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Journal of Consumer Research

1974 - 2021

From Oxford University Press
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Volume 33, issue 4, 2007

Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration pp. 421-429 Downloads
Jennifer Edson Escalas
Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice pp. 430-444 Downloads
Alexander Chernev
Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising pp. 445-453 Downloads
Anirban Mukhopadhyay and Gita Venkataramani Johar
Superfluous Choices and the Persistence of Preference pp. 454-460 Downloads
A. V. Muthukrishnan and Luc Wathieu
Feeling and Thinking in Memory-Based versus Stimulus-Based Choices pp. 461-469 Downloads
Yuval Rottenstreich, Sanjay Sood and Lyle Brenner
Retrieval Disruption in Collaborative Groups due to Brand Cues pp. 470-478 Downloads
Charles D. Lindsey and H. Shanker Krishnan
Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations pp. 479-489 Downloads
Vanessa M. Patrick, Deborah J. MacInnis and C. Whan Park
Taste Perception: More than Meets the Tongue pp. 490-498 Downloads
JoAndrea Hoegg and Joseph W. Alba
Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation pp. 499-505 Downloads
Andrew D. Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay
Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence pp. 506-514 Downloads
Martin R. Zemborain and Gita Venkataramani Johar
Consumer Response to Polysemous Brand Slogans pp. 515-522 Downloads
Claudiu V. Dimofte and Richard F. Yalch
The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes pp. 523-528 Downloads
Aparna A. Labroo and Suresh Ramanathan
Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking pp. 529-536 Downloads
Alokparna Basu Monga and Deborah Roedder John
Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying pp. 537-547 Downloads
Kathleen D. Vohs and Ronald J. Faber

Volume 33, issue 3, 2006

Consistency and Validity Issues in Consumer Judgments pp. 291-303 Downloads
Arul Mishra and Dhananjay Nayakankuppam
Dynamic Pricing and Consumer Fairness Perceptions pp. 304-311 Downloads
Kelly L. Haws and William O. Bearden
Sponsorship-Linked Marketing: The Role of Articulation in Memory pp. 312-321 Downloads
T. Bettina Cornwell, Michael S. Humphreys, Angela M. Maguire, Clinton S. Weeks and Cassandra L. Tellegen
The Importance and Functional Significance of Affective Cues in Consumer Choice pp. 322-328 Downloads
Peter R. Darke, Amitava Chattopadhyay and Laurence Ashworth
Articulation Compatibility in Eliciting Price Bids pp. 329-341 Downloads
Alexander Chernev
Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret over Time pp. 342-351 Downloads
Lisa J. Abendroth and Kristin Diehl
Brand Extensions of Experiential Goods: Movie Sequel Evaluations pp. 352-360 Downloads
Sanjay Sood and Xavier Drze
Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality pp. 361-369 Downloads
Narayan Janakiraman, Robert J. Meyer and Andrea C. Morales
Nation Equity: Incidental Emotions in Country-of-Origin Effects pp. 370-376 Downloads
Durairaj Maheswaran and Cathy Yi Chen
Learning through Virtual Product Experience: The Role of Imagery on True versus False Memories pp. 377-383 Downloads
Ann E. Schlosser
The Price of "Free"-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences pp. 384-392 Downloads
Sucharita Chandran and Vicki G. Morwitz
Why It Is So Hard to Predict Our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy pp. 393-402 Downloads
Davy Lerouge and Luk Warlop
A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations pp. 403-412 Downloads
Georgios A. Bakamitsos
The Moderating Effect of Relationship Norm Salience on Consumers' Loss Aversion pp. 413-419 Downloads
Pankaj Aggarwal and Meng Zhang

Volume 33, issue 2, 2006

Media Transportation and Advertising pp. 151-162 Downloads
Jing Wang and Bobby J. Calder
Consumers' Immediate Memory for Prices pp. 163-172 Downloads
Marc Vanhuele, Gilles Laurent and Xavier Drze
The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments pp. 173-178 Downloads
Sekar Raju and H. Rao Unnava
Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction pp. 179-187 Downloads
Nader T. Tavassoli and Gavan J. Fitzsimons
From Labeling Possessions to Possessing Labels: Ridicule and Socialization among Adolescents pp. 188-198 Downloads
David B. Wooten
Differentiation and Parity in Assortment Pricing pp. 199-210 Downloads
Alexander Chernev
When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction pp. 211-219 Downloads
Simona Botti and Ann L. McGill
Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites pp. 220-230 Downloads
James C. Ward and Amy L. Ostrom
The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference pp. 231-247 Downloads
Dannie Kjeldgaard and Sren Askegaard
Determinants of Trademark Dilution pp. 248-257 Downloads
Maureen Morrin, Jonathan Lee and Greg M. Allenby
Price Fairness: Good and Service Differences and the Role of Vendor Costs pp. 258-265 Downloads
Lisa E. Bolton and Joseph W. Alba
Effect of Response Time on Perceptions of Bargaining Outcomes pp. 266-272 Downloads
Joydeep Srivastava and Shweta Oza
Repenting Hyperopia: An Analysis of Self-Control Regrets pp. 273-282 Downloads
Ran Kivetz and Anat Keinan
Consumer Gift Systems pp. 283-290 Downloads
Markus Giesler

Volume 33, issue 1, 2006

A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment pp. 1-15 Downloads
Joel B. Cohen and Americus Reed
What's In and What's Out: Questions on the Boundaries of the Attitude Construct pp. 16-18 Downloads
C. Whan Park and Deborah J. MacInnis
Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error pp. 19-21 Downloads
Norbert Schwarz
A Metacognitive Model of Attitudes pp. 22-24 Downloads
Richard E. Petty
Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model pp. 25-27 Downloads
John G. Lynch
Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; and Lynch pp. 28-30 Downloads
Joel B. Cohen and Americus Reed
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments pp. 31-40 Downloads
Carolyn Yoon, Angela H. Gutchess, Fred Feinberg and Thad A. Polk
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model pp. 41-49 Downloads
Huifang Mao and H. Shanker Krishnan
Decision Focus and Consumer Choice among Assortments pp. 50-59 Downloads
Alexander Chernev
Shopping Goals, Goal Concreteness, and Conditional Promotions pp. 60-70 Downloads
Leonard Lee and Dan Ariely
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"? pp. 71-81 Downloads
Lisa E. Bolton, Joel B. Cohen and Paul N. Bloom
How Nothing Became Something: White Space, Rhetoric, History, and Meaning pp. 82-90 Downloads
John W. Pracejus, G. Douglas Olsen and Thomas C. O'Guinn
When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames pp. 91-98 Downloads
Shailendra Pratap Jain, Nidhi Agrawal and Durairaj Maheswaran
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information pp. 99-108 Downloads
Jennifer J. Argo, Katherine White and Darren W. Dahl
Regulatory Focus and Efficacy of Health Messages pp. 109-114 Downloads
Punam A. Keller
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues? pp. 115-122 Downloads
Anne L. Roggeveen, Dhruv Grewal and Jerry Gotlieb
Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects pp. 123-130 Downloads
Yong-Soon Kang and Paul M. Herr
Debiasing Insights from Process Tests pp. 131-138 Downloads
Barbara E. Kahn, Mary Frances Luce and Stephen M. Nowlis
MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion pp. 139-149 Downloads
Gita Venkataramani Johar, Durairaj Maheswaran and Laura A. Peracchio
Page updated 2021-10-23