Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 36, issue 6, 2010

Broadening the Scope of Consumer Research pp. v-vii

John Deighton, Debbie MacInnis, Ann McGill and Baba Shiv

The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies pp. 899-914

Deborah J. MacInnis and Valerie S. Folkes

I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others pp. 915-929

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons and Andrea C. Morales

The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications pp. 930-949

Dirk Smeesters, Thomas Mussweiler and Naomi Mandel

The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change pp. 950-963

Stacy Wood

The Long and Short of It: Why Are Stocks with Shorter Runs Preferred? pp. 964-982

Priya Raghubir and Sanjiv Das

Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation pp. 983-991

Hakkyun Kim, Kiwan Park and Norbert Schwarz

When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects pp. 992-1001

Anastasiya Pocheptsova and Nathan Novemsky

Choosing Your Future: Temporal Distance and the Balance between Self-Control and Indulgence pp. 1002-1015

Juliano Laran

Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict pp. 1016-1032

Marius K. Luedicke, Craig J. Thompson and Markus Giesler

Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion pp. 1033-1049

Uma R. Karmarkar and Zakary L. Tormala

Revisiting Individual Choices in Group Settings: The Long and Winding (Less Traveled) Road? pp. 1050-1057

Pascale Quester and Alexandre Steyer

Pragmatic Learning Theory: An Inquiry-Action Framework for Distributed Consumer Learning in Online Communities pp. 1058-1081

Rama K. Jayanti and Jagdip Singh

Volume 36, issue 5, 2010

In Memoriam Martin Fishbein pp. ii-iii

Joel Cohen, Icek Ajzen and Dolores Albarracin

Sharing pp. 715-734

Russell Belk

Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness pp. 735-747

Angela Y. Lee, Punam Anand Keller and Brian Sternthal

The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste pp. 748-756

Ryan S. Elder and Aradhna Krishna

The Development of Consumer-Based Consumption Constellations in Children pp. 757-777

Lan Nguyen Chaplin and Tina M. Lowrey

The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context pp. 778-791

Lan Jiang, Joandrea Hoegg, Darren W. Dahl and Amitava Chattopadhyay

Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentives pp. 792-805

Ana Valenzuela, Barbara Mellers and Judi Strebel

To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products pp. 806-819

C. Page Moreau and Kelly B. Herd

The Storied Life of Singularized Objects: Forces of Agency and Network Transformation pp. 820-837

Amber M. Epp and Linda L. Price

The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes pp. 838-856

Michael B. Beverland and Francis J. Farrelly

Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group pp. 857-875

Risto Moisio and Mariam Beruchashvili

Contrast and Assimilation Effects of Processing Fluency pp. 876-889

Hao Shen, Yuwei Jiang and Rashmi Adaval

Disambiguating the Role of Ambiguity in Perceptual Assimilation and Contrast Effects pp. 890-897

Michelle P. Lee and Kwanho Suk

Volume 36, issue 4, 2009

Gaming Emotions in Social Interactions pp. 539-552

Eduardo B. Andrade and Teck Ho

Opportunity Cost Neglect pp. 553-561

Shane Frederick, Nathan Novemsky, Jing Wang, Ravi Dhar and Stephen Nowlis

When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance pp. 562-574

Debora Viana Thompson, Rebecca W. Hamilton and Petia K. Petrova

Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation pp. 575-584

Jeff Galak, Joseph P. Redden and Justin Kruger

Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers' Attitudes pp. 585-599

Loraine Lau-Gesk and Joan Meyers-Levy

Seeking Freedom through Variety pp. 600-610

Jonathan Levav and Rui (Juliet) Zhu

Why Do Consumers Buy Extended Service Contracts? pp. 611-623

Tao Chen, Ajay Kalra and Baohong Sun

When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery pp. 624-633

Yih Hwai Lee and Cheng Qiu

Effects of Temporal Distance and Memory on Consumer Judgments pp. 634-645

Yeung-Jo Kim, Jongwon Park and Robert S. Wyer

Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren pp. 646-659

Jan Kratzer and Christopher Lettl

Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free pp. 660-670

Michael A. Kamins, Valerie S. Folkes and Alexander Fedorikhin

Escaping the Gift Economy pp. 671-685

Jean-Sébastien Marcoux

Nationalism and Ideology in an Anticonsumption Movement pp. 686-700

Rohit Varman and Russell W. Belk

The Denomination Effect pp. 701-713

Priya Raghubir and Joydeep Srivastava

Volume 36, issue 3, 2009

Tragic Choices: Autonomy and Emotional Responses to Medical Decisions pp. 337 - 352

Simona Botti, Kristina Orfali and Sheena S. Iyengar

Forecasting and Backcasting: Predicting the Impact of Events on the Future pp. 353 - 366

Jane E. J. Ebert, Daniel T. Gilbert and Timothy D. Wilson

Evaluating the Benefits of Distraction on Product Evaluations: The Mind-Set Effect pp. 367 - 379

Davy Lerouge

Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision pp. 380 - 393

Keith Wilcox, Beth Vallen, Lauren Block and Gavan J. Fitzsimons

Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts pp. 394 - 405

Siegfried Dewitte, Sabrina Bruyneel and Kelly Geyskens

The Presence of Variety Reduces Perceived Quantity pp. 406 - 417

Joseph P. Redden and Stephen J. Hoch

Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait? pp. 418 - 433

Aner Sela and Baba Shiv

The Effect of Mere Touch on Perceived Ownership pp. 434 - 447

Joann Peck and Suzanne B. Shu

Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages pp. 448 - 462

Nidhi Agrawal and Echo Wen Wan

The Influence of Categorical Attributes on Choice Context Effects pp. 463 - 477

Young-Won Ha, Sehoon Park and Hee-Kyung Ahn

Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior pp. 478 - 493

Sam K. Hui, Eric T. Bradlow and Peter S. Fader

Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus pp. 494 - 503

Elizabeth A. Howlett, Scot Burton, Kenneth Bates and Kyle Huggins

The Use of Western Brands in Asserting Chinese National Identity pp. 504 - 523

Lily Dong and Kelly Tian

The Impact of Accessible Identities on the Evaluation of Global versus Local Products pp. 524 - 537

Yinlong Zhang and Adwait Khare

Volume 36, issue 2, 2009

Anticipating Adaptation to Products pp. 149 - 159

Jing Wang, Nathan Novemsky and Ravi Dhar

Enhancing the Television-Viewing Experience through Commercial Interruptions pp. 160 - 172

Leif D. Nelson, Tom Meyvis and Jeff Galak

In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency pp. 173 - 187

Leonard Lee, On Amir and Dan Ariely

Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases? pp. 188 - 198

Leonardo Nicolao, Julie R. Irwin and Joseph K. Goodman

Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity pp. 199 - 214

Karen Page Winterich, Vikas Mittal and William T. Ross

Sex in Advertising: Gender Differences and the Role of Relationship Commitment pp. 215 - 231

Darren W. Dahl, Jaideep Sengupta and Kathleen D. Vohs

Consumer Evaluations of Hybrid Products pp. 232 - 241

Priyali Rajagopal and Robert E. Burnkrant

Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation pp. 242 - 254

Aparna A. Labroo and Anirban Mukhopadhyay

Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement pp. 255 - 276

Hope Jensen Schau, Mary C. Gilly and Mary Wolfinbarger

"The Time vs. Money Effect": Shifting Product Attitudes and Decisions through Personal Connection pp. 277 - 291

Cassie Mogilner and Jennifer Aaker

The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate pp. 292 - 304

Haksin Chan, Lisa C. Wan and Leo Y. M. Sin

The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding pp. 305 - 316

Ashok K. Lalwani

The Accuracy-Enhancing Effect of Biasing Cues pp. 317 - 327

Wouter Vanhouche and Stijn M. J. van Osselaer

Price Endings, Left-Digit Effects, and Choice pp. 328 - 335

Kenneth C. Manning and David E. Sprott

Volume 36, issue 1, 2009

From the Editor pp. v-vi

John Deighton

The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection pp. 1-16

Aric Rindfleisch, James E. Burroughs and Nancy Wong

The Impact of Add-On Features on Consumer Product Evaluations pp. 17-28

Marco Bertini, Elie Ofek and Dan Ariely

The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence pp. 29-38

Leilei Gao, S. Christian Wheeler and Baba Shiv

The Devil Is in the Deliberation: Thinking Too Much Reduces Preference Consistency pp. 39-46

Loran F. Nordgren and Ap Dijksterhuis

"Why My Mother Never Threw Anything Out": The Effect of Product Freshness on Consumption pp. 47-55

Sankar Sen and Lauren G. Block

The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition pp. 56-72

Thomas P. Novak and Donna L. Hoffman

Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences pp. 73-82

Arul Mishra

Temporal Sequence Effects: A Memory Framework pp. 83-92

Nicole Votolato Montgomery and H. Rao Unnava

Intergenerationally Gifted Asset Dispositions pp. 93-111

Tonya Williams Bradford

Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format pp. 112-121

Prashant Malaviya and Brian Sternthal

Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High pp. 122-136

Joseph Lajos, Zsolt Katona, Amitava Chattopadhyay and Miklos Sarvary

When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice pp. 137-147

Aimee Drolet, Mary Frances Luce and Itamar Simonson