Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 16, issue 4, 1990

An Evaluation Cost Model of Consideration Sets pp. 393-408

John R Hauser and Birger Wernerfelt

The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes pp. 409-19

Merrie Brucks and Paul H Schurr

The Formation of Expected Future Price: A Reference Price for Forward-Looking Consumers pp. 420-32

Robert Jacobson and Carl Obermiller

Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information pp. 433-41

Gary T Ford, Darlene B Smith and John L Swasy

Conditions Facilitating Successful Discounting in Consumer Decision Making pp. 442-51

Yaacov Schul and David Mazursky

Age Differences in Product Categorization pp. 452-60

Deborah Roedder John and Mita Sujan

Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity pp. 461-71

William O Bearden and Randall L Rose

Predicting Memory for Components of TV Commercials from EEG pp. 472-78

Michael L Rothschild and Yong J Hyun

Modeling Distance Structures in Consumer Research: Scale versus Order in Validity Assessment pp. 479-89

Daniel R Denison and Claes Fornell

Conjoint Analysis on Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative Design pp. 490-97

William L Moore and Morris B Holbrook

Consumer Response to Humor in Advertising: A Series of Field Studies Using Behavioral Observation pp. 498-501

Cliff Scott, David M Klein and Jennings Bryant

Volume 16, issue 3, 1989

The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship pp. 269-79

Ida E Berger and Andrew A Mitchell

The Role of Attitude Accessibility in the Attitude-to-Behavior Process pp. 280-89

Russell H Fazio, Martha C Powell and Carol J Williams

Product-Level Choice: A Top-Down or Bottom-Up Process? pp. 289-99

C Whan Park and Daniel C Smith

The Differential Processing of Product Category and Noncomparable Choice Alternatives pp. 300-309

Michael D Johnson

Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process pp. 310-21

Grant McCracken

Literary Criticism and Consumer Research: Overview and Illustrative Analysis pp. 322-34

Barbara B Stern

Using Drama to Persuade pp. 335-43

John Deighton, Daniel Romer and Josh McQueen

Money Talks: Perceived Advertising Expense and Expected Product Quality pp. 344-53

Amna Kirmani and Peter Wright

Ambiguity, Processing Strategy, and Advertising-Evidence Interactions pp. 354-60

Young-Won Ha and Stephen J Hoch

Situational Ethnicity and Consumer Behavior pp. 361-71

Douglas M Stayman and Rohit Deshpande

Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction pp. 372-83

Richard L Oliver and John E Swan

Volume 16, issue 2, 1989

Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology pp. 133-46

Craig J Thompson, William B Locander and Howard R Pollio

Compulsive Buying: A Phenomenological Exploration pp. 147-57

Thomas C O'Guinn and Ronald J Faber

Choice Based on Reasons: The Case of Attraction and Compromise Effects pp. 158-74

Itamar Simonson

Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective pp. 175-87

Sung-Tai Hong and Wyer, Robert S,

The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration pp. 188-96

Ann L McGill and Punam Anand

The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory pp. 197-207

Joan Meyers-Levy

Buyer Uncertainty and Information Search pp. 208-15

Joel E Urbany, Peter R Dickson and William L Wilkie

Colonial Consumers in Revolt: Buyer Values and Behavior during the Nonimportation Movement, 1764-1776 pp. 216-26

Terrence H Witkowski

Heaven on Earth: Consumption at Heritage Village, USA pp. 227-38

Thomas C O'Guinn and Russell W Belk

Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations: Cases from Zinder Province, Niger Republic pp. 239-67

Eric J Arnould

Volume 16, issue 1, 1989

The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey pp. 1-38

Russell W Belk, Melanie Wallendorf and Sherry, John F,

Schema Congruity as a Basis for Product Evaluation pp. 39-54

Joan Meyers-Levy and Alice M Tybout

Contextual Influences on Perceptions of Merchant-Supplied Reference Prices pp. 55-66

Donald R Lichtenstein and William O Bearden

Priming Price: Prior Knowledge and Context Effects pp. 67-75

Paul M Herr

Utility and Choice: An Empirical Study of Wife/Husband Decision Makin g pp. 87-97

Michael B Menasco and David J Curry

The Effect of Goal-Setting and Daily Electronic Feedback on In-home Energy Use pp. 98-105

Jeannet H van Houwelingen and W Fred van Raaij

On the Use of Component Scores in the Presence of Group Structure pp. 106-12

William R Dillon, Narendra Mulani and Donald G Frederick

The Effects of Background Music in Advertising: A Reassessment pp. 113-18

James J Kellaris and Anthony D Cox

Some Exploratory Findings on the Development of Musical Tastes pp. 119-24

Morris B Holbrook and Robert M Schindler

An Over-Extended Self? Comment pp. 125-28

Joel B Cohen

Extended Self and Extending Paradigmatic Perspective: Comment pp. 129-32

Russell W Belk

Volume 15, issue 4, 1989

Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making pp. 411-21

Noreen M Klein and Manjit S Yadav

The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping pp. 422-33

C Whan Park, Easwar S Iyer and Daniel C Smith

The Comprehension/Miscomprehension of Print Communication: Selected Findings pp. 434-43

Jacob Jacoby and Wayne D Hoyer

Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure pp. 444-56

Manoj Hastak and Jerry C Olson

Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan pp. 457-72

David K Tse, Russell W Belk and Nan Zhou

Measurement of Consumer Susceptibility to Interpersonal Influence pp. 473-81

William O Bearden, Richard G Netemeyer and Jesse E Teel

A Citation Analysis of the Journal of Consumer Research pp. 492-97

Siew Meng Leong

Information Overload and the Nonrobustness of Linear Models: A Comment pp. 498-503

Robert J Meyer and Eric J Johnson

Assessing Biases in Measuring Decision Effectiveness and Information Overload pp. 504-08

Kevin Lane Keller and Richard Staelin

Volume 15, issue 3, 1988

Measuring Market Efficiency and Welfare Loss pp. 289-302

Wagner A Kamakura, Brian T Ratchford and Jagdish Agrawal

Comparability and Hierarchical Processing in Multialternative Choice pp. 303-14

Michael D Johnson

Who Do We Know: Predicting the Interests and Opinions of the American Consumer pp. 315-24

Stephen J Hoch

The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research pp. 325-43

Blair H Sheppard, Jon Hartwick and Paul R Warshaw

The Ideology of Consumption: A Structural-Syntactical Analysis of "Dallas" and "Dynasty." pp. 344-59

Elizabeth C Hirschman

Are All the Effects of Ad-Induced Feelings Mediated by A(subscript)Ad? pp. 368-733

Douglas M Stayman and David A Aaker

How Consumers Are Affected by the Framing of Attribute Information before and after Consuming the Product pp. 374-78

Irwin P Levin and Gary J Gaeth

The Formation of Affective Judgments: The Cognitive-Affective Model versus the Independence Hypothesis pp. 386-91

Punam Anand, Morris B Holbrook and Debra Stephens

Conjoint Internal Validity under Alternative Profile Presentations pp. 392-97

Paul E Green, Kristiaan Helsen and Bruce Shandler

On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior pp. 398-402

Morris B Holbrook and John O'Shaughnessy

Relativism Revidivus: In Defense of Critical Relativism pp. 403-06

Paul F Anderson

Preference Trees, Preference Hierarchies, and Consumer Behavior pp. 407-09

Don L Coursey

Volume 15, issue 2, 1988

Possessions and the Extended Self pp. 139-68

Russell W Belk

Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations pp. 169-84

Lynch, John G,, Howard Marmorstein and Michael F Weigold

Hemispherically Lateralized EEG as a Response to Television Commercials pp. 185-98

Rothschild, Michael L, et al

Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought pp. 199-209

Chris Janiszewski

The Role of Involvement in Attention and Comprehension Processes pp. 210-24

Richard L Celsi and Jerry C Olson

Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion pp. 225-33

Frank R Kardes

Interdependencies in Social and Economic Decision Making: A Conditional Logit Model of the Joint Homeownership-Mobility Decision pp. 234-42

Steven D Silver

Correlates of Price Acceptability pp. 243-52

Donald R Lichtenstein, Peter H Bloch and William C Black

The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations pp. 253-64

Akshay R Rao and Kent B Monroe

Modeling Ambiguity in Decisions under Uncertainty pp. 265-72

Barbara E Kahn and Rakesh K Sarin

An Investigation of Individual Responses to Tensile Price Claims pp. 273-79

Mary F Mobley, William O Bearden and Jesse E Teel

The Effect of Probability and Consequence Levels on the Focus of Consumer Judgments in Risky Situations pp. 280-83

William D Diamond

Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints pp. 284-87

Cynthia Fraser, Robert E Hite and Paul L Sauer

Volume 15, issue 1, 1988

The Situational Importance of Recall and Inference in Consumer Decision Making pp. 1-12

Amitava Chattopadhyay and Joseph W Alba

The Availability Heuristic and Perceived Risk pp. 13-23

Valerie S Folkes

The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect pp. 24-36

David Mazursky and Yaacov Schul

Durables and Wives' Employment Yet Again pp. 37-47

W Keith Bryant

Buyer-Seller Negotiations around the Pacific Rim: Differences in Fundamental Exchange Processes pp. 48-54

John L Graham

Competitive Interference and Consumer Memory for Advertising pp. 55-68

Raymond R Burke and Thomas K Srull

Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall pp. 69-76

James M Munch and John L Swasy

Parental Style and Consumer Socialization of Children pp. 77-94

Les Carlson and Sanford Grossbart

The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search pp. 95-110

Joel E Urbany, William O Bearden and Dan C Weilbaker

What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation pp. 111-16

Dena S Cox and Anthony D Cox

Search Monitor: An Approach for Computer-Controlled Experiments Involving Consumer Information Search pp. 117-21

Merrie Brucks

Sex Typing and Consumer Behavior: A Test of Gender Schema Theory pp. 122-28

Bernd H Schmitt, France Leclerc and Laurette Dube-Rioux

Relativism for Consumer Research? [On Method in Consumer Research: A Critical Relativist Perspective] pp. 129-32

Harvey Siegel

Relative to What--That Is the Question: A Reply [On Method in Consumer Research: A Critical Relativist Perspective] pp. 133-37

Paul F Anderson