Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 47, issue 4, 2020

On My Own: The Aversion to Being Observed during the Preference-Construction Stage pp. 475-499

Yonat Zwebner, Rom Y Schrift, Margaret C Campbell and Rebecca K Ratner

The Zero Bias in Target Retirement Fund Choice pp. 500-522

Ajay Kalra, Xiao Liu, Wei Zhang and Gerald Häubl

Make It Hot? How Food Temperature (Mis)Guides Product Judgments pp. 523-543

Amanda P Yamim, Robert Mai, Carolina O C Werle and Rebecca Walker Reczek

The Small Predicts Large Effect in Crowdfunding pp. 544-565

Tingting Fan, Leilei Gao, Yael Steinhart, Darren W Dahl, J Jeffrey Inman and L J Shrum

System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value pp. 566-587

Dan R Schley, Bart De Langhe, Andrew R Long, Vicki G Morwitz and Chris Janiszewski

Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator pp. 588-607

Andrea Webb Luangrath, Joann Peck, Anders Gustafsson, Amna Kirmani and Lauren Block

The Effect of Categorization on Goal Progress Perceptions and Motivation pp. 608-630

Marissa A Sharif, Kaitlin Woolley, Margaret C Campbell and Susan M Broniarczyk

Volume 47, issue 3, 2020

In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats pp. 311-326

Margaret C Campbell, J Jeffrey Inman, Amna Kirmani and Linda L Price

Citizen-Consumers Wanted: Revitalizing the American Dream in the Face of Economic Recessions, 1981–2012 pp. 327-349

Gokcen Coskuner-Balli, Eileen Fischer, Linda L Price and Güliz Ger

From Cradle to Grave: How Childhood and Current Environments Impact Consumers’ Subjective Life Expectancy and Decision-Making pp. 350-372

Chiraag Mittal, Vladas Griskevicius, Kelly L Haws, Amna Kirmani and Jaideep Sengupta

Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease pp. 373-392

Chelsea Galoni, Gregory S Carpenter, Hayagreeva Rao, J Jeffrey Inman and JoAndrea Hoegg

The Influence of Disease Cues on Preference for Typical versus Atypical Products pp. 393-411

Yunhui Huang, Jaideep Sengupta, Fischer Eileen and Leonard Lee

Preference Refinement after a Budget Contraction pp. 412-430

Gretchen R Ross, Margaret G Meloy, Kurt A Carlson, Gita V Johar, Linda L Price and Leonard Lee

A Little Piece of Me: When Mortality Reminders Lead to Giving to Others pp. 431-453

Lea Dunn, Katherine White, Darren W Dahl, David Glen Mick and Laura A Peracchio

Consumers Prefer “Natural” More for Preventatives Than for Curatives pp. 454-471

Sydney E Scott, Paul Rozin, Deborah A Small, Vicki G Morwitz, Linda L Price and Lisa E Bolton

Volume 47, issue 2, 2020

Food as Fuel: Performance Goals Increase the Consumption of High-Calorie Foods at the Expense of Good Nutrition (Joint Position Statement: Nutrition and Athletic Performance. American College of Sports Medicine, American Dietetic Association, and Dietitians of Canada) pp. 147-166

Yann Cornil, Pierrick Gomez, Dimitri Vasiljevic, Vicki G Morwitz, Amna Kirmani and Chris Janiszewski

Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality (Bridging Cultural Categories of Consumption through Indeterminacy: A Consumer Culture Perspective on the Rise of African Pentecostal-Charismatic Christianity) pp. 167-191

Samuelson Appau, Julie L Ozanne, Jill G Klein, Linda L Price and David Crockett

Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy (Perceptions of the Collective Other) pp. 192-214

Noah Vanbergen, Caglar Irmak, Julio Sevilla, Darren W Dahl, J Jeffrey Inman and Leonard Lee

Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions (If Looks Could Sell: Moderation and Mediation of the Attractiveness Effect on Salesperson Performance) pp. 215-236

Blair Kidwell, Virginie Lopez-Kidwell, Christopher Blocker, Erick M Mas, Eileen Fischer, Margaret C Campbell and Andrea C Morales

The Smartphone as a Pacifying Technology (Diagnostic Instruments for Behavioural Addiction: An Overview) pp. 237-255

Shiri Melumad, Michel Tuan Pham, Darren W Dahl, Amna Kirmani and Peter R Darke

Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback (Creating Social Presence in Online Environments) pp. 256-271

Rhonda Hadi and Ana Valenzuela

Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality (When Brands Seem Human, Do Humans Act like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism) pp. 272-291

Tripat Gill, Eileen Fischer, Amna Kirmani and Pankaj Aggarwal

A Generalized Framework for Moral Dilemmas Involving Autonomous Vehicles: A Commentary on Gill (The Moral Machine Experiment) pp. 292-300

Thomas P Novak

Ownership: A Perennial Prize or a Fading Goal? A Curation, Framework, and Agenda for Future Research (Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes) pp. 301-309

Cait Lamberton and Kelly Goldsmith

Volume 47, issue 1, 2020

Love, Lies, and Money: Financial Infidelity in Romantic Relationships (Cognitive Interdependence: Commitment and the Mental Representation of Close Relationships) pp. 1-24

Emily N Garbinsky, Joe J Gladstone, Hristina Nikolova, Jenny G Olson, Margaret C Campbell and Susan M Broniarczyk

The Greenconsumption Effect: How Using Green Products Improves Consumption Experience (The Social Risk Hypothesis of Depressed Mood: Evolutionary, Psychosocial, and Neurobiological Perspectives) pp. 25-39

Ali Tezer, H Onur Bodur, Darren W Dahl, Amna Kirmani and Pankaj Aggarwal

Product Lineups: The More You Search, The Less You Find (Interaction Terms in Logit and Probit Models) pp. 40-55

Sang Kyu Park, Aner Sela, Amna Kirmani and Cait Lamberton

Consumers Make Different Inferences and Choices When Product Uncertainty Is Attributed to Forgetting Rather than Ignorance (Is Memory Schematic?) pp. 56-78

Daniel J Walters, Hal E Hershfield, J Jeffrey Inman and Rebecca K Ratner

Promotional Games Increase Consumer Conversion Rates and Spending (Measuring Brand Equity across Products and Markets) pp. 79-99

Stefan J Hock, Rajesh Bagchi, Thomas M Anderson, J Jeffrey Inman and Peter R Darke

Trickle-Round Signals: When Low Status Is Mixed with High (Relationship of Subjective and Objective Social Status with Psychological and Physiological Functioning) pp. 100-127

Silvia Bellezza, Jonah Berger, Darren W Dahl, Margaret C Campbell and JoAndrea Hoegg

The Influence of the Phonetic Elements of a Name on Risk Assessment (Dimensions of Brand Personality) pp. 128-145

Keith A Botner, Arul Mishra, Himanshu Mishra, Margaret C Campbell and L J Shrum

Volume 46, issue 6, 2020

RETRACTED: Sorry by Size: How the Number of Apologizers Affects Apology Effectiveness pp. i1-i58

Yaxuan Ran, Sam J Maglio and Yuwei Jiang

The Many-Faced Consumer: Consumption Consequences of Balancing Multiple Identities (Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes) pp. 1011-1030

Julian K Saint Clair, Mark R Forehand, Darren W Dahl, J Jeffrey Inman and Jaideep Sengupta

The Impostor Syndrome from Luxury Consumption (Beyond Deserving More: Psychological Entitlement Also Predicts Negative Attitudes toward Personally Relevant Out-Groups) pp. 1031-1051

Dafna Goor, Nailya Ordabayeva, Anat Keinan, Sandrine Crener, Eileen Fischer, Linda L. Price and Pankaj Aggarwal

People Rely Less on Consumer Reviews for Experiential than Material Purchases (The Role of (Dis)Similarity in (Mis)Predicting Others’ Preferences) pp. 1052-1075

Hengchen Dai, Cindy Chan, Cassie Mogilner, Darren W. Dahl, Margaret C. Campbell and Cait Lamberton

Saving Your Self: How Identity Relevance Influences Product Usage (Specious Reward: A Behavioral Theory of Impulsiveness and Impulse Control) pp. 1076-1092

Daniel Sheehan, Sara Loughran Dommer, Darren W Dahl, Amna Kirmani and Derek D Rucker

The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice (The Need for Cognition) pp. 1093-1109

Maria A Rodas, Deborah Roedder John, Vicki G Morwitz, J Jeffrey Inman and Andrea C Morales

The Impact of Resource Scarcity on Price-Quality Judgments (Hunger Games: Fluctuations in Blood Glucose Levels Influence Support for Social Welfare) pp. 1110-1124

Hanyong Park, Ashok K Lalwani and David H Silvera

Volume 46, issue 5, 2020

Probable Cause: The Influence of Prior Probabilities on Forecasts and Perceptions of Magnitude (Perceived Intent Motivates People to Magnify Observed Harms) pp. 833-852

Daniella Kupor, Kristin Laurin, Chris Janiszewski and J Jeffrey Inman

Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets (See What You Want to See: Motivational Influences on Visual Perception) pp. 853-870

Miaolei (Liam) Jia, Xiuping Li, Aradhna Krishna, Lisa E Bolton, Darren W Dahl and Margaret C Campbell

Company Worth Keeping: Personal Control and Preferences for Brand Leaders (Measuring Brand Equity across Products and Markets) pp. 871-886

Joshua T Beck, Ryan Rahinel, Alexander Bleier, Simona Botti, Darren W Dahl and J Jeffrey Inman

The Uncertain Self: How Self-Concept Structure Affects Subscription Choice (Does High Self-Esteem Cause Better Performance, Interpersonal Success, Happiness, or Healthier Lifestyles?) pp. 887-903

Jennifer Savary, Ravi Dhar, Andrea C Morales, Gita V Johar and J Jeffrey Inman

Profiling Victims of Investment Fraud: Mindsets and Risky Behaviors (Boys Will Be Boys: Gender, Overconfidence, and Common Stock Investment) pp. 904-914

Marguerite Deliema, Doug Shadel, Karla Pak, Olivier Toubia, Gita V Johar and J Jeffrey Inman

Smiling Signals Intrinsic Motivation (I’ll Know What You’re like When I See How You Feel: How and When Affective Displays Influence Behavior-based Impressions) pp. 915-935

Yimin Cheng, Anirban Mukhopadhyay, Patti Williams, Zeynep Gürhan-Canli, Eileen Fischer and Margaret C Campbell

The Influence of Product Anthropomorphism on Comparative Judgment (Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products) pp. 936-955

Feifei Huang, Vincent Chi Wong, Echo Wen Wan, Pankaj Aggarwal, Vicki G Morwitz and Margaret C Campbell

I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption (The Origins of Deference: When Do People Prefer Lower Status?) pp. 956-973

Anika Stuppy, Nicole L Mead, Stijn M J Van Osselaer, JoAndrea Hoegg, Eileen Fischer and Kirmani Amna

The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations (The Effects of In-Store Displays and Feature Advertising on Consideration Sets) pp. 974-994

Daniel M Zane, Robert W Smith, Rebecca Walker Reczek, JoAndrea Hoegg, Gita V Johar and J Jeffrey Inman

Consumer Research Insights on Brands and Branding: A JCR Curation (Uniting the Tribes: Using Text for Marketing Insight) pp. 995-1001

Kevin Lane Keller, J Jeffrey Inman, Margaret C Campbell, Amna Kirmani and Linda L Price

Volume 46, issue 4, 2019

Resistance to Medical Artificial Intelligence pp. 629-650

Chiara Longoni, Andrea Bonezzi and Carey K Morewedge

In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities pp. 651-670

Koushyar Rajavi, Tarun Kushwaha and Jan-Benedict E M Steenkamp

The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience pp. 671-688

Joseph K Goodman, Selin A Malkoc and Mosi Rosenboim

Was Television Responsible for a New Generation of Smokers? pp. 689-707

Michael Thomas

Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception pp. 708-724

Dipayan Biswas, Courtney Szocs and Annika Abell

Variety in Self-Expression Undermines Self-Continuity pp. 725-749

Jacqueline R Rifkin and Jordan Etkin

Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices pp. 750-773

Jennifer K D’Angelo, Kristin Diehl and Lisa A Cavanaugh

Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion pp. 774-790

Shreyans Goenka and Stijn M J van Osselaer

Ignored or Rejected: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation pp. 791-807

Jayati Sinha and Fang-Chi Lu

Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density pp. 808-824

Lei Su, Echo Wen Wan and Yuwei Jiang

From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research pp. 825-832

Bernd Schmitt

Volume 46, issue 3, 2019

A Framework for Understanding Consumer Choices for Others pp. 407-434

Peggy J Liu, Steven K Dallas, Gavan J Fitzsimons, Linda L PriceEditor and Rebecca Walker Reczek

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities pp. 435-459

Mansur Khamitov, Xin (Shane) Wang, Matthew Thomson, Vicki G MorwitzEditor, J Jeffrey InmanEditor and JoAndrea Hoegg

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways pp. 460-482

Johanna F Gollnhofer, Henri A Weijo, John W Schouten, Eileen FischerEditor, Linda L PriceEditor and Güliz GerAssociate Editor

The Body as (Another) Place: Producing Embodied Heterotopias Through Tattooing pp. 483-507

Dominique Roux, Russell Belk, Vicki G MorwitzEditor, Margaret C CampbellEditor and Güliz GerAssociate Editor

Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others pp. 508-527

Eugenia C Wu, Sarah G Moore, Gavan J Fitzsimons, Gita V JoharEditor, Amna KirmaniEditor and Simona BottiAssociate Editor

Differential Construal of Exercise versus Diet and Implications for Weight Control pp. 528-544

Erica Mina Okada, Gita V JoharEditor, Amna KirmaniEditor and Jaideep SenguptaAssociate Editor

The Pleasure of Assessing and Expressing Our Likes and Dislikes pp. 545-563

Daniel He, Shiri Melumad, Michel Tuan Pham, Vicki G MorwitzEditor, Amna KirmaniEditor and Chris JaniszewskiAssociate Editor

The Best Laid Plans: Why New Parents Fail to Habituate Practices pp. 564-589

Tandy Chalmers Thomas, Amber M Epp, Eileen FischerEditor, Margaret C CampbellEditor and Ashlee HumphreysAssociate Editor

The Devil You Know: Self-Esteem and Switching Responses to Poor Service pp. 590-605

Irene Consiglio, Stijn M J van Osselaer, Darren W DahlEditor, Amna KirmaniEditor and L J ShrumAssociate Editor

The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods pp. 606-619

Jungsil Choi, Yexin Jessica Li, Adriana Samper, Vicki G MorwitzEditor, Margaret C CampbellEditor and Lisa E BoltonAssociate Editor

Consuming Technocultures: An Extended JCR Curation pp. 620-627

Robert V Kozinets, J Jeffrey InmanEditor, Margaret C CampbellEditor, Amna KirmaniEditor and Linda L PriceEditor

Volume 46, issue 2, 2019

Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes pp. 201-222

Jaakko Aspara, Kristina Wittkowski, Vicki G Morwitz, J Jeffrey Inman and Olivier Toubia

Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire pp. 223-245

Monica Wadhwa, Jeehye Christine Kim, Amitava Chattopadhyay, Wenbo Wang, Vicki G Morwitz, Linda L Price and Chris Janiszewski

Ironic Consumption pp. 246-266

Caleb Warren, Gina S Mohr, Eileen Fischer, Amna Kirmani and Cait Lamberton

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews pp. 267-285

Tom van Laer, Jennifer Edson Escalas, Stephan Ludwig, Ellis A van den Hende, Gita V Johar, J Jeffrey Inman and Paul M Herr

Hedonic Contrast Effects Are Larger When Comparisons Are Social pp. 286-306

Carey K Morewedge, Meng Zhu, Eva C Buechel, Vicki G Morwitz, Linda L Price and Andrea C Morales

Nonconscious Nudges: Encouraging Sustained Goal Pursuit pp. 307-329

Juliano Laran, Chris Janiszewski, Anthony Salerno, Gita V Johar, Margaret C Campbell and Cait Lamberton

License to Assemble: Theorizing Brand Longevity pp. 330-350

Chloe Preece, Finola Kerrigan, Daragh O’reilly, Eileen Fischer, J Jeffrey Inman and Julie L Ozanne

It’s the End of the Competition: When Social Comparison Is Not Always Motivating for Goal Achievement pp. 351-370

Elaine Chan, Barbara Briers, Darren W Dahl, Linda L Price and Simona Botti

Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions pp. 371-387

Keith Wilcox, Sonja Prokopec, Vicki G Morwitz, Amna Kirmani and Rajesh Bagchi

The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit pp. 388-405

Anthony Salerno, Juliano Laran, Chris Janiszewski, Darren W Dahl, Linda L Price and Cait Lamberton

Volume 46, issue 1, 2019

Learning to Become a Taste Expert pp. 1-19

Kathryn A Latour, John A Deighton, Darren W DahlEditor, Margaret C CampbellEditor and C Page MoreauAssociate Editor

Does Time of Day Affect Variety-Seeking? pp. 20-35

Kelley Gullo, Jonah Berger, Jordan Etkin, Bryan Bollinger, Vicki G MorwitzEditor, J Jeffrey InmanEditor and Andrea C MoralesAssociate Editor

Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity pp. 36-52

Kelly B Herd, Ravi Mehta, Gita V JoharEditor, Linda L PriceEditor and Stacy WoodAssociate Editor

RETRACTED: Crush on You: Romantic Crushes Increase Consumers’ Preferences for Strong Sensory Stimuli pp. 53-68

Xun (Irene) Huang, Ping Dong, Meng Zhang, Darren W DahlEditor, Linda L PriceEditor and Jaideep SenguptaAssociate Editor

The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions pp. 69-81

Luxi Shen, Christopher K Hsee, Joachim H Talloen, Gita V JoharEditor, Amna KirmaniEditor and Stijn M J van Osselaer

Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers pp. 82-98

Linying (Sophie) Fan, Xueni (Shirley) Li, Yuwei Jiang, Gita V JoharEditor, Amna KirmaniEditor and Rajesh BagchiAssociate Editor

Retracted: Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products pp. 99-118

Nicole Verrochi Coleman, Patti Williams, Andrea C Morales, Gita V JoharEditor, Amna KirmaniEditor and Jennifer J ArgoAssociate Editor

Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair pp. 119-139

Nimish Rustagi, L J Shrum, Darren W DahlEditor, Linda L PriceEditor and Derek D RuckerAssociate Editor

The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior pp. 140-158

R Dustin Harding, Diogo Hildebrand, Thomas Kramer, Jannine D Lasaleta, Vicki G MorwitzEditor, Amna KirmaniEditor and Chris JaniszewskiAssociate Editor

A Quiet Disquiet: Anxiety and Risk Avoidance due to Nonconscious Auditory Priming pp. 159-179

Michael L Lowe, Katherine E Loveland, Aradhna Krishna, Eileen FischerEditor, Amna KirmaniEditor and Andrea C MoralesAssociate Editor

Deception Memory: When Will Consumers Remember Their Lies? pp. 180-199

Elizabeth Cowley, Christina I Anthony, Darren W DahlEditor, Amna KirmaniEditor and Peter R DarkeAssociate Editor