Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 13, issue 4, 1987

Dimensions of Consumer Expertise pp. 411-54

Joseph W Alba and J Wesley Hutchinson

Alternative Models of Categorization: Toward a Contingent Processing Framework pp. 455-72

Joel B Cohen and Kunal Basu

The Role of Imagery in Information Processing: Review and Extensions pp. 473-91

Deborah J MacInnis and Linda L Price

Using Consumer Perceptions and a Contingency Approach to Improve Health Care Delivery pp. 492-510

Margaret L Friedman and Churchill, Gilbert A,

Effect of Product-Line Pricing Characteristics on Product Evaluations pp. 511-19

Susan M Petroshius and Kent B Monroe

Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity pp. 520-33

Srinivasan Ratneshwar, Allan D Shocker and David W Stewart

A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport pp. 534-39

Valerie S Folkes, Susan Koletsky and John L Graham

The Impact of Cultural Patterns on Cognition and Intention in Singapore pp. 540-44

Chin Tiong Tan and John U Farley

Volume 13, issue 3, 1986

Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers pp. 297-315

Deborah Roedder John and Catherine A Cole

Covariation Assessment by Consumers pp. 316-26

James R Bettman, Deborah Roedder John and Carol A Scott

Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach pp. 327-36

Hutton, R Bruce, et al

Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features pp. 337-47

Morris B Holbrook

Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation pp. 348-56

Richard A Feinberg

Integration of Serially Sampled Price Information: Modeling and Some Findings pp. 357-73

B Kemal Buyukkurt

The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa pp. 374-81

Morris B Holbrook and Mark W Grayson

How and When Do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation pp. 382-93

Kenneth D Bahn

The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior pp. 394-404

William J Havlena and Morris B Holbrook

Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS) pp. 405-09

Lynn R Kahle, Sharon E Beatty and Pamela Homer

Volume 13, issue 2, 1986

On Method in Consumer Research: A Critical Relativist Perspective pp. 155-73

Paul F Anderson

The Role of Attention in Mediating the Effect of Advertising on Attribute Importance pp. 174-95

Scott B MacKenzie

Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance pp. 196-213

David Mick

The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption pp. 214-20

Rohit Deshpande, Wayne D Hoyer and Naveen Donthu

Consumer Learning: Advertising and the Ambiguity of Product Experience pp. 221-33

Stephen J Hoch and Young-Won Ha

Affective Responses Mediating Acceptance of Advertising pp. 234-49

Rajeev Batra and Michael L Ray

A Reference Price Model of Brand Choice for Frequently Purchased Products pp. 250-56

Russell S Winer

An Experimental Examination of the Economics of Information pp. 257-71

Joel E Urbany

A Value-Added Approach to Household Production: The Special Case of Meal Preparation pp. 272-79

Gordon E Bivens and Carol B Volker

After the New Wears Off: The Temporal Context of Product Involvement pp. 280-85

Marsha L Richins and Peter H Bloch

Measurement and Structure of Kelley's Covariance Theory pp. 290-96

Donald R Lichtenstein and William O Bearden

Volume 13, issue 1, 1986

Effects of Initial Product Judgments on Subsequent Memory-Based Judgments pp. 1-11

Frank R Kardes

The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement pp. 12-24

Andrew A Mitchell

An Anchoring and Adjustment Model of Spousal Predictions pp. 25-37

Harry L Davis, Stephen J Hoch and E K Easton Ragsdale

Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns pp. 38-47

Deborah Roedder John, Carol A Scott and James R Bettman

Nutrition Information in the Supermarket pp. 48-70

Russo, J Edward, et al

Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods pp. 71-84

Grant McCracken

Time Compression, Response Opportunity, and Persuasion pp. 85-99

Danny L Moore, Douglas Hausknecht and Kanchana Thamodaran

Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix pp. 100-113

Susan Spiggle

Ad Reactions over Time: Capturing Changes in the Real World pp. 114-18

Marian C Burke and Julie A Edell

Consumer Search: An Extended Framework pp. 119-26

Peter H Bloch, Daniel L Sherrell and Nancy M Ridgway

Is Other-Directedness on the Increase? An Empirical Test of Riesman's Theory of Social Character pp. 127-30

George M Zinkhan and Ali Shermohamad

A Longitudinal Study of the Use of the Elderly in Magazine Advertising pp. 131-33

Anthony C Ursic, Michael L Ursic and Virginia L Ursic

Indexing Product Quality: Issues, Theory, and Results [The Concept of Quality and the Efficiency of Markets for Consumer Products] pp. 134-45

David J Curry and David J Faulds

The Concept of Quality and the Efficiency of Markets: Issues and Comments pp. 146-48

George B Sproles

More on Multidimensional Quality: A Reply [The Concept of Quality and the Efficiency of Markets for Consumer Products] pp. 149-54

Chr Hjorth-Andersen

Volume 12, issue 4, 1986

Warmth in Advertising: Measurement, Impact, and Sequence Effects pp. 365-81

David A Aaker, Douglas M Stayman and Michael R Hagerty

Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives pp. 382-405

Gabriel Biehal and Dipankar Chakravarti

The Development of Consumer Knowledge in Children: A Cognitive Structure Approach pp. 406-17

Deborah Roedder John and Whitney, John C,

Examining the Vividness Controversy: An Availability-Valence Interpretation pp. 418-31

Jolita Kisielius and Brian Sternthal

Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond pp. 432-45

Rajeev Batra and Michael L Ray

The Value Priority Hypotheses for Consumer Budget Plans pp. 446-62

John R Hauser and Glen L Urban

Assessing Attribute Importance: A Comparison of Six Methods pp. 463-68

James Jaccard, David Brinberg and Lee J Ackerman

Task, Expectancy, and Information Assessment Effects in Information Utilization Processes pp. 469-86

Peter C Wilton and John G Myers

Volume 12, issue 3, 1985

The Ritual Dimension of Consumer Behavior pp. 251-64

Dennis W Rook

Materialism: Trait Aspects of Living in the Material World pp. 265-80

Russell W Belk

Mood States and Consumer Behavior: A Critical Review pp. 281-300

Meryl Paula Gardner

A Closer Look at Classical Conditioning pp. 301-15

Chris T Allen and Thomas J Madden

Classical Conditioning of Preferences for Stimuli pp. 316-23

Calvin Bierley, Frances K McSweeney and Renee Vannieuwkerk

Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt pp. 324-40

Richard L Oliver and William O Bearden

Measuring the Involvement Construct pp. 341-52

Judith Lynne Zaichkowsky

The Elderly Consumer and Adoption of Technologies pp. 353-47

Mary C Gilly and Valarie A Zeithaml

Volume 12, issue 2, 1985

Measurement of Individual Differences in Visual versus Verbal Information Processing pp. 125-34

Terry L Childers, Michael J Houston and Susan E Heckler

Consumer Responses to Dissatisfaction in Loose Monopolies pp. 135-41

Alan R Andreasen

Primitive Aspects of Consumption in Modern American Society pp. 142-54

Elizabeth C Hirschman

Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings pp. 155-68

Barbara Loken and Ronald Hoverstad

More than Meets the Eye: The Effect of Missing Information on Purchase Evaluations pp. 169-77

Richard D Johnson and Irwin P Levin

A Model of Primary Voter Behavior pp. 178-87

Bruce I Newman and Jagdish N Sheth

Effects of Unexpected Situations on Behavior-Intention Differences: A Garbology Analysis pp. 188-94

Joseph A Cote, James McCullough and Michael Reilly

The Role of Price in Multi-attribute Product Evaluations pp. 195-99

Gary M Erickson and Johny K Johansson

Alcohol Control Laws and the Consumption of Distilled Spirits and Beer pp. 200-213

Stanley I Ornstein and Dominique M Hanssens

A Pyschometric Assessment of Measures of Scripts in Consumer Memory pp. 214-24

Ruth Ann Smith and Michael J Houston

Scientific Style and the Conduct of Consumer Research pp. 225-39

Elizabeth C Hirschman

Another Look at the Impact of Information Presentation Format pp. 240-44

Scott Painton and James W Gentry

Are Warranties Accurate Signals of Product Reliability? pp. 245-50

Joshua Lyle Wiener

Volume 12, issue 1, 1985

The Effects of Product Class Knowledge on Information Search Behavior pp. 1-16

Merrie Brucks

Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response pp. 17-30

Carl Obermiller

Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments pp. 31-46

Mita Sujan

Decision Issues in Building Perceptual Product Spaces with Multi-attribute Rating Data pp. 47-63

William R Dillon, Donald G Frederick and Vanchai Tangpanichdee

A Normative Model of Behavior Based upon an Activity Hierarchy pp. 64-73

Don L Coursey

Effects of Product Trial on Consumer Expectations, Demand, and Prices pp. 74-82

Patricia A Goering

Comparing Static and Dynamic Estimates of Behavioral Responses to Changes in Family Composition or Income pp. 83-89

James N Morgan

Use of Labeling and Assertions of Dependency in Appeals for Consumer Support pp. 90-96

Ellen M Moore, William O Bearden and Jesse E Teel

A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments pp. 97-103

Robert A Peterson, Gerald Albaum and Richard F Beltramini

Characteristics of Mexican American Consumers pp. 104-09

Joel Saegert, Robert J Hoover and Marye Tharp Hilger

Food Shopping and Preparation: Psychographic Differences of Working Wives and Housewives pp. 110-13

Ralph W Jackson, Stephen W McDaniel and C P Rao

Consumer Behavior at Bulk Food Bins pp. 114-17

Scott Lee Johnson, Robert Sommer and Victor Martino