Utility and Choice: An Empirical Study of Wife/Husband Decision Makin g

Michael B Menasco and David J Curry

Journal of Consumer Research, 1989, vol. 16, issue 1, 87-97

Abstract: Results of an experiment manipulating the effects of cognitive conflict, role dominance, and persuasive messages on husband-wife decisions show that couples tend to choose options that are equitable and centered in their negotiation set, a tendency that is prevalent over choice occasions and bargaining conditions. Two mechanisms that support equity--static cooperation and dynamic shifts in individual utility function--are interpreted in light of these findings and those of other researchers. Copyright 1989 by the University of Chicago.

Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:16:y:1989:i:1:p:87-97

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