Possessions pp. 504-21 Downloads
Marsha L Richins
Special Possessions and the Expression of Material Values pp. 522-33 Downloads
Marsha L Richins
Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval pp. 534-47 Downloads
Jong-Won Park and Manoj Hastak
Construing and Critical Imagination: Comments and Necessary Diversions pp. 548-58 Downloads
William P Hetrick and Hector R Lozada
Revitalizing the Critical Imagination: Unleashing the Crouched Tiger pp. 559-65 Downloads
Jeff B Murray, Julie L Ozanne and Jon M Shapiro

Volume 21, issue 2, 1994

The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data pp. 219-35 Downloads
Alba, Joseph W, et al
The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke pp. 236-51 Downloads
Cornelia Pechmann and S Ratneshwar
Images in Advertising: The Need for a Theory of Visual Rhetoric pp. 252-73 Downloads
Linda M Scott
An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables pp. 274-90 Downloads
J Edward Russo and France Leclerc
Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction pp. 291-303 Downloads
Jacoby, Jacob, et al
Heuristics and Biases in Timing the Replacement of Durable Products pp. 304-18 Downloads
John D Cripps and Robert J Meyer
Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process pp. 319-31 Downloads
Cynthia Webster
Adolescent Influence in Family Decision Making: A Replication with Extension pp. 332-41 Downloads
Sharon E Beatty and Salil Talpade
How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment pp. 342-53 Downloads
Manjit S Yadav
Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations pp. 354-65 Downloads
Durairaj Maheswaran
An Exploratory Study of the Responses and Relationships Involved in the Evaluation of, and in the Intention to Purchase New Rock Music pp. 366-80 Downloads
Kathleen T Lacher and Richard Mizerski
A Meta-analysis of Cronbach's Coefficient Alpha pp. 381-91 Downloads
Robert A Peterson

Volume 21, issue 1, 1994

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts pp. 1-31
Marian Friestad and Peter Wright
Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants pp. 32-54 Downloads
Lisa Penaloza
Hermeneutics and Consumer Research pp. 55-70 Downloads
Stephen J Arnold and Eileen Fischer
Consumer Knowledge Assessment pp. 71-82 Downloads
C Whan Park, David L Mothersbaugh and Lawrence Feick
Restructuring: Constructive Processing of Information Displays in Consumer Choice pp. 83-99 Downloads
Eloise Coupey
Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes pp. 100-118 Downloads
Pratibha A Dabholkar
A Model of Perceived Risk and Intended Risk-Handling Activity pp. 119-34 Downloads
Grahame R Dowling and Richard Staelin
Accepted Risk and Alcohol Use during Pregnancy pp. 135-44 Downloads
Louis A Morris, John L Swasy and Michael B Mazis
The Moderating Effects of Message Framing and pp. 145-53 Downloads
Dhruv Grewal, Jerry Gotlieb and Howard Marmorstein
The Impact of Audiovisual Information on Children's Product-Related Recall pp. 154-64 Downloads
M Carole Macklin
Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics pp. 165-75 Downloads
David M Boush, Marian Friestad and Gregory M Rose
Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength pp. 176-89 Downloads
Haugtvedt, Curtis P, et al
How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations pp. 190-204 Downloads
Laura A Peracchio and Joan Meyers-Levy
Message Order Effects in Persuasion: An Attitude Strength Perspective pp. 205-18 Downloads
Curtis P Haugtvedt and Duane T Wegener
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