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Journal of Consumer Research

1974 - 2021

From Oxford University Press
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Volume 11, issue 4, 1985

A Propositional Inventory for New Diffusion Research pp. 849-67 Downloads
Hubert Gatignon and Thomas S Robertson
Reference Prices and Deception in Newspaper Advertising pp. 868-76 Downloads
John Liefeld and Louise A Heslop
Examining the Target of Receiver Elaborations: Rhetorical Question Effects on pp. 877-86 Downloads
John L Swasy and James M Munch
Images of Ourselves: The Good Life in Twentieth Century Advertising pp. 887-97 Downloads
Russell W Belk and Richard W Pollay
The Role of Family Communication in Consumer Socialization of Children and Adolescents pp. 898-913 Downloads
George P Moschis
Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation pp. 914-26 Downloads
Dorothy Leonard-Barton
The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era pp. 927-38 Downloads
Monroe Friedman
Influence on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness pp. 939-53 Downloads
Paul H Schurr and Julie L Ozanne
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective pp. 954-61 Downloads
Lynn R Kahle and Pamela M Homer
The Effects of Commercials for Adult Products on Children pp. 962-67 Downloads
Gerald J Gorn and Renee Florsheim

Volume 11, issue 3, 1984

Consumer Choice Strategies for Comparing Noncomparable Alternatives pp. 741-53 Downloads
Michael D Johnson
The Relationship between Relative Attributes, Relative Preferences, and Market Share: The Case of Solar Energy in Canada pp. 754-62 Downloads
Michael Berkowitz and Haines, George H,
The Interaction of Advertising and Evidence pp. 763-70 Downloads
John Deighton
Brand Congruence in Interpersonal Relations: A Social Network Analysis pp. 771-83 Downloads
Reingen, Peter H, et al
Life Status Changes and Changes in Consumer Preferences and Satisfaction pp. 784-94 Downloads
Alan R Andreasen
The Theory of Reasoned Action Applied to Coupon Usage pp. 795-809 Downloads
Terence A Shimp and Alican Kavas
Spousal Conflict Arousal: Scale Development pp. 810-21 Downloads
Daniel Seymour and Greg Lessne
An Examination of Consumer Decision Making for a Common Repeat Purchase Product pp. 822-29 Downloads
Wayne D Hoyer
Optimal Stimulation Level-Exploratory Behavior Models pp. 830-35 Downloads
Erich A Joachimsthaler and John L Lastovicka
Competitive Market Structure Analysis: A Comment on Problems. [Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities] pp. 836-41 Downloads
Allan D Shocker, Anthony J Zahorik and David W Stewart
Competitive Market Structure Analysis: A Reply [Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities] pp. 842-47 Downloads
Cynthia Fraser and John W Bradford

Volume 11, issue 2, 1984

Recent Developments in Classical Conditioning pp. 619-31 Downloads
Frances K McSweeney and Calvin Bierley
Detecting and Explaining the Sleeper Effect pp. 632-42 Downloads
Darlene B Hannah and Brian Sternthal
Effects of Information Presentation Format on Resource Use in Field Studies pp. 655-67 Downloads
Richard A Winett and John Kagel
Context Effects on Judgment under Uncertainty pp. 668-79 Downloads
Chezy Ofir and Lynch, John G,
Are Two Better than One? Bargaining Behavior and Outcomes in an Asymmetrical Power Relationship pp. 680-93 Downloads
F Robert Dwyer
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects pp. 694-99 Downloads
Gary M Erickson, Johny K Johansson and Paul Chao
Working Wives and Expenditure on Services pp. 700-707 Downloads
Don Bellante and Ann C Foster
The Concept of Quality and the Efficiency of Markets for Consumer Products pp. 708-18 Downloads
Chr Hjorth-Andersen
Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games pp. 728-39 Downloads
Holbrook, Morris B, et al

Volume 11, issue 1, 1984

Public Reactions to Some Ethical Issues of Social Research: Attitudes and Behavior pp. 501-09 Downloads
Eleanor Singer
Multiattribute Perceptual Bias as Revealing of Preference Structure pp. 510-21 Downloads
Rashi Glazer
The Effect of Numbers on the Route to Persuasion pp. 522-27 Downloads
Richard F Yalch and Rebecca Elmore-Yalch
Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context pp. 528-41 Downloads
Eric J Johnson and Robert J Meyer
Product Familiarity and Learning New Information pp. 542-50 Downloads
Eric J Johnson and J Edward Russo
Basic Cognitive Ability Measures as Predictors of Consumer Information Processing Strategies pp. 551-63 Downloads
Noel Capon and Roger Davis
Conservation Characteristics among Determinants of Residential Property Value pp. 564-71 Downloads
Molly Longstreth, Anne R Coveney and Jean S Bowers
On the Meaning of Within-Factor Correlated Measurement Errors pp. 572-80 Downloads
David W Gerbing and James C Anderson
Audience Involvement in Advertising: Four Levels pp. 581-92 Downloads
Anthony G Greenwald and Clark Leavitt
Estimating Price-Quality Tradeoffs Using Comparative Judgments pp. 593-600 Downloads
Irwin P Levin and Richard D Johnson
Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior pp. 615-18 Downloads
Jacob Hornik

Volume 10, issue 4, 1984

An Analysis of Conjunctive Choice: Theory and Experiments pp. 373-85 Downloads
David Grether and Louis Wilde
Children's Recognition of Consumption Symbolism in Children's Products pp. 386-97 Downloads
Russell Belk, Robert Mayer and Amy Driscoll
Consumer Reactions to Product Failure: An Attributional Approach pp. 398-409 Downloads
Valerie S Folkes
To Take or Not to Take the Only One: Effects of Changing the Meaning of a Product Attribute on Choice Behavior pp. 410-16 Downloads
Trudy Kehret-Ward and Richard Yalch
A Typology of Individual Search Strategies among Purchasers of New Automobiles pp. 417-31 Downloads
David H Furse, Girish N Punj and David W Stewart
Perspectives on Information Overload pp. 432-35 Downloads
Jacob Jacoby
Reflections on the Information Overload Paradigm in Consumer Decision Making [Perspectives on Information Overload] pp. 436-40 Downloads
Naresh K Malhotra
A Simple Mathematical Theory of Innovative Behavior: Comment pp. 441-44 Downloads
Steven D Silver
Parsimony or Explanation: On the Estimation of Systems Defined by Nonlinear Differential Equations [A Simple Mathematical Theory of Innovative Behavior] pp. 445-48 Downloads
David F Midgley
Trends in Consumer Behavior Literature: A Content Analysis pp. 449-54 Downloads
Helgeson, James G, et al

Volume 10, issue 3, 1983

The Continuing Significance of Social Class to Marketing pp. 265-80 Downloads
Richard P Coleman
The Effectiveness of Family Life Cycle Variables in Consumer Expenditure Research pp. 281-91 Downloads
Janet Wagner and Sherman Hanna
Ethnic Migration, Assimilation, and Consumption pp. 292-302 Downloads
Melanie Wallendorf and Michael D Reilly
Individual and Group Consumer Information Acquisition in Brand Choice Situations pp. 303-09 Downloads
Joel Rudd and Frank J Kohout
Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations pp. 310-18 Downloads
Meryl Paula Gardner
The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective pp. 319-29 Downloads
Michael R Solomon
A Resource Exchange Theory Analysis of Consumer Behavior pp. 330-38 Downloads
David Brinberg and Ronald Wood
A Cross-Sectional Optimal Scaling Analysis of the Index of Consumer Sentiment pp. 339-47 Downloads
Didow, Nicholas M,, Perreault, William D, and Nicholas C Williamson
Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event pp. 348-61 Downloads
Jordan J Louviere and David Hensher
Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation pp. 362-64 Downloads
Z S Demirdjian

Volume 10, issue 2, 1983

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement pp. 135-46 Downloads
Richard E Petty, John T Cacioppo and David Schumann
Measuring Miscomprehension for Televised Communications Using True-False Questions pp. 147-56 Downloads
David C Schmittlein and Donald G Morrison
Gift Giving in Anthropological Perspective pp. 157-68 Downloads
Sherry, John F,
Modeling Personal and Normative Influences on Behavior pp. 169-80 Downloads
Paul W Miniard and Joel B Cohen
An Interaction Framework of Consumer Decision Making pp. 181-96 Downloads
Girish N Punj and David W Stewart
Buying Time and Saving Time: Strategies for Managing Household Production pp. 197-208 Downloads
Sharon Y Nickols and Karen D Fox
Characteristics of Adopters and Non-Adopters of Home Computers pp. 225-35 Downloads
Mary Dee Dickerson and James W Gentry
Implicit Discount Rates and the Purchase of Untried, Energy-Saving Durable Goods pp. 236-46 Downloads
Douglas A Houston
Determinants of Role Structure in Family Financial Management pp. 253-58 Downloads
Dennis L Rosen and Donald H Granbois
Working Wives and Major Family Expenditures: Replication and Extension pp. 259-63 Downloads
Charles B Weinberg and Russell S Winer

Volume 10, issue 1, 1983

Information Accessibility as a Moderator of Consumer Choice pp. 1-14 Downloads
Gabriel Biehal and Dipankar Chakravarti
Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities pp. 15-30 Downloads
Cynthia Fraser and John W Bradford
Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects pp. 31-44 Downloads
Joel Huber and Christopher Puto
The Information Processing of Pictures in Print Advertisements pp. 45-61 Downloads
Julie E Edell and Richard Staelin
The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation pp. 62-72 Downloads
Lakshman Krishnamurthi
An Analysis of Consumer Interaction Styles in the Marketplace pp. 73-82 Downloads
Marsha L Richins
On the Separability of Weights and Brand Values: Issues and Empirical Results pp. 83-95 Downloads
David J Curry and Michael B Manasco
Standardizing Variables in Multiplicative Choice Models pp. 96-108 Downloads
Lee G Cooper and Masao Nakanishi
The Role of External Validity in Theoretical Research pp. 109-11 Downloads
Lynch, John G,
Beyond External Validity pp. 112-24 Downloads
Bobby J Calder, Lynn W Philips and Alice M Tybout
External Validity and the Research Process: A Comment on the Calder-Lynch Dialogue pp. 115-24 Downloads
Joseph E McGrath and David Brinberg
On 'Individual Differences in Search Behavior for a Nondurable.' pp. 125-31 Downloads
Naresh K Malhotra
On Hypotheses, Measurements, and the Extension of Knowledge pp. 132-33 Downloads
Donald R Lehmann and William L Moore
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